31-03-2014, 09:10 #1
[EN] YouTube terá Yahoo como competidor
O Yahoo planeja atrair artistas e principais atrações do YouTube com propostas de melhor promoção e remuneração.
Eu fico me perguntando o que pretende a AOL, com o Michael Manos e seus micro data centers, que ainda não entrou nesse bilionário mercado também.
Google-owned YouTube hasn’t had a serious competitor for years. But Yahoo would like to try: The Web giant has been working on a plan to lure some of YouTube’s most popular stars and networks to show their stuff on the site, according to several sources close to the situation.
The strategy in the works — which Yahoo hopes to launch in the next few months — is aimed at taking advantage of persistent complaints by both video creators and owners, who think that they don’t make enough money on YouTube.
Yahoo CEO Marissa Mayer has been mulling how to have a much bigger presence in Web video. Under her leadership, the company tried and failed to buy France’s DailyMotion and has been pushing a number of other high-profile media initiatives, such as adding television news star Katie Couric to its site.
But creating an online video service is a much bigger deal and is not just conceptual — several industry sources say Yahoo has recently been approaching individual YouTube stars and some of the big networks now on the giant online video service.
The come-on? Yahoo executives have told video makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving the ad revenue or by offering guaranteed ad rates for their videos.
In addition, Yahoo has offered extensive marketing, even on its home page, as well as allowing video producers the ability to sell advertising along with Yahoo’s sales force.
“Yahoo Screen was part one,” said one producer who has agreed to be part of Yahoo’s video effort, about its current offerings. “Now, this is part two.”
For now, at least, Yahoo isn’t talking about replicating YouTube’s open platform, which lets users upload 100 hours of content every minute to the site. Instead, it is interested in cherry-picking particularly popular, more professional YouTube fare.
Yahoo has also told some video owners that it can use its well-trafficked home page and other high-profile real estate to promote their clips on a non-exclusive basis.
After a year, one source inside Yahoo said, it might open the platform up further. One source inside the company said that Yahoo is prepping a new content management system for the effort, although some have suggested it could also buy an existing service like Vimeo.
Mayer — a former Google exec who has imposed an awful lot of Googley ideas on Yahoo since she got there (imitation is the sincerest form of flattery, ya know!) — has been pushing the effort. It is all part of her valiant and doubtlessly exhausting attempts to turn around the Silicon Valley Internet giant. So far, other than the spectacular run of its Chinese asset, Alibaba Group, that has boosted Yahoo stock, the core business continues to lag. That giant sum of money from Alibaba could easily pay the costs of mounting a challenge to Google, which some might think a fool’s errand.
But Yahoo needs to show it can grow. Sources inside the company said the first quarter — which ends right about now — was also lackluster, even as investors have been watching for signs that Mayer can turbocharge the business after two years in the job. Video is obviously an explosive area and an arena in which Yahoo can perhaps offer a credible alternative.
All of what it seems to be offering certainly runs counter to what’s available at YouTube, which takes a 45 percent cut of ad revenue, doesn’t offer guarantees and insists on relying on computers, not humans, to pick videos it thinks users want to see.
That environment has generated lots of grumbling from YouTube’s partners over the last couple years. And it has prompted many big YouTube players to try to build businesses outside of the world’s biggest video site as well, either on sites they own themselves or with other video portals, like Microsoft’s Xbox.
New YouTube head Susan Wojcicki has begun making overtures to its most high-profile producers, said sources, with an eye to making them happier. Wojcicki, who has been a prominent ad product exec at Google and one of its earliest employees, has deeper experience in generating revenue with a multitude of partners, and many are looking forward to seeing how she will change the service’s offerings.
Nevertheless, sources said, she and YouTube still consider the platform to be the best there is, in terms of reach and monetization, for video makers. “Yahoo tried to keep up with Google and AdSense in online ads, but they tend to settle where they get the best results,” said one person.
Having the giant YouTube dominate the online video space is frightening to many. But while video makers have openly pined for a well-financed competitor to try taking on YouTube directly, none have surfaced yet. Both Facebook and Amazon are also kicking around plans to move more aggressively into ad-supported video, as The Information and The Wall Street Journal have reported.
Meanwhile, investors are showing renewed interest in YouTube-related businesses, sparked by Disney’s $500 million acquisition of Maker Studios, a YouTube network with 5.5 billion monthly views. Last fall, Erin McPherson, who at the time was Yahoo’s top video executive, joined Maker as its chief creative officer.
31-03-2014, 12:21 #2
Yahoo to buyback Youtube from Google
Última edição por 5ms; 31-03-2014 às 12:32.
01-04-2014, 00:34 #3
Yahoo Is in Talks to Buy Online-Video Service NDN
Deal Would Help Yahoo Compete With Google's YouTube
By Douglas MacMillan
Updated March 31, 2014 5:44 p.m. ET
Yahoo Inc. is in preliminary talks to acquire online-video service News Distribution Network Inc., a deal that would help Chief Executive Marissa Mayer compete with Google Inc.'s YouTube for viewers and ad dollars.
Yahoo could pay roughly $300 million for NDN, according to two people who have been briefed on the matter and asked to not be named. The discussions are still early and a deal may not be reached for several weeks or may fall apart, said one of the people.
Ms. Mayer has made online video a centerpiece of her strategy to get users to spend more time on Yahoo pages and watching ads. NDN, a video syndication service that supplies newspapers and other Web publishers with clips about news, sports, politics and other topics, would help Yahoo expand its video offering to thousands of new sites and potentially create lucrative opportunities for marketers to work with Yahoo.
"We are not in talks to get acquired by Yahoo at this time," Krystal Olivieri, a spokeswoman for NDN, said in an interview.
Yahoo first discussed an acquisition of NDN before Ms. Mayer joined in 2012, but no deal was reached, according to one of the people briefed on the matter. The talks have been renewed in recent weeks, as Ms. Mayer seeks to build a catalog of video content to rival YouTube. The technology blog Re/code last week reported that Yahoo executives have approached popular YouTube video creators about publishing their clips on Yahoo.
At $300 million, an acquisition of NDN would be Ms. Mayer's second largest at Yahoo, after paying $1.1 billion last year for Tumblr. Yahoo has also bought dozens of startups to add talent and technology during Ms. Mayer's tenure.
Yahoo tried and failed to acquire a stake in French video site Dailymotion last year after talks stalled with its owner, France Telecom SA . Yahoo also bid to acquire Hulu, before the TV portal's owners decided not to sell it.
NDN was founded in 2007 by Greg Peters, a former AT&T Inc executive. The company has raised funding from TomorrowVentures, the investment firm owned by Google Chairman Eric Schmidt, as well as celebrities including actor Bill Murray and Hall of Fame baseball player Reggie Jackson.
The company doesn't make any of its own video. Rather, it has built a collection of over 100,000 videos from partners like local TV news stations, and makes the clips available to editors at sites such as the Los Angeles Times, New York Daily News and Bloomberg.
NDN also sells ads to accompany the videos, and keeps a portion of the revenue it generates. The company is profitable, according to one of the people briefed on the deal.
Google is by far the largest video site, with 12.6 billion video views in January, according to comScore. NDN is the fourth-largest video site, with 573 million video views, and Yahoo is fifth, with 384 million.
Ms. Mayer has also acquired the rights to shows like "Saturday Night Live" and hired TV veteran Katie Couric to star in a series of online interviews with news makers.
"The industry is at a critical moment embarking on the next-generation of video consumption," Ms. Mayer said on stage at a technology conference in January.
Última edição por 5ms; 01-04-2014 às 00:37.
05-04-2014, 09:30 #4
Falando em Michael Manos ... a fila andou
Former AOL Exec Named Technology Chief at First Data
Former AOL executive Mike Manos has joined First Data Corp. as chief technology officer, the company announced today. He will report to Guy Chiarello, First Data’s president and the former CIO of JPMorgan Chase & Co., as the firm seeks to invest in new infrastructures, sharpen its customer focus and automate more business processes.
Mr. Manos says his experiences outside financial services, which include a position as CTO of AOL Inc..’s Brand Group, as well as leadership roles at Nokia Corp., Microsoft Corp. and Walt Disney Co., will complement Mr. Chiarello.
“I think there are areas I can complement him in terms of technology and scale, and really driving automation,” Mr. Manos said. “That I come up from a different perspective has a particular value for how we think about our approach.”
Mr. Manos, who will be the company’s first CTO under chairman and chief executive Frank Bisignano, will be responsible for global technology infrastructure for both internal and customer-facing products and services. The firm is owned by KKR & Co. and provides services ranging from credit card processing to fraud protection and authentication. As new competitors like eBay Inc.’s PayPal unit and Square Inc. try to wrangle market share from more established companies, Mr. Manos says automating parts of the business, investing in new technologies and expanding product and service lines will play a key role in First Data’s development.
“Automation has been a component of every conversation I’ve had at this company,” Mr. Manos, who started about two weeks ago, told CIO Journal. “To drive and scale this business forward, automation at every level is really key to drive stability and the ability for us to expand into new markets and reduce time to market on products and services.”
The automation of software development is one of the most powerful themes driving IT. Software upgrades used to be few and far between. Now a company like Shutterstock Inc., a digital image marketplace, links its successful IPO on the New York Stock Exchange to its ability to issue 700 software updates a month. “We do push a lot of code,” Chris Fischer, director of Web and IT operations, told CIO Journal last year. “Because it’s open source, we can automate and move very rapidly and not be tied to a longer process that would often be required.”
Continuous development has been pioneered by Internet companies such as LinkedIn, but it is moving deeper into the corporate mainstream. Ford Motor Co. is making greater use of automation of software development and IT, and that is having a big impact on the business, Vijay Sankaran, chief technology director, told CIO Journal last year. “Automation plays a huge role,” he said. Automation is streamlining the testing of new IT systems, reducing the time required to complete that work by about one third, he said.
Mr. Manos says First Data has recently implemented technologies historically associated with large-scale Internet businesses, like load balancers, firewalls and software automation, to build out resiliency and redundancy for merchants’ payment systems. “It’s the elimination of repetitive manual processes and systematizing them … it’s making infrastructure aware of the software, products and services that run above it.”
In the fourth quarter of 2013, First Data acquired Perka, a consumer loyalty platform that lets merchants interact with customers via location-based smartphone apps. The firm last year also launched Clover Station, a cloud-based point-of-sale system.
First Data spent $379 million on capex last year, approximately 6% of the firm’s adjusted revenue, and plans to spend the same percentage this year. That money went to equipment, software development and customer conversion costs, as well as other technologies. “Significant amounts of money are going into updating technology in place, and really investing in forward-looking architectural solutions that change how we deliver our products and services. The money at First Data is talking about how to invest in these infrastructures,” Mr. Manos said.