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  1. #1
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    [EN] Amazon Preparing to Release Smartphone

    Retailer Has Plans to Announce Phone in June, Begin Shipping By End of September

    The people said Amazon hopes to distinguish its phone in a crowded market with a screen capable of displaying seemingly three-dimensional images without special glasses, these people said. They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram, the people said.

    By Greg Bensinger and Evelyn Rusli

    Amazon.com Inc. is preparing to release a smartphone in the second half of this year, according to people briefed on the company's plans, part of a broad push into hardware that would pit it against Apple Inc. and Samsung Electronics Co.

    The retailer has been demonstrating versions of the handset to developers in San Francisco and its hometown Seattle in recent weeks, these people said. People briefed on the company's plans have been told that Amazon aims to announce the phone by the end of June and begin shipping phones by the end of September, ahead of the holiday shopping season.

    The people said Amazon hopes to distinguish its phone in a crowded market with a screen capable of displaying seemingly three-dimensional images without special glasses, these people said. They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram, the people said.

    An Amazon spokesman declined to comment.

    The phone would thrust Amazon into a competitive market with entrenched players that has nearly felled once high-flying device makers like BlackBerry Ltd. and Motorola. With Apple and Samsung alone commanding 49% of the worldwide smartphone market, according to market researcher IDC, there is little room for upstarts.

    News of the phone comes as Amazon moves more deeply into designing and making hardware. Last week, it unveiled its Fire TV set-top box and said it will soon begin distributing a wand customers can use to scan product barcodes at home to re-order groceries and other goods without logging into their computers. It introduced new versions of its Kindle Fire tablets last year.

    But Amazon approaches hardware differently than many other companies. Chief Executive Jeff Bezos has said he prefers Amazon to profit from customers buying services through Amazon hardware, rather than profit from the devices themselves.

    The design and pricing of the smartphone are unclear and these people cautioned that Amazon may alter its launch plans due to performance or other concerns.

    Lorraine Luk and Juro Osawa contributed to this article.

    Write to Greg Bensinger at greg.bensinger@wsj.com and Evelyn Rusli at evelyn.rusli@wsj.com

    By Greg Bensinger and Evelyn Rusli

    Amazon.com Inc. is preparing to release a smartphone in the second half of this year, according to people briefed on the company's plans, part of a broad push into hardware that would pit it against Apple Inc. and Samsung Electronics Co.

    The retailer has been demonstrating versions of the handset to developers in San Francisco and its hometown Seattle in recent weeks, these people said. People briefed on the company's plans have been told that Amazon aims to announce the phone by the end of June and begin shipping phones by the end of September, ahead of the holiday shopping season.

    The people said Amazon hopes to distinguish its phone in a crowded market with a screen capable of displaying seemingly three-dimensional images without special glasses, these people said. They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram, the people said.

    An Amazon spokesman declined to comment.

    The phone would thrust Amazon into a competitive market with entrenched players that has nearly felled once high-flying device makers like BlackBerry Ltd. and Motorola. With Apple and Samsung alone commanding 49% of the worldwide smartphone market, according to market researcher IDC, there is little room for upstarts.

    News of the phone comes as Amazon moves more deeply into designing and making hardware. Last week, it unveiled its Fire TV set-top box and said it will soon begin distributing a wand customers can use to scan product barcodes at home to re-order groceries and other goods without logging into their computers. It introduced new versions of its Kindle Fire tablets last year.

    But Amazon approaches hardware differently than many other companies. Chief Executive Jeff Bezos has said he prefers Amazon to profit from customers buying services through Amazon hardware, rather than profit from the devices themselves.

    The design and pricing of the smartphone are unclear and these people cautioned that Amazon may alter its launch plans due to performance or other concerns.

    The 3-D screen technology can sense the movement of a person's eyes and whether the screen is moving closer to a user's face, according to people familiar with the matter. In response, the phone will be able to automatically zoom into images as it moves closer to a user's face and could manipulate text and images as a person moves the phone.

    The technology would be ideal for gaming, an area of recent focus for Amazon including on the set-top box. The phone's software is also optimized for very visual games, designed to provide a sense of depth, according to people who have handled the handsets.

    It also isn't known what operating system the phone will use or which wireless carriers Amazon is working with. The Kindle Fire tablet and the Fire TV set-top box both rely on Google Inc.'s Android mobile-operating system. But Amazon created its own app store for the Kindle devices and does not offer access to Google's Play Store.

    AT&T Inc. provides service for Kindle tablets and e-readers. An AT&T spokesman declined to comment.

    Amazon has told one of its suppliers it is anticipating mass production of the device later this month, with an initial order of 600,000 units, according to a person briefed on the plans. The company has lined up two display makers for the smartphone, including Japan Display Inc., the maker of displays for Apple's iPhone 5C and 5S, according to another person familiar with the details.

    A Japan Display representative declined to comment.

    Amazon has been inviting select app and software developers to hotels to demonstrate the handset in suites protected by security guards, two people familiar with the matter said.

    Because consumers carry smartphones with them everywhere, Amazon would gain access to data like users' locations and app downloads, which could help generate new sales opportunities for e-books, video downloads and items like household goods.

    A smartphone may also open up new avenues for mobile payments, a nascent market dominated today by rival eBay Inc.'s PayPal. Amazon is targeting a summer launch of a program to use Kindle Fire tablets as checkout registers at smaller brick-and-mortar merchants, people familiar with the plan told The Wall Street Journal earlier this year.
    http://online.wsj.com/article/BT-CO-...11-711057.html
    Última edição por 5ms; 11-04-2014 às 23:37.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
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    15,020
    News of the phone comes as Amazon moves more deeply into designing and making hardware. Last week, it unveiled its Fire TV set-top box and said it will soon begin distributing a wand customers can use to scan product barcodes at home to re-order groceries and other goods without logging into their computers. It introduced new versions of its Kindle Fire tablets last year.
    As empresas "de Internet" cada vez mais se afastam do mundo virtual -- e se aproximam do real

    Amazon, verdade seja dita, sempre foi uma empresa de comércio eletrônico, de venda de produtos. Mas o que dizer de Google e Microsoft vendendo smartphones, tablets, óculos, streaming media player, mouse, teclado, consoles de jogos, ... E todas se metendo em vendas de apps de terceiros, músicas, shows, infraestrutura para redes de TV, ...
    Última edição por 5ms; 11-04-2014 às 23:48.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
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    15,020

    Amazon’s Hard Sell: Gaining Developers for Its Coming Smartphones

    As Amazon prepares for the launch of its first smartphones, the company faces a daunting task: Ensuring the devices have an app ecosystem compelling enough to win over consumers.

    Sources familiar with Amazon’s plans have confirmed to Re/code that the company does indeed plan to debut a smartphone in the second half of this year, as the Wall Street Journal first reported.

    These same sources said the company is also developing a second, cheaper smartphone for emerging markets, which it plans to debut at a later date. Recently, Amazon has begun reaching out to developers and potential media partners about these devices.

    Amazon is working hard to flesh out a portfolio of key apps that will likely be crucial to its new smartphone’s success. That’s no easy task in a smartphone market dominated by two giant device-makers, Apple and Samsung, which together account for 60 percent of the phones currently in use, according to research by the Yankee Group.

    As with its Kindle Fire tablet, Amazon is building its phone with a modified version of Google’s Android OS. Sources say the company has been developing a mechanism to automatically translate existing Android apps to Amazon apps. But it hasn’t yet finished it. And so in the meantime Amazon has been wooing app developers with offers of money, Amazon Web Services, development assistance and the promise of potentially being preloaded onto the phone.

    Another issue Amazon faces as it works to bring its first smartphone to market: Google, which has recently become stricter in its approach to Android and its app ecosystem. The company no longer gives forked Android sellers access to crucial phone features such as its maps, in-app purchases and notifications.

    One person from a company that has decided for now not to take Amazon up on its offer to develop a smartphone app for the device’s launch expressed skepticism about building Amazon-specific wrappers and workarounds.

    “I don’t know how they’ll differentiate with Samsung,” the source said. “There’s nothing really that different.”

    Through its work on the Kindle Fire, Amazon has already built ways for app developers to include Nokia maps and in-app purchases through its own system. Today, app developers have to modify their Android apps for use on Amazon devices.

    The developer source said Amazon was trying to write a “midlevel layer” to convert Android API calls to Amazon API calls, but again, it’s not ready yet.

    Another potential differentiator is that Amazon has also developed a sort of 3-D display for the phone, as the Wall Street Journal reported.

    Sources tell Re/code that one advantage of this display will supposedly be that the phone can be moved from right to left to navigate, so a user can interact with the interface with only one hand. Both HTC and Samsung have experimented with 3-D and eye-tracking displays – on their HTC EVO 3D and Samsung Galaxy S4, respectively — but neither to great effect.

    Amazon’s entry into the smartphone market has been rumored for more than a year, ever since the Seattle retail giant hired former Microsoft executive Charlie Kindel, who headed up development of the Windows Phone app platform.

    At the time, Kindel told Geekwire that Amazon presented the opportunity to “build something new that has ginormous potential.”
    http://recode.net/2014/04/11/amazons...g-smartphones/

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