09-10-2013, 12:39 #1
[EN] Amazon Targets Rival PayPal with Online-Payment OptionThe online retail giant on Tuesday announced an online-payment option that looks and works a lot like PayPal’s seemingly ubiquitous button on websites. Dubbed “Login and Pay with Amazon,” the new payment option will allow Amazon users to more easily purchase goods on other websites.
Clicking on the button allows customers to use the credit card stored in their Amazon account after entering their Amazon user name and password. That will simplify purchases for Amazon users, who previously had to enter their account information for each transaction at sites enabled for Amazon payments. Amazon takes from merchants a 2.9% fee, plus 30 cents, for each transaction.
Amazon is attacking PayPal’s strength in online payments at the same time that PayPal has been pushing customers to use its app and payment cards more often in brick-and-mortar stores. Tuesday, PayPal introduced a new option for in-store payments using advanced bar codes on mobile phones or special password codes.
Early users of the new Amazon payment option, listed on Amazon’s site, aren’t necessarily household names. They include auto-parts merchant Autoplicity.com, in-flight Internet purveyor Gogo and home-goods seller Build.com.
Amazon does not plan to share users’ credit-card information with participating merchants, which may limit the system’s appeal for merchants. Amazon says it won’t have access to information about what “Pay with Amazon” users are actually buying, just the dollar amount, according to a spokeswoman.
“This is strictly to allow a better experience anytime a customer shops anywhere,” she said. PayPal spokespeople didn’t respond to a request for comment.
09-10-2013, 12:41 #2
Here’s Why You Didn’t Know Amazon’s New Payments Product Isn’t, Well, NewThe payments world — and tech press — was all abuzz yesterday when Amazon announced its new “Login and Pay with Amazon” product.
And with good reason: The product makes it dead simple to pay for products and services on non-Amazon websites by punching in your email address and Amazon password and then simply choosing the shipping address and payment method that’s already stored into your Amazon account.
Since Amazon has more than 200 million customer accounts, the company, in theory, has the network of credit cards in place to someday challenge PayPal for alternative checkout method supremacy on commerce sites.
Yet, amidst all the hysteria over yesterday’s announcement, which was made at the Money2020 conference, some not-so-minor facts seemed to go unnoticed.
First, Amazon has been offering sites and apps the option to let their visitors log in to their properties with the visitor’s Amazon account info since early this year — in much the same way that sites offer visitors the option to sign in to the site using social network logins like Facebook.
The goal with this type of login is that it allows sites to be able to keep a digital record of who is visiting their site and personalize the content for each visitor without making them go through an annoying sign-up process.
Secondly, Amazon has offered sites the chance to let their shoppers check out and pay using preloaded payment and billing info from their Amazon accounts since at least 2011.
What’s the catch?
In an interview on Monday, Amazon Payments VP Tom Taylor explained that with this release, Amazon is essentially combining the two into one slick package.
“I think we all saw that these things work well together, but wanted to go to market individually first,” he said. “But sellers’ reaction back to us was, ‘These are great. Can they work together?’”
That still doesn’t explain why many people — even those in the payments industry — didn’t seem to know this.
Taylor admits that the products have had an “awareness problem” — something that conference appearances such as yesterday’s hope to help solve.
But the real reason many people weren’t aware that you could already pay using your Amazon login on other sites is that there just aren’t that many giant shopping sites that have integrated this payment option.
Yes, there are some sites — thousands even, according to Taylor. Jockey.com, for example, is one name-brand example.
But not the type of commerce sites that large masses of people visit on a regular basis. No Walmart.com. No Target.com. No Staples.com. No BestBuy.com.
That makes a ton of sense when you think about it. Amazon is each of these retailers’ single biggest, and most feared, competitor.
Would they be willing to give Amazon a glimpse into their sales flow in order to take some friction out of the site login and payment process for their shoppers? Highly unlikely. (This is one thing that Facebook’s new mobile checkout product has working in its favor: It doesn’t compete with the commerce giants.)
Of course, Amazon doesn’t need to integrate with those sites to succeed. It can still gain solid adoption for its payment product without buy-in from the very biggest online retailers. There are plenty of mid- and long-tail commerce sites willing to make the tradeoff that the biggest commerce guys won’t.
And, beyond that, there are actually still companies selling services and goods online that don’t yet have to call Amazon a competitor.
In our interview, Taylor pointed to Gogo — the in-flight Internet service — as an example of a popular, noncompetitive service that has integrated the Pay with Amazon option.
You could also imagine some so-called sharing-economy startups — the Lyfts and Airbnbs of the world — integrating such a payment option, too (though Login and Pay with Amazon is currently only available on mobile websites, not mobile apps, Taylor said).
In the end, though, Amazon seemingly enters a new business category on a monthly basis. And when it does, new groups of companies may find themselves looking at Amazon as a competitor and erect new barriers to broad adoption of Pay with Amazon.
09-10-2013, 12:43 #3
Amazon’s ‘Login and Pay with Amazon’ Service Challenges PayPal For The Web’s PaymentAmazon launched a service called Login and Pay with Amazon today at Money 2020 that lets partner sites enable a payments button that will compete with PayPal and credit cards for customer checkout. This is a direct blow at one of the bigger third-party payment options that consumers have at checkout and an effort by Amazon to capture a huge chunk of the web’s payment business at large.
This new service combines Amazon’s long-standing payments services with its relatively new login services to form a new one-stop-shop integration for web payments.
“Amazon has more than 215 million active customer accounts,” Tom Taylor, Vice President, Amazon Payments says in a release today. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”
Amazon has been offering payment services for some time, which direct users to Amazon to authorize one-time or recurring payments. Kickstarter is a good example of this, as users log in to Amazon and are charged when rewards ship. Earlier this year, Amazon launched ‘Login with Amazon‘, a developer feature which allowed sites, games and other apps to offer login services using customers’ Amazon IDs. The seamless nature of the button, along with the security of the Amazon payments system and a simple oAuth implementation should make this attractive for developers and consumers.
One of the initial partners for the Pay with Amazon rollout is Gogo, which is already using the retailer’s payments system for its in-flight Wi-Fi services. It will integrate the button later this year. Amazon says that the payments system is covered by its ‘A-to-z Guarantee’ that offers buyers the same protection as they get on Amazon.com.
This offering takes that one step further by enabling a login process right on the partner site, letting people use their Amazon credentials to authorize a payment. This leverages the trust that people have in the Amazon name to expand Amazon’s third-party payments business. The power of trust is a big one when it comes to payments, and companies like PayPal have been leveraging this to sublimate credit cards for some time.
Square has also been making inroads into this with its ‘Pay with Square’ digital wallets and payment code support. Before PayPal snapped it up, Square was said to be interested in acquiring BrainTree, which may have aided it in rolling out its own cross-site payments solution. Currently, Square seems to be exploring another branch of the payments tree with a marketplace that allows sellers to use pre-built storefronts and Square’s payment framework to peddle their wares.
When we inquired about Square’s entry into this kind of API-based payments service, it said that Intuit is currently using something like it for its integration announced last month. A Square spokesperson would only tell us that they’ll have ‘more to share in November’ when grilled further.