Email drives over 68% of online Brazilians to buy – study

Saturday 14 July 2012 | 17:01 CET | News
Nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message, according to a report from ExactTarget. With only 42 percent of all Brazilians online, the study found growing strength across interactive channels. The report shows that around 91 percent of online Brazilian consumers subscribe to at least one email marketing program. Some 68 percent have made a purchase after receiving an email marketing message, while 53 percent are more likely to buy from a company after subscribing to its email marketing.

Around 77 percent of online Brazilian consumers interact with brands on Facebook, while 42 percent of consumers on Facebook (ages 25-44) have made a purchase after receiving a marketing message on Facebook. Some 41 percent use Facebook for work purposes.

The report further indicates that 26 percent of online Brazilian consumers interact with brands on Twitter, while nearly 58 percent of Twitter users always read posts from their favorite companies. Around 53 percent are more likely to recommend a company to a friend after following them on Twitter.

The study also found that 42 percent of Brazilian consumers are online, compared to 83 percent in the US, 82 percent in the UK and 79 percent in Australia. Some 46 percent of online Brazilian consumers check email first thing in the morning, compared to 58 percent in the US. Over 53 percent of Brazilian consumers are more likely to buy from a company after subscribing to receive their emails, compared to 21 percent in the UK. Nearly 89 percent of active Brazilian Facebook users have liked a company on Facebook compared to 55 percent in Australia.

Email drives over 68% of online Brazilians to buy