Resultados 1 a 4 de 4
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Amazon playing hardball with Hachette

    Amazon’s secret campaign to discourage customers from buying books by Hachette, one of the big New York publishers, burst into the open on Friday.


    Among Amazon’s tactics against Hachette, some of which it has been employing for months, are charging more for its books and suggesting that readers might enjoy instead a book from another author. If customers for some reason persist and buy a Hachette book anyway, Amazon is saying it will take weeks to deliver it.


    As accusations flew, the two antagonists kept a low profile. Hachette stressed it was shipping orders promptly and yet Amazon was still showing the books as being unavailable.


    The retailer appeared to be using three main tactics in its efforts against Hachette,


    One is simply warning that books will take a long time to show up.


    Then there is the question of price. “Outliers” was selling Friday for $15.29, a mere 10 percent discount. On Barnes & Noble, the book was $12.74.

    With some Hachette authors, Amazon seemed to be discouraging buyers in other ways. On the top of the page for Jeffery Deaver’s forthcoming novel “The Skin Collector,” Amazon suggested that the prospective customer buy other novels entirely.

    “Similar items at a lower price,” it said, were novels by Lee Child and John Sandford.

    Hachette authors were fuming.

    “Like all repressive regimes, Amazon wants to completely control your access to books,” Sherman Alexie said in a Twitter post.

    “Given AMZN’s near-monopoly position I think it’s an antitrust violation, but the U.S. antitrust regulators are broken,” Charlie Stross said, also on Twitter.

    With the demise of the Borders chain, the struggles of Barnes & Noble, and the ever-precarious position of the few remaining independent stores, authors of all types have grown to depend on Amazon.


    The Authors Guild said it had received about 15 complaints Friday from Hachette authors involving more than 150 titles.

    “If you’re a monopolist, you get to be a bully,” said Richard Russo, the Pulitzer-winning novelist and Authors Guild vice president. “Maybe you feel immune.” Still, he added that he was surprised that Amazon “would want one more bad story about its practices.”


  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Amazon Escalates Its Battle Against Hachette

    The paperback edition of Brad Stone’s “The Everything Store: Jeff Bezos and the Age of Amazon” — a book Amazon disliked so much it denounced it — is suddenly listed as “unavailable.”

    May 23, 2014

    Amazon, under fire in much of the literary community for energetically discouraging customers from buying books from the publisher Hachette, has abruptly escalated the battle.

    The retailer began refusing orders late Thursday for coming Hachette books, including J.K. Rowling’s new novel. The paperback edition of Brad Stone’s “The Everything Store: Jeff Bezos and the Age of Amazon” — a book Amazon disliked so much it denounced it — is suddenly listed as “unavailable.”

    In some cases, even the pages promoting the books have disappeared. Anne Rivers Siddons’s new novel, “The Girls of August,” coming in July, no longer has a page for the physical book or even the Kindle edition. Only the audio edition is still being sold (for more than $60). Otherwise it is as if it did not exist.

    The confrontation with Hachette has turned into the biggest display of Amazon’s dominance since it briefly stripped another publisher, Macmillan, of its “buy” buttons in 2010. It seems likely to encourage debate about the enormous power the company wields. No company in American history has exerted the control over the American book market — physical, digital and secondhand — that Amazon does.

    An Amazon spokesman declined to comment. A Hachette spokeswoman did not return a message for comment.

    Amazon, which is under immense pressure from Wall Street to improve its profit margins, is trying to get better terms on e-books out of Hachette, the smallest of the top five New York publishers.

    The retailer controls an increasing share of the digital book market in the wake of the Justice Department’s successful pursuit of most of the major New York publishers on antitrust violations having to do with the pricing of e-books.

    For several months, Amazon has been quietly discouraging the sales of Hachette’s physical books by the several techniques: cutting the customer’s discount so the book approached list price; taking weeks to ship the book; suggesting prospective customers buy other books instead; and increasing the discount for the Kindle version.

    Amazon has millions of members in its Prime club, who get fast shipping. This, as Internet wits quickly called it, was the “UnPrime” approach.

    Amazon is reportedly using the same tactics in Germany, squeezing the publisher Bonnier by delaying shipment of its books. It is said to want better terms for e-books there as well.

    The retailer’s strategy clearly seems to be to drive a wedge between the writers, who need their sales at Amazon to survive, and Hachette. But this does not seem to be working quite the way Amazon wants. Nina Laden, a Hachette children’s book author, lashed out at Amazon this week.

    “I have supported Amazon for as long as Amazon has existed. I’ve been published for 20 years now and you have sold so many of my books,” she wrote in a Facebook posting she also sent to the retailer.

    She went on to say that she was “frankly shocked and angry at what you are doing” to her new book, “Once Upon a Memory.”

    “Your actions to raise the prices of our books, place banners touting books that ‘are similar but lower in price’ and saying that our books will ship in 3-5 weeks when they are in stock is not only a disgusting negotiation practice, but it has made me tell my readers to shop elsewhere — and they are and will,” she wrote.

  3. #3
    Web Hosting Guru
    Data de Ingresso
    Jul 2012
    É interessante como a percepção das coisas muda conforme o lado em que se está :

    Amazon é eleita a empresa que mais respeita seu público nos Estados Unidos
    Matéria completa:
    O conteúdo do Canaltech é protegido sob a licença Creative Commons (CC BY-NC-ND). Você pode reproduzi-lo, desde que insira créditos COM O LINK para o conteúdo original e não faça uso comercial de nossa produção.

    Uma nova pesquisa feita pela empresa Harris Interactive mostrou que a Amazon ultrapassou a Apple e se tornou a empresa que mais respeita o seu público nos Estados Unidos. Pelo quinto ano consecutivo a reputação da Amazon foi caracterizada como 'Excelente' de acordo com a pontuação da pesquisa.

    A empresa de pesquisa se baseou em seis critérios: responsabilidade social, apelo emocional, produtos e serviços, ambiente de trabalho, desempenho financeiro e visão e liderança. A Amazon ficou no top 5 em cinco dos seis quesitos estabelecidos pela pesquisa.

    A análise é feita com base em uma pontuação, e a varejista conseguiu bater seus concorrentes com uma média de 82,62 pontos. Para ser considerada 'excelente' a empresa deve superar a marca dos 80 pontos. A Apple - líder do ano passado - ficou em segundo lugar com 82,54 pontos, e a Walt Disney Company ficou em terceiro com 82,12. Para fechar o top 5, Google e Johnson & Johnson receberam 81,32 e 80,95 pontos, respectivamente.

    A empresa de pesquisa ainda acrescentou que as empresas de tecnologia possuem as melhores reputações, com uma classificação positiva de 79%. Enquanto isso, as empresas de tabaco têm a pior reputação, com uma classificação negativa de 73%. A Harris Interactive entrevistou mais de 14 mil pessoas do público em geral para medir a reputação corporativa entre as empresas "mais visíveis" dos Estados Unidos.

    Jeff Bezos, da Amazon, é eleito o pior chefe do mundo

    (confirmando o que foi postado em outro tópico sobre o assunto aqui no forum)

    São Paulo - São Paulo - Parece que Jeff Bezos, dono da Amazon, ficará lembrado na história não só como uma das cabeças mais novadoras do mundo, mas também com um péssimo líder.

    Ele foi eleito na quinta-feira (22) o pior chefe do planeta, em um congresso mundial da Confederação Internacional de Sindicatos (ITUC, na sigla em inglês), em Berlim, na Alemanha.

    O evento contou com a presença de mais de 1.500 representantes de 161 países.

    Entre os motivos que levaram Bezzos a receber o ingrato prêmio estão tratar os empregados de sua companhia na Alemanha como robôs e não esconder que, em breve, eles serão realmente substituídos por máquinas, segundo disse, Sharan Burrow, Secretária Geral da ITUC, em comunicado.

    No documento ela afirma que a empresa obriga trabalhadores do almoxarifado a caminharem 24 quilômetros por dia e que eles estão lutando por melhores salários e direitos.

    A secretária conta também que, na Alemanha, as más condições de trabalho a que os funcionários são submetidos fazem com que ambulâncias fiquem constantemente do lado de fora da unidade da empresa para recolhê-los.

    Sharan ainda acusa a Amazon de exigir que os empregados do almoxarifado usem um bracelete que monitora todos os seus movimentos durante o expediente.

    De acordo com ela, a cultura de assédio moral na companhia é grande. "Os funcionários são repreendidos apenas para falar um com o outro ou até mesmo fazer uma pausa para recuperar o fôlego", disse.

    A lista dos maus chefes inclui também Rupert Murdoch, da News Corp; C. Douglas McMillon, do Wall Mart; Jamie Dimon, do JP Morgan Chase; Loyd Blankfein, do Goldman Sachs; Charles Koch, da Koch Industries; Lee Kun-Hee, da Samsung e Ivan Glasenberg, da Glencore Xstrata.

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Amazon’s Tactics Confirm Its Critics’ Worst Suspicions

    Now Amazon is raising prices, removing ordering buttons, lengthening shipping times and monkeying with recommendation algorithms. Do these sound like the moves of a man who cares about customers above all else?

    May 23, 2014

    Amazon is confirming its critics’ worst fears and it is an ugly spectacle to behold.

    For years, authors and publishers have warned that Amazon, Jeff Bezos’ book-selling giant, would one day use its power for ill. Sure, so far, Amazon has marketed itself as a book buyer’s best friend. It sells books at terrifically low prices, it delivers them amazingly quickly, and it constantly invents new technologies to improve the way we read. Amazon has also invested heavily in publishing new authors and it has pushed exciting new formats made possible by electronic distribution.

    Yet the literary community has always greeted Amazon’s moves with suspicion. The fear is mostly about the future. What will happen to books when Amazon controls the entire industry? How will authors and publishing houses reckon with Amazon’s unchecked power?

    This week, as part of a contract dispute with the publisher Hachette, we’re seeing Amazon behaving at its worst. The company’s willingness to nakedly flex its anticompetitive muscle gives new cause for concern to anyone who cares about books — authors, publishers, but mainly customers.

    Here’s the back story: In an effort to exert pressure on Hachette, Amazon began taking down preorder buttons for many Hachette titles. It has also suddenly raised prices on some Hachette books and has changed its page design to more prominently recommend other titles. These moves follow weeks of increasingly hardball tactics. Among other customer-punishing moves, Amazon has increased shipping times for Hachette titles from a few days to weeks.

    For years, Amazon’s drive for cheaper prices has been good for consumers, and arguably for literary culture, too. When books are cheaper and more widely accessible, more people can read them — and there’s nothing better for literary culture than people owning and reading books.

    Physical bookstores sell books at a huge markup, which necessarily reduces the number of books that people can afford to buy. Amazon sells printed books, e-books and audiobooks for much, much less. Anyone who has used Amazon’s services has noticed how that fact changes one’s attitude toward books. Through its Prime program, through the Kindle, and through its audiobook subsidiary Audible, Amazon has made it possible to buy books on impulse.

    Just wait, the company’s critics have always shot back. Wait till Amazon controls the whole market — then see how well it treats authors, publishers and customers.

    Now Amazon is walking right into its detractors’ predictions. There are a couple obvious reasons this is a bad strategy. It’s bad public relations — if it doesn’t already, Amazon may soon control a monopolistic stake of the e-book market and its tactics are sure to invite not only scorn from the book industry but also increased regulatory oversight.

    But the more basic problem here is that Amazon is violating its own code. To win a corporate battle, Amazon is ruining its customer experience. Mr. Bezos has long pointed to customer satisfaction as his North Star; making sure customers are treated well is the guiding principle for how he runs Amazon.

    Now Amazon is raising prices, removing ordering buttons, lengthening shipping times and monkeying with recommendation algorithms. Do these sound like the moves of a man who cares about customers above all else?

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