30-03-2014, 21:28 #1
[EN] RBL de sites com conteudo ilegal
O objetivo da lista é não publicar anúncios em sites que infringem copyright
Só acredito se os sites do Google entrarem na lista
30 March 2014 Last updated at 23:08 GMT
Attempt to cut off illegal site advertising revenue
By Dave Lee Technology reporter, BBC News
An initiative that hopes to cut off advertising revenues from websites offering illegal copyrighted material has been launched.
It will see the creation of an online database of websites "verified" as being illegal.
It is hoped that firms that handle advertising will use the resource to make sure they do not serve advertising on those sites, cutting off revenue.
Top piracy sites generate millions of pounds thanks to advertising.
One estimate, from the Digital Citizens Alliance - a group backed by rights holders - suggested that the top 30 piracy websites worldwide generated $227m (£137m) from advertising revenue each year.
Smaller sites still command revenues into the hundreds of thousands, the group said.
Most brands hire third parties to distribute their online advertising to hundreds of websites at once, which can sometimes lead to them unintentionally appearing against unfavourable content.
The Infringing Website List (IWL) will be an "up-to-date list of copyright infringing sites" that can be cross-referenced by those third parties, in the hope that they will pull their advertising from those sites.
"If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," said Detective Chief Inspector Andy Fyfe from the City of London Police Intellectual Property Crime Unit (Pipcu).
"Therefore the IWL also serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."
But Ernesto Van Der Sar, editor of Torrentfreak, a news site that covers issues around online piracy, said there could be worrying implications that arise from the IWL.
"As with all blocklists there is a serious risk of overblocking," he told the BBC.
"Without proper oversight perfectly legal sites may end up losing good advertising opportunities if they are wrongfully included."
The City of London police said any sites listed would be notifiied in advance - but it was unable to tell the BBC how many sites would be on the list at launch.
Following the money
The battle against online piracy has seen content creators attempt many different strategies in order to stem the flow of illegal downloading.
In the UK, the courts have ordered internet service providers to block almost 50 different websites offering pirated content, either by direct download or through peer-to-peer sharing.
While effective in lowering the traffic of these sites, filtering is a flawed prevention method - many internet users are adept in using different technologies to circumvent the court-imposed restrictions.
This latest attempt looks to hit the owners of these websites in a more painful way - by stopping advertising revenues from coming in.
The City of London said a pilot of the IWL carried out last year resulted in a 2% reduction in advertising from major household brands on the identified illegal websites.
Mr Van Der Sar said the IWL may take away some advertising from these kind of websites, but argued that the effects would be minimal.
"As long as there is money to be made, there will be plenty of advertising companies who are happy to work with these sites."
Creative industries minister Ed Vaizey said: "It is essential we protect our creative industries from people ripping off their content online.
"Disrupting the money unlawful websites make from advertising could make a real difference to the fight against copyright infringement."
31-03-2014, 11:08 #2
UK Police Launch Pirate Site Blacklist for Advertisers
City of London Police is continuing its crackdown on piracy with the launch of an official blacklist that advertising agencies can use to disrupt cash flow to allegedly infringing sites. The "Infringing Website List" is maintained by the the Police Intellectual Property Crime Unit in collaboration with entertainment industry groups.
Over the past few months City of London Police have been working together with the music and movie industries to tackle sites that provide unauthorized access to copyrighted content.
Initially the police only sent warning letters to site owners, asking them to go legit or shut down. Late last year this was followed by a campaign targeted at domain registrars, asking them to suspend the domain names of several so-called pirate sites.
Today sees the launch of the next initiative in “Operation Creative,” an official URL blacklist of “pirate sites”.
The Police Intellectual Property Crime Unit (PIPCU) just launched their “Infringing Website List” (IWL) and are encouraging advertising agencies to embrace it. The main goal of the blacklist is to disrupt the revenues of infringing websites worldwide.
Together with the movie and music industries the police carried out a three-month pilot which resulted in a 12% reduction of ads from major brands appearing on these sites. To what extent the blocklist will hurt total revenues is unclear though, as there are dozens of ad firms who focus on file-sharing sites, and these are unlikely to join the program.
The police and their partners, however, are convinced that the blacklist will have a positive effect, not only in terms of cutting off revenue to pirate sites, but also as a tool to prevent advertisers being associated with rogue websites.
“If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime,” PIPCU Chief Andy Fyfe says.
From the information that was made available to TF, it appears that the blacklist will not be open to the public. This is worrying, since there is a serious threat of overblocking without any public oversight.
For example, in their announcement the police cite a recent report on the profitability of pirate sites. However, that report included many sites with perfectly legitimate uses, and even a purely informational website that doesn’t host or link to infringing content at all.
Concerns aside, music industry group BPI is confident that the “Infringing Website List” will turn out to be another successful voluntary agreement focused on tackling online piracy.
“The early results from Operation Creative show that through working with the police and the online advertising industry, we can begin to disrupt the funding that sustains illegal websites and the advertising that lends them a false air of legitimacy,” BPI’s Chief Executive Geoff Taylor says.
Similarly, the Hollywood backed group FACT is also positive about the new initiative.
“FACT is delighted to be working with PIPCU to deliver a unique initiative that puts the UK at the forefront of brand protection by allowing everyone in the advertising value chain to prevent misplacement of ads,” Kieron Sharp, Director General at FACT says.
“For those rogue sites that continue to provide access to illegally obtained films and TV programmes there will now be affirmative action taken by PIPCU to ask them to change their operation or shut up shop,” he adds.
Whether the “Infringing Website List” will indeed have a significant impact on the business of the affected sites has yet to be seen. In any case, City of London Police and the entertainment industries are determined to keep the pressure on.
Update: The City of London Police confirmed to to us that the blacklist will not be made public.
“All sites on IWL are identified and evidenced as infringing by rights holders and then verified by PIPCU. We are not making the IWL public. The List will be ever changing as new sites appear and older sites comply,” a City of London Police spokesperson told TF.
Última edição por 5ms; 31-03-2014 às 11:10.