Applications and protocols that allow "on-demand" entertainment that is consumed (viewed or heard) as it arrives: Streamed or buffered audio (Pandora, Rdio) and video (RTSP, RTP, RTMP, Flash, MPEG), peercasting (PPStream, Octoshape), placeshifting (Slingbox), specific streaming sites and services (Netflix, NCAA, Hulu, YouTube, Google Video, Spotify, BBC iPlayer)
Going forward, Netflix faces increased competition from the likes of YouTube (the second-largest
source of peak downstream traffic, at 13.8%), Hulu, HBO Go, Amazon Prime, and traditional TV networks streaming their content to game consoles and other devices. Furthermore, the company faces business challenges from increased content licensing costs, which have the potential to impact the content catalogue. However, all of these services face a tremendous uphill battle to knock Netflix off its perch, and many will have to overcome the same licensing issues as Netflix, so don’t expect Netflix to fall from the top spot anytime soon. Those companies that already own vast content libraries and can control or influence licensing discussions will play a particularly interesting role in the developing market of content streamers.