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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] FIFA: World Cup will be in 4K, and 8K

    FIFA had structured the TV rights in such a way so as to make it as easy as possible for would-be 4K broadcasters to take the matches. If they want to cover the games then it is not about rights but simply about the technical aspects. “We are in discussions now with potential carriers of what we describe as a ‘world feed’ [in 4K] and we recognise that the industry is also struggling with whether to handle 30 fps or 60 fps, but we want to do the very best we can. We hope that there will be a few Asian broadcasters, and then in the Middle East as well as Europe, will take the 4K feed, as well as Globo in Brazil, and perhaps some cinema exhibition around the world.”

    FIFA says its upcoming World Cup tournament from Brazil will be carried by some broadcasters in 4K. Niclas Ericson, head of FIFA’s TV Division, speaking at MIPTV in Cannes, said FIFA was working 24/7 to capture the event, not only in HDTV, but also in 4K and even 8K.

    “We are working hard to finalise all the broadcasting arrangements, and I have to say that some contracts are not quite in place for certain aspects, but last week we confirmed that some of the matches will be in 4K. Football and the TV industry have worked hand in hand over the years, and fans now expect the very best from us,” he said. “Developments like the introduction of colour TV, and then HDTV, have been helped by our tournament.”

    “In 2010, together with Sony, we brought 3D coverage to the world. Sony is our marketing partner, and to be clear, the business we do on the actual broadcasts is not part of the core agreement, but we are so happy to be able to work with Sony to stay in front of developments when it comes to coverage of our sport and to make sure that the games are projected around the world in the best state possible.”

    Ericson explained that the Confederations Cup (in Brazil, June 2013) was something of a ‘dummy run’ at what might be included in the actual World Cup games. “The results were very promising, helped by shipping a truck from Europe (by Telegenic), and this helped us decide in favour of 4K for this June’s World Cup.”

    Ericson showed the extremely challenging camera plans for the matches, and when 4K (and 8K) is included it means that some grounds would be hosting more than 60 cameras. “There are gaps in our 4K camera plan, but we are now working hard to see how some cameras can double as both 4K and HDTV units, and adapting their lenses to suit.”

    Ericson said that three matches at the Maracana (Rio de Janeiro) stadium would be covered in 4K. Games 50, 58 and 64 (the final) would be televised. “These are three very key matches, but in any case it is made easier for us because the Maracana stadium is very large and where we have our FIFA headquarters for the whole series of games and where the broadcasting centre is based. The coverage is more than just the soccer and requires us to create special graphics, commentators, and a dedicated production team.”

    “With NHK of Japan we are also working on 8K production. This will include a few matches but is a very different arrangement, with a handful of cameras – only a few exist. But it does mean that we can down-convert the 8K camera work to 4K, and make those images available for the 4K productions,” he added.

    “We have had lots of discussions with our broadcasting clients, and looking at whether we can put the 4K signals onto a ‘world feed’ and if we were to do this who might take the signals, and what would we need in terms of fibre and satellite capacity to do this.”

    Ericson explained that FIFA was still exploring how this might be achieved technically, and in the most cost-effective way which would enable broadcasters “if they wished, to take the material. Needless to say there are many Asian broadcasters willing to do this. It will be interesting for us to see how this works out, and discussions are taking place now to see how much interest there is. As well as this we will be making delayed images available should they wish to have them, and we will produce two movies of the events.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    4K is everywhere at NAB, and it's about to hit the consumer market

    One of the themes emerging at NAB is the increasing number of OTT solutions to make moving content from one end of the network to the other less costly and far less complex (at least for the consumer). Microsoft, Ericsson and Akamai were among those announcing their visions for standardizing the processes that make up everything from capturing and encoding the content to efficiently transporting and decoding it.

    Microsoft is banking on the ubiquity of its network and software to make Microsoft Azure the SaaS solution of choice for providers of all sizes.

    LAS VEGAS--While FCC Chairman Tom Wheeler was exhorting traditional broadcasters to take a fresh look at over-the-top content delivery at a Tuesday keynote here, visitors to the National Association of Broadcasters annual trade show were getting an eyeful and an earful of solutions for just that (or close to it). IP video is top of mind at the show, and it's beginning to change the way broadcasters and distributors do business.

    Amid the slew of announcements surrounding a show this size, three trends in the industry are getting a lot of traction at NAB: 4K, managed solutions for OTT delivery, and an underlying sea change in traditional content distribution models.

    4K will hit the ground running

    In the runup to NAB, FierceOnlineVideo correspondent Josh Wein found that the market for 4K was tepid. That may be so, but numerous vendors are preparing for its commercial advent, and there is great anticipation at the show about when 4K will really hit the consumer market and how quickly consumers will adopt it.

    In fact, this year NAB could have easily called its annual event "The 4K Show" based on the amount of exhibitors touting 4K compatible technologies.

    If ATEME's progress in the 4K encoding arena is any indication, Ultra High Definition technology will take off fast and integrate much less painfully than HD did. The vendor's TITAN encoding solution is being integrated with 4K decoding hardware from vendors like Broadcom and STMicroelectronics, and ATEME is supporting 4K delivery across the industry.

    A chat with Gavin Mann and Robin Murdoch, managing directors at Accenture, also suggested that 4K adoption by consumers will happen more quickly than HD: The prices of 4K television sets have dropped as much as 50 percent in the past year, according to a recent Accenture survey. Compare that to HD television prices, which dropped at a rate of 10 to 20 percent per year.

    Further, Mann and Murdoch said, consumer awareness and anticipation of 4K is growing. According to Accenture's survey, 18 percent of respondents said they plan to buy a 4K TV within the next year.

    Managed solutions for OTT are springing up

    One of the themes emerging at NAB is the increasing number of OTT solutions to make moving content from one end of the network to the other less costly and far less complex (at least for the consumer). Microsoft, Ericsson and Akamai were among those announcing their visions for standardizing the processes that make up everything from capturing and encoding the content to efficiently transporting and decoding it.

    Akamai has offered its Aura content delivery network, with its option for on-premise or remote SaaS management, for a few years now. But Steven Chester and Chris Nicholson are aiming to offer what they call "Content as a Service" in partnering with vendors like Vubiquity and Verivue to help smaller pay-TV operators or OTT providers license, prepare and deliver movies or TV series to their customers at much lower cost.

    Microsoft is banking on the ubiquity of its network and software to make Microsoft Azure the SaaS solution of choice for providers of all sizes, and it recently partnered with Ooyala, which builds tailored OTT solutions for its clients in order to deliver IP video reliably "from camera to customer," according to Solutions Managing Director Simon Jones.

    At NAB and elsewhere, it seems that managed OTT delivery solutions are springing up all over. From Akamai's established Aura content delivery network services, to Adobe Primetime's playback and authentication solution, to Microsoft's Azure end-to-end product, distributors and broadcasters have an increasingly large pool to choose from for IP video.

    Cablecos eye OTT possibilities, but will broadcasters?

    According to Ooyala's Jones, content distributors like Comcast are increasingly moving toward OTT--if only to maintain their hold on the content. "These are frightfully profitable businesses," he said. "My guess is OTT is a way to hold onto their monopoly."

    Like others in the industry, Jones feels that eventually a cable or satellite operator, likely a Tier 2 operator, will go all-OTT. But he doesn't think it will happen this year. Still, such a move would be a huge market disruptor. "That's when life gets really interesting for [an operator like] TWC or Comcast," he said.

    While MSOs aren't highly visible at the NAB show, their impact is certainly being felt, because that move toward OTT is shaking the tree in which broadcasters reside. FCC Chairman Wheeler urged broadcasters to look at new business models on which they can "pivot" in order to change with the industry, rather than fight it.

    Broadcasters are in a unique position. They own much of the content being created, and they have the infrastructure to distribute it--over the air, if nothing else. Wheeler sees these two factors as powerful assets to leverage against a changing industry. But he made it fairly clear that these content owners don't know what to do with all this clout.

    The broadcast industry is the biggest gorilla in the room when it comes to content distribution, as their repeated attempts to stop antenna-to-streaming-device provider Aereo have shown. But that doesn't mean they aren't looking at consumer-level OTT solutions of their own. In the IP video space, broadcasters may be the last piece of the puzzle.--Sam

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Japão: Copa 2014 em 4K

    Japanese viewers will be able to view 4K transmissions from this June. Together with a consortium of other Japanese broadcasters (as part of the nation’s NexTV-Forum) signals will almost certainly start with FIFA’s Brazilian World Cup but then continue with other 4K entertainment and factual programming.

    The announcement was made at MIPTV, during a week of dedicated 4K screenings. Toshiaki Baba, from the Next Generation Television & Promotion Forum, explained that Broadcasters NHK, Nippon TV, TV Asahi, TBS, Fuji TV, JSAT and WOWOW, have come together with SkyPerfecTV to use its satellite capacity to beam 4K programming.

    Transmissions will be in 4K/60p using ‘real-time HEVC encoding’, and that signals will be receivable on a conventional SkyPerfecTV 45cm dish aerial.

    Shooting is already wrapped on more than a dozen 4K factual documentaries, and tests have taken place at football and baseball games. On March 15th, filming took place at a Vegalta Sendai vs. Gamba Osaka football match, and again on March 29th at the Yokohama F Marinos vs. Kashima Antlers game in order to test cameras, positioning and workflow practices.

    Katsunari Ito, from SkyPerfect-JSAT, said that key to its on-going strategy is coverage of Japan’s J-League football in 4K.

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    4K goes live in South Korea

    Fri, 04/11/2014 - 1:07pm
    Brian Santo

    A programmer in South Korea is now providing as many as 40 channels of Ultra High Definition (UHD) content, and the service went live yesterday with at least one local MSO, with all others in the country to shortly follow.

    The information came from Ateme, the company providing the encoders for Umax, the programmer providing the channels under the Home Choice label.

    Umax is providing a rotating schedule of films, documentaries and other programming, in a 60p 4K format, from 6:00 am to 2:00 am every day. Umax is using Ateme’s Titan encoders to perform HEVC compression on the 4K video.

    The plan is to expand to as many as 100 channels, and to start providing live sports later this year.

    The service is provided without set-top boxes. Decoding capabilities will be built into the sets, and instead of set-tops, viewers with Samsung or LG TVs will need to install a USB stick to receive the channels.

    The service is available for free Fouchard said. The intent is to support manufacturers such as LG and Samsung, who are building 4K TVs.

    He said that Japanese broadcasters and CE companies are following the same playbook.

    Separately, Ateme entered a partnership with Deluxe Media to fulfill multiple major commercial contracts for 4K video for distribution in both video-on-demand (VOD) and physical formats.

    Deluxe Media is preparing a catalog of 4K titles from multiple major Hollywood studios to support upcoming VOD and physical format service launches, and to be compatible with commercially available UHD television sets. Deluxe Media is using Ateme equipment to perform HEVC compression on masters for subsequent distribution.

    The envisioned service will work the same way that it does in South Korea. The pair expect that 4K TV manufacturers will integrate HEVC decoding, thus removing the dependency on a UHDTV and HEVC capable set-top-box.

    Steve Kochak, vice president of engineering for Deluxe Media, said, “We chose to partner with ATEME for its picture quality in HEVC and the interoperability of its streams with internal televisions decoders. In addition to having a mature solution in the emerging UHD market, its development team’s ability to respond quickly to changes in UHDTV manufacturer requirements, under tight deadlines, was critical.”

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