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  1. #1
    WHT-BR Top Member
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    [EN] Does Cloud Really Hamper Server Sales?

    Common sense suggests that mainstream cloud adoption will gut server sales, but that's not really happening.

    Kevin Casey
    5/30/2014

    It's often said that tablets are eviscerating traditional PC sales. That's an overstatement, but the same logic could be applied to traditional servers: As companies move the workloads once assigned to on-premises infrastructure to the cloud, they'll buy fewer servers. Right?

    Again, there's some partial truth there. There are businesses, especially new startups and other small companies, that do just about everything online. There are plenty of others that have opted to move at least part of their infrastructure to the cloud, rather than maintaining their own data centers. And there's a bevy of stats to support the notion that cloud adoption will push down corporate capital expenditures on new servers.

    Most research firms reported modest gains in server shipments in 2013, but revenue actually declined. Gartner reported a 2.1% bump in shipments with a 4.5% drop in revenue for the year; IDC reported a revenue decline of 4.4% for the year. Yet it wasn't all bad news; shipments grew 3.2% by IDC's figures, good for a record 9 million units. The firm also said it expected evidence of a refresh cycle to appear in 2014.

    So where's the server market really headed next? Don't expect a bunch of "cloud killed the server" sound bites, said Techaisle analyst Anurag Agrawal.

    The "fall in revenue is primarily due to tepid demand for behemoth expensive Unix/RISC-based servers, as those were usually underutilized," Agrawal said in an email interview. "With the rapid emergence of cloud and virtualization, those workloads have started to move towards cloud. On the other hand, demand for smaller, right-sized servers continues to rise."

    There's a reason that Lenovo bought IBM's server business for $2.3 billion, he said, just as there's a reason Dell keeps rolling out new server models and Intel's datacenter business grew in the first quarter of this year. Servers aren't going away; they're just going to change. He also said original design manufacturers in Taiwan are shaking up the server establishment by offering custom-built servers to spec.

    So what's in store for servers? Agrawal sees five themes emerging:

    1. Hybrid cloud: the dominant model
    Agrawal expects hybrid cloud -- a mix of public cloud, private cloud, and traditional on-premises infrastructure -- to be the favored IT strategy in the long term. Nearly one-third of midsized businesses (100-1,000 employees) already use a hybrid approach, according to Techaisle data. Cloud spending will take up a greater slice of the pie in those businesses, but that doesn't mean on-premises servers will evaporate. Recent Techaisle research shows 83% of midsized businesses that use or plan to use cloud platforms also plan to buy servers, for example.

    "While storage and data backup workloads may migrate to cloud, server workloads may still remain on-premise as most mid-market businesses and enterprises register a high rate of concern regarding the difficulty of integrating operational systems across hybrid traditional/cloud-based systems, security of applications and corporate data, and about control over data, users and applications," Agrawal said.

    2. First server purchases: plenty left
    The first-server market isn't saturated -- 1.5 million small and midsized companies in the US alone have yet to purchase their first server, and that number is much higher globally, according to Techaisle data.

    "It is a fallacy to assume that all first-server businesses will migrate to a cloud server," Agrawal said. "With security, server configuration, and managed services the cost of using a cloud server could easily exceed $2,000 per month, which over a long period exceeds the cost of a new server substantially."

    3. Collaboration and mobility: "interesting dichotomies"
    Agrawal elaborated on those dichotomies: "On the one hand, there can be a completely SaaS application-based approach; but on the other, a more robust deployment has been on-premise or hybrid deployments. And mobility is essentially seamless and secure delivery of applications to multiple screens. This usually requires the deployment" of virtual desktop infrastructure or desktop-as-a-service. "And businesses from small to large that use VDI usually have to upgrade servers, storage, and network bandwidth. This opportunity may be in the form of tower servers, rack servers, and blade servers."

    4. Internet of things (IoT): server innovation catalyst?
    Wait, what? Isn't the IoT all-cloud, all the time?

    Yes, by definition, the IoT is kind of an online thing. But Agrawal expects the business of IoT to actually drive demand for new kinds of servers. "Granted, cloud is an important component for IoT, but with exceptional levels of security requirements and large amounts of proprietary data being collected, collated, and analyzed, it is difficult to imagine all implementation to be on cloud-based servers."

    5. Big data: big server and storage needs
    Another trendy topic, big data, is poised to force infrastructure upgrades as more companies give green lights to data-related projects.

    "Big data initiatives in large enterprises put pressure on infrastructure and forces server [and] storage upgrades," Agrawal said. "As proof-of-concepts get completed and move on to become full projects, businesses will spend more on compute and storage platforms as big data project deployments will require better and updated storage, servers, and other analytical solutions."

    The bottom line: Cloud computing is changing the traditional server, but it's not eliminating it. "Businesses will continue to purchase servers, smaller-sized, energy-efficient performance servers with or without integrated storage and networking capabilities," Agrawal said. "Adoption of cloud servers will continue to increase but only for some workloads. The decision will come down to cost, security, comfort, [and] business objective."
    http://www.informationweek.com/infra...d/d-id/1269129

  2. #2
    WHT-BR Top Member
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    Dec 2010
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    Servergy now the first company outside IBM to build Power server

    IBM's Power architecture expands its wings to Servergy's Cleantech Server CTS-1000 blade server

    IBM for decades was the only company making servers based on its proprietary Power architecture, but that's not the case anymore.

    Servergy will be the first server maker outside IBM to use Power chips in its Cleantech Server CTS-1000, a blade server the size of a legal pad. The server is the first product being announced after IBM said last August that it would license its Power architecture to third parties.

    The server maker also said it would join the IBM-led OpenPower Consortium, which focuses on software and hardware development around the Power architecture. Tyan, a member of the consortium, said last August that it would build a Power server, but it hasn't announced a product yet. Other consortium members are Nvidia, Google, Samsung Electronics, Mellanox, Suzhou PowerCore Technology Company, Fusion-IO, Xilinx and Altera, which joined on Monday.

    The new server also makes Power a competitor in a chip architecture battle involving x86 processors, which dominate the server market, and ARM, which is emerging as a credible threat. Power servers were largely relegated to IBM's mainframes and servers running Unix or Linux operating systems, but Servergy's blade server brings the architecture to low-end and midrange server markets. IBM started OpenPower Consortium with the hope of extending Power chips into more servers.

    Servergy did not respond to a request for the Cleantech Server CTS-1000 price, but the company is taking orders for the product. The server weighs 4.08 kilograms and can run multiple Linux distributions such as Ubuntu, Red Hat or Suse.

    The server is targeted at cloud and big-data workloads, Servergy said.

    The server has an eight-core Power processor running at 1.5GHz, but it was not clear if the server was based on IBM's new Power8 processor, which is being licensed to third parties. The server has PCI-Express 2.0 ports, which points to processors being based on older Power7 or Power6 chip designs, as Power8 has moved over to PCI-Express 3.0 as its standard interconnect technology.

    Servergy did not immediately respond to requests for comment on the configuration. As part of IBM's licensing deals, third-party chip makers can modify Power architectures and then sell them to server makers.

    The Cleantech server consumes around 100 watts of power at maximum loads, and provides "16 times or more the I/O and compute density over traditional server technology," Servergy said in a statement.

    The server supports up to 32GB of DDR3 RAM, has two 10 Gigabit Ethernet and two Gigabit Ethernet ports, and multiple storage bays.
    http://www.computerworld.com/s/artic...d_Power_server




    Introducing a New Class of Hyper-Efficient Enterprise Server


    Servergy Cleantech Server ® Cleantech DuoPack™ / QuadPack™ Specifications Sheet

    Max Power Used < 120 Watts (The Industry’s Top Performance-Per-Watt PowerLinux Server!)
    Power Savings Save Up To 90% in server energy costs over traditional systems
    Form Factor 1/4 of 1U (Footprint Size of a Legal Pad) 1.75″ H X 8.25″ W X 15.25″ L
    Space Savings Increase Server Density 200 – 400% per 1U Bay; and 400 – 800% per 2U Bay
    Weight Under 9 Pounds
    Processor Up to 2-4 8 core 1.5Ghz Power Architecture® Processors
    CPU Cache L1 = 512 KB, L2 = 1 MB, L3 = 2 MB
    Memory Up to 64-128 GB DDR3/1333 Registered ECC w/Parity
    DIMM Slots Up to 8-16 x 240 Pin JEDEC
    PCI Express PCIe Gen 2, X4
    Storage / RAID LSI MegaRAID 6Gib/s Sata+SAS RAID (More Information)
    MegaRAID SAS 9280-4i4e: Up to 8-16 Internal = Up to 8-16 external
    MegaRAID SAS 9280-8e: Up to 16-32 ports external
    Hardware Offload & Acceleration
    Encryption / Security
    SHA, RSA, AES, AFH, CRC, DES, KFH, STH, MDH, PKH, RNG
    Networking
    Freescale DPAA
    Pattern Matching
    RegEx Pattern Matching (PME 2.0)
    HD Bays / Supported HDD Up to 8-16 Bays / 2.5″ SATA (HDD or SSD)
    4 Ethernet Ports Up to 4-8x 10GbE and 4-8x 1GbE
    Power Supply >90+% Efficient Long Life 90-240V AC (DC Optional)
    Rack Support Quick Install Trays with Cable Management Standard
    Ultra-Low Heat Output < 410 BTU/hr (Per Server)
    Fans Long-life, High-efficiency Fans with Variable Auto-speed Control
    Operating Systems SUSE, Red Hat, Fedora, Ubuntu, Others
    Virtualization KVM, Others Coming Soon…
    No Expensive Blade Backplane Required Improves reliability by Eliminating Backplane Single-Point-of-Failure
    Standard Warranty 3-Year Warranty

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