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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] IBM lança Cloud Marketplace - Enterprise App store for businesses

    “Most app marketplaces are aimed at software developers, but ours will be aimed directly at the company’s line of business,” says Steve Mills, and IBM senior VP heading up the effort. “We’ve tried to segment it by what’s relevant to people with different roles in a company.” There are apps for marketing, running a supply chain, finance and legal services, and several other business specific apps will be there. So will all of its apps aimed at building software as well as running IT operations.

    In its ongoing quest to convince you that it really is morphing into a cloud services and software company, computing giant IBM is set to make a big announcement today that it will make several of its cloud-ready software applications available from a single Web marketplace, creating sort of an Enterprise App store for businesses.

    IBM says the software that will be available in what it calls IBM Cloud Marketplace will include some 100 applications it offers on a software-as-a-service basis, its BlueMix platform-as-a-service, and SoftLayer, the cloud computing infrastructure service that competes with Amazon Web Services and which IBM acquired last year.

    “Most app marketplaces are aimed at software developers, but ours will be aimed directly at the company’s line of business,” says Steve Mills, and IBM senior VP heading up the effort. “We’ve tried to segment it by what’s relevant to people with different roles in a company.” There are apps for marketing, running a supply chain, finance and legal services, and several other business specific apps will be there. So will all of its apps aimed at building software as well as running IT operations.

    Another important fact about the marketplace is that it gives IBM customers the kind of self-service method of picking and choosing and testing what IBM tools they want to use with minimal fuss. It’s similar to what they expect from other vendors like Amazon or, whose App Exchange contains 1,800 cloud business apps, many made by third parties. “It’s way to reach new customers — and existing customers — and help them understand what IBM brings to the table,” Mills says. “We’ve always sold things face-to-face, but as we’ve moved toward the public cloud, customers get what they need, swipe the credit card and get to work.”

    IBM’s marketplace will contain software from third parties too, among them New Relic, the fast-growing software performance service; SendGrid, the cloud-based email delivery service; Twilio for phone-based apps; and MongoDB for databases in the cloud.

    It’s the latest step in IBM’s pivot away from its traditional business of selling hardware and software to customers, and toward selling them cloud-based applications and services. Big Blue has recently sought to argue — not quite convincingly — that it is the biggest cloud company when compared to Amazon, though it’s a tricky comparison. It has consistently promised that it will deliver $7 billion in revenue derived from the cloud by the end of 2015, and as of 2013 said it was more than halfway there at $4.4 billion.

    It first announced the BlueMix effort in February with a $1 billion investment, and said it would build out the service on SoftLayer, the cloud computing company it acquired last year and has committed to expand. It also announce plans to invest $1 billion in companies working with its Watson cognitive computing technology, which also been moved to the cloud.

    The shift is an important one for IBM, and it will for better or worse define IBM’s years under CEO Ginni Rometty. But she’s had a tough ride. Earlier this month IBM reported disappointing earnings on hardware sales that have been persistently weak. It has also been divesting assets, selling its low-end server division to China’s Lenovo for $2.3 billion. It has also explored selling its chip-building as well as its software-defined networking units. IBM shares have risen one percent this year.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    PR: IBM Debuts Enterprise Cloud Marketplace with Global Partner Ecosystem


    Jim Franklin, CEO of SendGrid. "But the IBM Cloud marketplace will be available to all IBM and non-IBM customers. Whether you're using BlueMix, or SoftLayer, or another IBM product, the IBM marketplace will be there to serve you. As a vendor, being able to reach all IBM customers from one place is very exciting."

    How the IBM Cloud Marketplace Works

    Clients can conveniently discover, test and experience hundreds of IBM and partner enterprise-grade cloud services online that are open, scalable and secure. Content is dynamically served up by job role and service pages offer easy, intuitive access for those interested in categories such as Start-ups, Mobile, Gaming and others. .For example, an enterprise DevOps team is looking for a better way to develop new technologies to meet fast-changing needs of the business. Until now, they would have searched across the Web, looking at vendor sites to piece together solutions. Today, they can consolidate their evaluation, immediate trial and purchasing of both IBM and third-party applications in the IBM Cloud marketplace and or contact IBM directly for a purchase.

    IBM's cloud marketplace has three key components:

    For Line of Business Professionals

    Busy business professionals from across the organization are looking for a fast, easy way to find user-friendly applications that are secure and scalable. IBM Cloud marketplace for business will serve as a single stop where business and IT professionals can learn about, deploy and consume over 100 SaaS applications ranging from Marketing, Procurement, Sales & Commerce, Supply Chain, Customer Service, Finance, Legal, and City Managers.

    For Developers

    IBM's Cloud marketplace -- Dev provides an integrated, get-started-now, cloud-based development environment where individual developers, development shops and enterprise development teams can quickly and effectively build enterprise applications via leading services and application protocol interfaces (APIs). These applications can be easily and securely integrated in hybrid on premise and off premise cloud environments. It is uniquely built on an open environment so developers can choose any open source or third party tools and integrate apps, as needed. Building on IBM's $1 billion investment in BlueMix, open platform-as-a-service, today IBM also announced the expansion of Bluemix with 30 cloud services, bringing advanced big data and analytics, mobile, security and devops services to developers and bringing enterprise developers into the cloud.

    For IT Departments

    IT managers want infrastructure they can configure and control to select their own suite of services, hardware and software; as well as reliable and scalable technology that is easy to access and implement. Cloud marketplace --- Ops provides a secure set of cloud services built on Softlayer that help clients deploy cloud services and support high performance businesses at enterprise scale. SoftLayer gives clients the ability to choose a cloud environment and location that best suits their business needs and provides visibility and transparency to where data reside, control of data security and placement with a choice of public, private or bare-metal server options. Services include Big Data, Disaster Recovery, Hybrid environments, Managed Security Services, Cloud Environments for Small and Medium Business among others.

    For instance, IT managers will be able to access two new IaaS offerings from IBM's Big Data and Analytics portfolio in the Cloud marketplace. InfoSphere Streams will allow organizations to analyze and share data in motion for real-time decision management, and InfoSphere BigInsights will make it easier for developers to use Hadoop to build secure big data apps. With the addition of these new solutions, IBM now offers more than 15 solutions from its Big Data and Analytics portfolio, Watson Foundations, for business users in the Cloud marketplace. IBM's Enterprise Content capabilities will also be available to help knowledge workers actively engage and manage content in a trusted cloud environment.

    For more information on IBM Impact, visit

    About IBM Cloud Computing

    IBM has helped more than 30,000 clients around the world with 40,000 industry experts. Since its acquisition in 2013, IBM SoftLayer has served 4,500 new cloud clients. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide. Since 2007, IBM has invested more than $7 billion in 17 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more than 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit Follow us on Twitter at @IBMcloud and on our blog at Join the conversation #ibmcloud.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    IBM Launches First "BlueMix Garage" in San Francisco to Speed Development of Cloud Ap

    IBM (NYSE: IBM) today announced the launch of the first BlueMix Garage– a physical location where developers, product managers and designers can collaborate with IBM experts to rapidly innovate and deliver new cloud apps deployed onto BlueMix, IBM’s open platform-as-a-service (PaaS).

    Located in San Francisco, the first IBM BlueMix Garage has begun initial projects and will become fully operational this June, transforming app development with modern cloud technologies and highly disciplined agile processes. Centered in dense startup communities, BlueMix Garages will help redefine how developers use the cloud to turn new ideas into initial products, evolve them based on market feedback, and deliver scale and integration with client systems as needed through the IBM BlueMix platform.

    Designed as a collaborative space for developers from companies of all sizes, the first BlueMix Garage will locate an IBM community and development lab in the heart of a thriving, entrepreneurial community: Galvanize. Located in San Francisco’s South of Market neighborhood – home to more startups per square foot than anywhere in the world – Galvanize attracts a strong network of entrepreneurs, developers, students, mentors, angel investors and venture capitalists in a physical space to learn, collaborate and create the next generation of high-tech and digital businesses. By the end of 2014, Galvanize will be home to approximately 200 San Francisco startups, which will sit next to the BlueMix Garage and spur co-innovation through events, technical talks and mentorship by IBM Fellows and senior business leaders.

    “Galvanize is a co-learning campus, providing digital startups with the industry-critical tools, mentoring and connections they need to learn, grow and launch,” said Jim Deters, co-founder and CEO of Galvanize. “The inclusion of IBM’s first BlueMix Garage within the Galvanize community will equip our strong network of developers with the ability to competitively innovate apps with speed, using the power of cloud and open standards.”

    Working side-by-side with IBM experts, entrepreneurs from various companies will gain a core set of skills in agile practices focused on cloud integration, systems of record, scalability and security; they will be able to quickly build, deploy and iterate new Cloud apps and services on BlueMix. On an ongoing basis, IBM will identify products created in the Garage, as well as startup offerings, which would benefit IBM’s clients, making them available as software-as-a-service (SaaS) capabilities in IBM’s new Cloud marketplace.

    As part of the new partnership with IBM, Galvanize and IBM will be adding BlueMix content into existing gSchool courses, Galvanize’s 24-week immersive developer training program. Galvanize is announcing a new gSchool course on Cloud Foundry in San Francisco commencing in Fall 2014 powered by IBM and Pivotal. This new curriculum will produce developers highly skilled in building apps on BlueMix, Pivotal Web Services, and other Cloud Foundry providers.

    With the launch of BlueMix Garages, IBM’s developer platform will continue to strengthen the extensive ecosystem underpinning it. Reaching more than four million developers worldwide with its developerWorks community, IBM fuels a dev2dev support community, thousands of “how to” guides, developer discussion forums and deep technical documentation. Though the Global Entrepreneur Program, IBM also works closely with more than a thousand startups, helping them build their companies with venture capital investment, incubators, mentoring camps and startup villages throughout emerging markets such as India and Africa. Additionally, IBM provides mentoring and access to skill building in over 200 countries, sponsoring more than 3,000 technical events each year from enablement to testing and validation. This mentoring extends to academia, where IBM reaches more than 3,500 universities, helping to educate students about advances in Big Data, analytics, cloud and more.
    Última edição por 5ms; 28-04-2014 às 19:28.

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