Posted by Greg Linden
Blogging is dead. To the extent that it lives, it is dominated by professional journalists, writers backed by major organizations, or has transformed into microblogging. The original objective of an amateur form of journalism -- long articles written and published without an organization or editor -- has become archaic.
I have been writing on this blog since 2004. At its peak, this blog had about 10k regular readers. Over a decade, I have watched blogging rise and fall.
Nowadays, my posts here on this blog often get less attention that my tweets on Twitter. 140 characters that take two minutes to spew out sometimes get more attention than an article that takes four hours of thoughtful analysis, careful reading, and tight writing.
There is nothing wrong with people moving on. Professional journalists now use blogs to air early research or analysis that will later make it into a full print article. Companies use blogs to announce changes or new features. Many use microblogging as a useful means of quick communication. That is good.
But there was something charming about so many people trying to be amateur journalists. Journalistic writing is a skill; it emphasizes clear, tight, concise writing. That so many were attempting it and practicing it had a lot of value, both in the skills bloggers gained and sometimes candid and insightful articles produced.
I find my blogging here to be too useful to me to stop doing it. I have also embraced microblogging in its many forms. Yet I am left wondering if there is something we are all missing, something shorter than blogging and longer than tweets and different than both, that would encourage thoughtful, useful, relevant mass communication.
We are still far from ideal. A few years ago, it used to be that millions of blog and press articles flew past, some of which might pile up in an RSS reader, a few of which might get read. Now, millions of tweets, thousands of Facebook posts, and millions of articles fly past, some of which might be seen in an app, a few of which might get read. Attention is random; being seen is luck of the draw. We are far from ideal.
Attention should flow to relevant and useful writing. I should see writings that are personally relevant and useful to me. When a friend does something I want to know about, when a colleague reads an article I should read too, when a company announces a useful change to a product I use, when a major event occurs in the world, those should be brought to my attention.
Blogging wasn't that, but neither is microblogging. We need to build something that focuses our attention, improves our communication, and finally solves the problems blogging and microblogging failed to solve.