Resultados 1 a 7 de 7
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981

    [EN] Google sees a future with ads in places like refrigerators

    In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the Google said that it could be serving ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

    Google made the statement to help justify why it shouldn’t disclose revenue generated from mobile devices, a figure the SEC had requested and that companies like Facebook and Twitter both disclose. Google argued that it doesn’t make sense to break out mobile revenue since the definition of mobile will “continue to evolve” as more “smart” devices roll out.

    “Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,” the company said in the filing.

    Google’s Android operating system has already conquered the smartphone world, capturing nearly 80% share of shipments in 2013 according to Strategy Analytics. And true to its December statement, Google is indeed trying to conquer other device categories with its mobile software.

    In January, it formed an alliance with Audi, General Motors, Honda and Hyundai among others to get Android in cars. In March it announced a new version of its operating system that is coming to wearable devices like smartwatches.

    Its Internet-connected eyewear Google Glass just went on sale to anyone in the U.S.–for as long as supplies last.

    In perhaps its most high-profile move in the home, Google announced a $3.2 billion deal in January to buy Nest Labs, a startup known for smart thermostats and smoke detectors–a few weeks after it told the SEC to expect ads and other content on such devices.

    Nest tried to assuage fears that customer data would be shared with Google, possibly for the purposes of targeted ads, writing in a company blog when the deal was announced that its privacy policy “limits the use of customer information to providing and improving Nest’s products and services.”

    Yet Google’s statement that it expects users to view ads on a “wide diversity of devices” suggests they should indeed keep in mind the possibility that ads pop up when they set their living room temperature.
    http://blogs.wsj.com/digits/2014/05/...e-thermostats/

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981

    Google Plans to Show Ads Through Your Thermostat and Car

    Science fiction got a few things right.

    Our home appliances are becoming intelligent, drones are flying through the skies and cars are starting to drive themselves. But they can’t fly — yet.

    But it seems science fiction thinkers may have missed one big and possibly frightening (or annoying) prediction: that these devices would be another place for advertising.

    According to a December letter sent to the Securities and Exchange Commission, which became public on Tuesday, Google hopes to put ads “on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

    How would this work? Imagine that it’s a cold winter day. The snow starts floating down, a wind kicks up and you go to your thermostat to kick up the heat. In Google’s world, that action could be met with an advertisement on your thermostat for a new wool sweater.

    Google said in its S.E.C. filing that this plan to advertise in places beyond the desktop and cellphones came about partly because the company expects people to be using several different kinds of Google services and products in the near future. If that is the case, which it probably is, the company said its advertising would be able to follow customers between those experiences.

    Google hopes to offer advertisers a new feature called “Enhanced Campaigns,” which are advertisements that can be aimed at people across several kinds of devices or experiences, including cellphones, cars or thermostats.

    “Enhanced Campaigns allows our advertisers to write one ad campaign, which we serve dynamically to the right user at the right time on whatever device makes the most sense,” Google wrote in the filing. “Because users will increasingly view ads and make purchase decisions on and across multiple devices, our view of revenue is similarly device-agnostic.”

    While this might sound like dollar signs for Google, it could be a bit frustrating to the company’s users. As much as I want my car to drive me to work in the morning, I don’t want it trying to sell me everything we see along the route. “Hey, Nick, should we stop for an Egg McMuffin?”

    But that (driverless) ship may already have sailed.

    In its letter to the S.E.C., Google said it was disclosing this information because the company expected that multidevice advertising campaigns could deliver meaningful levels of new revenue in the future.
    http://bits.blogs.nytimes.com/2014/0...mostat-and-car

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981
    Science fiction got a few things right.

    ..

    But it seems science fiction thinkers may have missed one big and possibly frightening (or annoying) prediction: that these devices would be another place for advertising.
    Errado. Pensaram sim senhor. Na série britânica Black Mirror, vencedora do "Best TV movie/mini-series award at the International Emmys" de 2012, um dos episódios mostra o espelho do banheiro exibindo propagandas compulsórias, vidraças do quarto, etc, com o frightening detalhe dos anúncios poderem ser interrompidos, um a um, via pagamento de uma taxa.

    http://www.imdb.com/title/tt2085059/

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981













  5. #5
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981



  6. #6
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981

    Já pensou, a porta da geladeira só abre após assistir um anúncio?
    O "skip" de anúncios do Youtube bem que poderia já estar sendo cobrado.
    Essa demora para implantar micropagamentos ...
    Última edição por 5ms; 21-05-2014 às 20:29.

  7. #7
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    14,981

    Nest’s Tony Fadell: No Ads on Thermostats

    Nest will not run advertising on its thermostats, said CEO and founder Tony Fadell in a statement to Re/code on Wednesday.

    Fadell and his team are having a rough day. The formal announcement of the recall of [400 mil] Nest Protect smoke detectors due to a flaw coincided with an SEC filing that implied Nest’s acquirer Google planned to slap ads on thermostats.

    Nest had previously sought to separate its future plans from those of Google, saying it had no plans to share user data with the all-knowing Internet giant. But many watchers were skeptical, noting the potential hedges in statements like “at this point, there are no changes.” Also, companies change their plans all the time, and consumers often suffer the consequences.

    So Fadell, who is speaking next week at our Code Conference, tried to clarify the matter. “Nest is being run independently from the rest of Google, with a separate management team, brand and culture,” he said in an emailed statement. “For example, Nest has a paid-for business model, while Google has generally had an ads-supported business model. We have nothing against ads — after all Nest does lots of advertising. We just don’t think ads are right for the Nest user experience.”

    Google had earlier said that the filing published today was submitted prior to its acquisition of Nest. The specific wording said, “a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” This was in a section where Google was trying to justify why it doesn’t break out numbers for mobile advertising revenue from other advertising by saying that phones are just one of very many integrated platforms.

    Google had earlier put out a statement saying something similar, though perhaps it means more coming directly from Fadell. “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”
    http://recode.net/2014/05/21/nests-t...n-thermostats/

Permissões de Postagem

  • Você não pode iniciar novos tópicos
  • Você não pode enviar respostas
  • Você não pode enviar anexos
  • Você não pode editar suas mensagens
  •