Resultados 1 a 4 de 4
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Google deve lançar Android TV

    A empresa já tentou entrar no mercado de entretenimento com o seu Google TV, que fracassou ao tentar substituir a TV tradicional.

    Depois que a Amazon apresentou seu FireTV ao mundo na semana passada, rumores sobre o Google lançando o que deve se chamar Android TV, aumentam. O site The Verge teve acesso a imagens e alguns detalhes do produto, que deve entrar na briga com Apple TV, Amazon FireTV e Roku.

    A empresa já tentou entrar no mercado de entretenimento com o seu Google TV, mas que fracassou ao tentar “substituir” a TV tradicional. Em julho do ano passado, vieram com o Chromecast, uma espécie de pendrive que quando acoplado à TV se tornava um retransmissor de conteúdo determinado pelo smartphone.

    O visual, bem parecido com o da FireTV, mostra um menu com interface simples com aplicativos de conteúdo como Hulu, Netflix, Pandora, Vevo, além de outros pertencentes ao Google, como Youtube, Google Music, Hangouts e da própria loja de apps Google Play.

    Além de vídeos, filmes e séries, o Android TV também abrirá portas para jogadores que queiram levar os games de aplicativos para a televisão. Não há informações de que o dispositivo do Google venderá um controle para game aliado à TV, como fez a Amazon.

    Há dúvidas também sobre se o Google fabricará seu próprio hardware ou apelará para fabricantes terceiras para fazer o serviço por eles, como acontece na relação entre Google e LG para a fabricação dos smartphones e tablets Nexus.

    Como diferencial, o Google vai apostar naquilo que sabe fazer de melhor: buscas e sugestões. O Android TV deve “aprender” sobre seu usuário e exibir sugestões baseadas no seu comportamento. “Acesso a conteúdo deve ser simples e mágico”, diz o documento do Google a que o The Verge teve acesso. Por “mágico”, entenda que ele será baseado em algoritmos rigorosos.

    Não há data para lançamento, nem informações se o Android TV, assim como o Google TV, chegará ao Brasil.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    More Roku owners than Apple TV owners use OTT

    Parks Associates has published consumer research showing more Roku owners than Apple TV owners use an OTT service.

    The firm’s Streaming CE and Content Purchasing Habits finds 86 per cent of Roku owners compared to 77 per cent of Apple TV owners use a subscription OTT service of any kind. Seventy-five per cent of Roku owners use Netflix, while 63 per cent of Apple TV owners use it.

    “More Roku owners use Netflix, but more Apple TV owners use Amazon Prime Instant Video (40 per cent vs. 28 per cent),” said Brett Sappington, director, research, Parks Associates.

    The research also shows the amount a household spends on OTT increases with the number of devices, with the connected game console as the initial entry point for OTT video.

    “Many pay-TV subscribers are also OTT users, but they have to move outside of their provider’s service interface to access OTT content,” Sappington said. “Pay-TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay-TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer.”

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Google Knocks on Living Room Door, Quietly, for Android TV


    The screen of the Hisense H6 TV shows Google’s Android TV operating system in action.

    By Alistair Barr

    Google has tried to penetrate the living room for several years, with limited results. Its latest approach suggests a desire to learn from past mistakes.

    The company, with little fanfare, has been courting TV makers with software dubbed Android TV, a TV-oriented version of Google’s popular mobile operating system. Some details about the company’s plans were reported over the weekend by The Verge, including screen shots showing apps for delivering content to TVs over the Internet.

    But key elements of Google’s strategy were also discussed by partners at the Consumer Electronics Show in January, though they attracted little attention. The Chinese appliance maker Hisense Co., for example, used the event to show off TVs that run on Android TV, one of which, the H6, went on sale in December.

    Other details are described in a video presentation at CES by an executive from Marvell Technology Group, a Silicon Valley company that makes chips for TVs and other devices.

    Android TV is “the same operating system that runs on phones and tablets, it’s just a different app package that goes along with it,” said Gaurav Arora, Marvell’s director of digital entertainment systems and software, in the video.

    Arora said Google has offered incentives to companies to make versions of apps with a 10-foot, or “lean-back” experience that “mostly focus on media consumption and all the kinds of things you want to do with media in the living room,” he added.

    A Google spokeswoman declined to comment on Android TV.

    The company was not so reticent in May 2010, when it announced the predecessor effort called Google TV at its high-profile I/O developer conference with hardware partners that included Intel, Sony and Logitech.

    It didn’t fare well. The Google TV software, among other things, was faulted for emphasizing searches by users on computer-style keyboards, like they do on PCs using Google’s search engine.

    Google also ran into friction with content providers that had not licensed their shows for viewing on TVs. Rivals that developed their own hardware and negotiated with content companies, like Roku and Apple, were more successful.

    (Google did have a surprise hit last year with Chromecast, a small device that plugs into USB ports on TVs and allows them to display content from Internet-connected tablets and laptops).

    The new effort has some major differences with Google TV, partners say, and is a big improvement.

    Jonathan Frank, vice president of marketing at Hisense USA, said the Android TV software is particularly good at supporting remote controls rather than Qwerty-style keyboards. Hisense create one called Merlin, a wand-like device that can point at particular spots on a TV screen, like a mouse or using a touchscreen, he said. Users can use the remote to type on a virtual keyboard on the display, he said.

    Android TV also supports voice recognition, like some other living-room devices such as’s new Fire TV, Frank said. Users can push a button on the Merlin remote and say the name of a TV show and Google will retrieve it, he said. The system will also search inside apps and list relevant content offered by each of them, Frank explained.

    Another difference is that Google is saying little about the new effort itself. “Google will leave this up to hardware providers to tout that these TVs are powered by Android,” Hisense’s Frank said.

    Android TV was free for Hisense to use. But the company had to put Google’s search bar prominently on the screens of its TVs that run the operating system, Frank said.

    Hisense H6 TVs have a launch screen that includes a Google search box in the top left corner. It also features YouTube, Chrome, Google Play, Netflix, Vudu and Amazon Instant Video prominently across the top of the screen.

    A more advanced TV due out this summer from Hisense, called the H7 VIDAA, will also use Android TV, Frank said.

    The Hisense H7 VIDAA TVs will have a digital panel that slides out from the left side of the screen giving viewers options like live TV, video on demand and apps. Google Search and Google’s Chrome browser are other prominent options on this panel.

    Users of the new Hisense TVs log in with their existing Google account credentials, from existing services like Gmail or an Android phone. Video, music, apps and games can be downloaded onto these TVs from Google’s Play store and popular services like Netflix, Hulu, Amazon Instant Video, Vudu, Crackle, Pandora and Spotify all work on the larger screens, Frank said.

    “This is really Google’s second full attempt to get into the living room,” Frank said, noting that Hisense worked with the company on its previous Google TV effort. “We’ve been there for all the trials and tribulations and hopefully the successes now.”

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Marvell Armada 1500 powers Android TV and Chromecast

    Published on Jan 21, 2014

    Marvell Video R&D Software Architecture Team Leader Gaurav Arora talks about how Marvell and Google deliver the ARM Powered Google TV, now renamed Android TV on the dual-core Marvell Armada 1500-Plus, how the extremely popular and successful Chromecast runs on the single-core Marvell Armada 1500-Mini. Marvell also shows their new quad-core Marvell Armada 1500 Pro HD to be released in devices Q2 2014 running Android TV. Google is bringing the TV into the mainline ARM Powered Android releases, that is why they now brand it Android TV. The app package included on Android TV is called the Android TV GMS Package, includes apps like YouTube, Amazon, Hulu, Netflix and everything else optimized for the TV. The apps are designed for a 10-foot experience remote control user interface

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