Resultados 1 a 6 de 6
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Google+ Is Walking Dead

    What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

    Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of those years.

    What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

    A Google representative has vehemently denied these claims. “Today’s news has no impact on our Google+ strategy — we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.”

    According to two sources, Google has apparently been reshuffling the teams that used to form the core of Google+, a group numbering between 1,000 and 1,200 employees. We hear that there’s a new building on campus, so many of those people are getting moved physically, as well — not necessarily due to Gundotra’s departure.

    As part of these staff changes, the Google Hangouts team will be moving to the Android team, and it’s likely that the photos team will follow, these people said. Basically, talent will be shifting away from the Google+ kingdom and towards Android as a platform, we’re hearing.

    We’ve heard Google has not yet decided what to do with the teams not going to Android, and that Google+ is not “officially” dead, more like walking dead: “When you fire the top dog and take away all resources it is what it is.” It will take copious amounts of work for it to un-zombie, if that’s even a possibility.

    It’s not clear, according to our sources’ intel, where the rest of the employees will go, but the assumption is that Larry Page will follow Mark Zuckerberg’s lead at Facebook and send the bulk of them to mobile roles.

    This would telegraph a major acceleration of mobile efforts in general, rather than G+. The teams will apparently be building “widgets,” which take advantage of Google+ as a platform, rather than a focus on G+ as its own integral product.

    One big change for Google+ is that there will no longer be a policy of “required” Google+ integrations for Google products, something that has become de rigueur for most product updates.

    One impetus of this was that the YouTube integration with Google+ did not go well, something that the public recognized through the comments blowback, but that was also seen inside the company as a rocky move.

    That doesn’t mean that all G+ integrations will go away, though. Gmail will continue to have it, but there may be some scaling back that keeps the “sign-on” aspects without the heavy-handed pasting over of G+.

    We’ve heard that there were tensions between Gundotra and others inside the company, especially surrounding the “forced” integrations of Google+ into products like YouTube and Gmail. Apparently, once each of those integrations was made, they were initially being claimed as “active user” wins until Page stepped in and made a distinction.

    Taking Gundotra’s place inside Google will be David Besbris, though we hear that parts of Google+ are under “the person responsible for Chrome,” according to one source. It’s not clear if this is Sundar Pichai, Google’s head of Chrome and Android, or why this would happen. “It’s complicated,” our source said. Google PR denies this account.

    We’ve heard that the acquisition of WhatsApp by Facebook may have been a factor in the phasing out of Gundotra’s grand experiment. There was a perception that Google had missed the “biggest acquisition in the social space.” Though another source tells us that Google knew what was up with WhatsApp but simply didn’t want to pay out for it.

    Google+ is and always has been about turning every Google user into a signed-in Google user, period. If true, these changes dovetail with that focus going forward, with Google+ acting as a backbone rather than a front-end service. That being said, there are a ton of really interesting things going on in Google+ like its efforts in imaging. Having the photos team integrate the technologies backing Google+ photos tightly into the Android camera product, for instance, could be a net win for Android users.

    In the long run, the issues with Google+ didn’t especially stem from the design of the product itself, but more from the way it interjected itself into your day-to-day Google experience like some unwelcome hairy spider. Perhaps these changes will scale back the grating party crashing?

    One of Gundotra’s final G+ posts was “On my way to Coachella.”

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Despite Google's denial, it makes sense for the company to back away from Google+. The social network hasn't gained the massive userbase it would need to rival Facebook, and the aggressive integration strategy has been universally hated by users.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    What Would Happen If Google Really Did Kill Google+?

    Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen.


    Ending The Failed Experiment?

    Google+ has long been the butt of jokes with comedians like Stephen Colbert, Jon Stewart and others as being that place where you can share things and be sure no one will see them.

    It’s not uncommon for mainstream articles to describe it as a ghost town. It’s a huge reminder that for all that Google’s done to build a Facebook-killer, it hasn’t killed Facebook at all.

    To be fair, there is indeed a Google+ community that engages with content, drives traffic and is passionate about being on Google+. It’s just not a top-of-mind community.

    Google may have built a solid second-place rival to Facebook in terms of being a full-featured social network, but that’s like Bing being solid search challenger to Google. It doesn’t matter. People who are happy with Google don’t shift to Bing; people who are happy with Facebook — and over a billion seem to be — don’t shift to Google+.

    The New Social Battlefield: Single-Purpose Apps

    Indeed, the real worry for Facebook has been people leaving it for single-purpose social apps, like Instagram or WhatsApp — which also explains Facebook’s purchasing of those.

    In addition, Facebook’s also busy breaking itself down into component apps. As Facebook CEO Mark Zuckerberg recently told Farhad Manjoo of the New York Times:

    What we’re doing with Creative Labs is basically unbundling the big blue app.


    In mobile, there’s a big premium on creating single-purpose, first-class experiences.

    So if Google jettisons Google+ as a sharing destination, potentially it’s ending that as a source of material for comedians and not getting bogged fighting an old battle. Instead, it might be looking ahead to where the next war of social may be happening — with single-purpose socially-enabled apps.

    Google+ Returns To Being Google Account?

    Before we had Google+, we had Google Accounts. But we also had a mess, where even though you had a Google Account, you might have a different profile used for Google Maps versus Google Knol (remember!) versus YouTube versus Orkut…..

    While the effort to make everyone use Google+ accounts may not have gone well with some integrations, especially with the YouTube crowd, it did help unify people who use various Google services into having a single profile. That’s also helped Google in terms of offering up Google Accounts as a way for third-party sites to allow people to log-in.

    So if Google+ goes away, I’d imagine you’d still have a Google Account, perhaps with a profile page, perhaps offering all the integration with Google services as there is now. It just wouldn’t be called Google+.

    That move might go down well with the YouTubers angry over Google+ integration. While people still effectively might be using Google+ accounts, the Google+ account name itself would be dead — and they could cry victory even if nothing more substantial happened.

    Breaking Up Google+ = Googlegram, GoogleWhatsApp & Google Reader?

    Potentially, Google might take things like Google+ Photos and roll that into its own Instagram-like app. Google+ has a strong photo sharing community. Just killing that off might be wasting an opportunity. But a dedicated photo app, one that allows you to both backup all your photos on either Android or iOS devices as well as share to a dedicated photo audience? Certainly that might be worth an experiment.

    Google Hangouts already exists as its own app, so presumably, this would allow that to develop even further on its own, without the negatives of Google+ dragging it down. Of course, Google still has all its Google Voice users to eventually anger, if it forces them into Google Hangouts. But perhaps there’s not that many of us anyway.

    What about actual sharing on Google+, as can be done now? Is Google really going to kill all that off, as it did with Google Buzz? Here’s a thought — maybe that comes back as Google Reader.

    Google angered so many by killing its Google Reader product last year, which allowed people to follow RSS feeds from various sites. Maybe Google transforms the core of Google+ into a new Google Reader and its version of Twitter. You want to share a story? Done! You want to consume similar to Facebook’s Paper? Well, it has a platform to keep experimenting with.

    But What About Search?

    When you go down the lists of Google+ “pieces” like this, suddenly the idea of killing Google+ doesn’t seem so crazy at all. In fact, it becomes downright appealing. But standing off to the side remains search.

    You have to have a long memory to recall that Google+ started as Google +1 — and a pitch that this was all about helping Google improve search results.

    Since then, Google’s done a 180 degree turn and whenever asked loves to remind that Google+ data is not used one tiny bit to boost search results. Nor, will it remind, is Facebook or Twitter social data being used.

    I’ve always found this odd. The quality of signal Google harvests from links across the web to rank results keeps being eroded by people buying links or trying to manipulate links in ways that Google doesn’t like, so much so that search marketers are exhausted keeping up with the Byzantine rules from Google about what might be a bannable offense.

    Making use of social signals gives Google a valuable new signal closely tied with individuals and known accounts that it could use. So why not, especially when Facebook and Twitter do? It’s been incredibly puzzling to me.

    The answer might now be clear. Just as Google’s search team learned not to depend on third-party social data, after Google’s deal with Twitter collapsed in 2011, maybe it hasn’t trusted that the Google+ social data was going to be around and so didn’t want to build mechanisms to depend on that.

    That doesn’t solve the issue, however, that social can be a useful signal to harvest in improving search results. Indeed, for anyone signed-in to Google and with a Google+ account, results can be dramatically different based on your social connections. Social is used for personalization.

    Killing Google+ could make doing this harder, though not impossible. It might give the search team more faith about using such signals directly. And maybe, just maybe, it could mean that Google might be more open to making use of third party social signals again.

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Google+ Survey Questions

    So rumors started flying recently about the death of Google+. I totally disagree with the rumors, but I have found it interesting that I received a survey from Google just two days ago that dealt specifically with Google+ Some of the questions even asked what I would think if I could not access G+ anymore.

    Some have asked for some more information on the survey (I assume so as to help prove I didn't just make it up, which is good journalism. So here are some additional details of the survey....

    The survey was sent to me by Mike Brzozowski from Google. I got the survey because I signed up for the Google User Experience Research Studies list.

    Most of the questions were multiple choice, although there were three open ended. Here they are:

    In the past 30 days, how often have you used these apps or services?
    Twitter, Gmail, WhatsApp, Instagram, Facebook, Google Play, YouTube

    How satisfied are you with these apps or services?
    Gmail, Facebook, YouTube, WhatsApp, Instagram, Google Play, Twitter

    Overall, how satisfied are you with Google+?

    What do you use Google+ for?

    Who do you connect with on Google+?

    Which parts of Google+ do you use?

    If you were no longer able to use Google+, how many others would notice?

    How likely are you to recommend Google+ to a friend?

    If you were no longer able to use Google+, what would be the impact on you?

    How well do you understand how to use Google+?

    On which devices do you access Google+?

    Which most closely describes how you access Google+?

    The following three questions were open ended....

    How would you describe Google+ to a friend?
    What do you like best about Google+?
    What do you find frustrating or unappealing about Google+?

    Would you be interested in participating in a user research interview?

    There were a few demographic type questions at the end as well.
    The survey link is still live, but I don't want to share it publicly as I am not sure Google would want everyone filling it out. I am sure they choose certain people for some sort of sampling purpose and would not want to ruin that. I also still have the email that was originally sent to me asking me to fill out the survey.

  5. #5
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Patric Dhawaan

    Google has always had 'islands' but nothing cohesive. They wanted to emulate social and G+ was born. The problem is FB realized social (as Google defined it looking through FB colored glasses) was dead in the long run. FB's moving on to the next frontier and putting all their chips on mobile. Google makes almost all their revenue from search and the app environment isn't doing their bottom line any favors in the long run. Whosoever is in the driver's seat on mobile will take the lion's share of ad dollars in the future. So far FB has jockeyed itself into an arguable advantage. G+ as it exists now serves no future for the corporation Google. Its parts, Hangouts & Photos, may serve the master better. That is the positive Google can take from this as well as learning to be cohesive within their island properties. Follow the money..its not where G+ lies unfortunately for Google.

  6. #6
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    More evidence that Google+ is dying

    Although Google has denied claims that it may discontinue or overhaul its struggling social network Google+, a new report provides more evidence that this indeed may be the case.

    Some developers that have been implementing Google+ login buttons on their websites are now receiving an option to add a "Sign in with Google" button, hinting that the company may be looking to stray away from Google+ branding.

    Sources who have spoken with The Verge shared this information and have also provided a screenshot of what the new button would look like.

    The option is said to only be available for a small number of developers at the time, meaning regular Google users will still see the red Google+ logo on websites that offer the option to login with a Google+ account.

    Just because Google is testing a new feature doesn't necessarily mean it will hit consumers, but the move suggests that Google may be rethinking its strategy surrounding Google+. Following the news that Vic Gundotra, who lead the Google+ team, decided to leave the company, TechCrunch reported that Google is reshaping its entire outlook on Google+.

    Citing multiple sources, TechCrunch reported that Google will start viewing Google+ as a platform rather than a product, meaning it may no longer compete as a social network against Facebook and Twitter. Instead, Google is supposedly planning to strip out the most useful parts of Google+ like photo storage and video chatting.

Permissões de Postagem

  • Você não pode iniciar novos tópicos
  • Você não pode enviar respostas
  • Você não pode enviar anexos
  • Você não pode editar suas mensagens