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  1. #1
    WHT-BR Top Member
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    Dec 2010
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    15,002

    [EN] Apple troca Google por Bing

    The deal is a victory for Microsoft’s Bing team, as it’ll mean access to millions of Mac users and owners of Apple’s smartphones and tablets. And it should allow Bing to learn from searches and improve its capabilities

    On Monday, the iPhone maker revealed a pact with Microsoft to make Bing the default web search engine for its desktops and devices – swapping out Google.

    The change will affect Spotlight in the forthcoming edition of OS X Yosemite (version 10.10) and future editions of iOS for handhelds. The news came on the day Bing marked its fifth birthday.

    Microsoft’s senior director of search Stefan Weitz welcomed the deal in a statement, adding that Redmond is “excited about extending the Bing platform to help iOS and Mac customers find what they need to get things done”.

    Microsoft would not comment directly at time of writing. Incidentally, Bing was named the search engine for Apple’s digital assistant Siri in a deal announced at last year’s WWDC.

    In a further kick to Google and its ad-reliant business model, Apple’s Safari web browser will work with DuckDuckGo, a web search engine that promises to not track users activities online.

    Monday's Bing news represents a further cooling in Apple’s relationship with Google that started when the advertising giant started pushing iOS-rival Android.
    http://www.theregister.co.uk/2014/06..._icloud_drive/

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    15,002

    Apple Hits Google Where It Hurts With Bing Integration In iOS 8 And Mac OS X

    Apple has picked a new favorite search engine and Google is feeling the cold shoulder.

    At Monday’s Worldwide Developer Conference, Apple unveiled its new Mac operating system, OS X Yosemite and with it introduced a new way to search for files on your computer, on the Web or in the App Store.

    Spotlight has long been the default search tool in Mac OS X that lets users find files on their computer's hard drive. Spotlight is now a much more robust search feature on both Mac OS X Yosemite and Apple's new iOS 8 and will allow users to access a search bar that appears directly in the middle of the desktop (as opposed to clicking the magnifying glass in the corner of the screen). For searching the Web, Apple has made Microsoft's Bing search engine the default, eschewing Google in the process. Last year, Apple made Bing the default search engine for Siri in iOS 7 (along with Wolfram Alpha), so it's unsurprising that OS X would follow suit with Spotlight.

    In previous versions of Apple's Mac operating system, if you wanted to search something on the Web via Spotlight, it would prompt you to open a new window in Safari, which defaulted to Google. Now, with Apple’s new smarter Spotlight search, it will display information from Bing searches, Wikipedia, restaurant reviews, movie showtimes and more with all that information is powered by Microsoft.

    Apple Digs At Google With DuckDuckGo

    DuckDuckGo, the Internet’s most popular private search engine, is going to be a built-in option in Safari on iOS 8 for iPhones, iPads and iPods and OS X Yosemite. This means users can select DuckDuckGo as the default Safari search engine in favor of Google, Yahoo and Bing on their Apple devices.

    DuckDuckGo is a search engine just like Google with one key difference—the company doesn’t track its users. As privacy concerns grow, DuckDuckGo has exploded in popularity. In 2013, the company received over one billion search queries. The integration with Apple will no doubt give the company a boost.

    Many Web users prefer DuckDuckGo to Google because it is private by default and does not track cookies or save your search history. Privacy mavens have long been against Google's practice of aggregating users search information so it can better serve relevant advertisements (which make up about 90% of Google's revenue). Apple wants to hit Google where it hurts, directly in its search revenue coffers.

    Kicking Google out as the primary search for iOS and adding DuckDuckGo integration is a not-so-subtle kick in the teeth to Google from its former friend Apple. Google is still the primary search engine for Apple's mobile Safari browser, but one has to wonder how long that will last. Google and Apple used to have a great working relationship with Google the preferred search engine available in Safari and all Mac products. Google fell out of favor with Apple when it released its Android mobile operating system that directly competes with iOS and Apple has increasingly gone to Microsoft, its longtime enemy, for search functionality instead of Google.

    “It’s awesome to see Apple making it easy for Safari users to access our search engine,” founder and CEO Gabriel Weinberg said in an interview. Currently the only way to switch your default mobile or Web browser search to DuckDuckGo is with a browser extension, which is challenging, Weinberg said, especially if a user has never done it before.

    Weinberg did not disclose the details of the Apple search partnership, but it’s the first private browser to be integrated with Apple products.
    http://readwrite.com/2014/06/03/appl...ch-google-wwdc

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    15,002
    Google is still the primary search engine for Apple's mobile Safari browser, but one has to wonder how long that will last. Google and Apple used to have a great working relationship with Google the preferred search engine available in Safari and all Mac products.
    É bom lembrar que a "preferência" da Apple alegadamente custa US$ 1 bilhão por ano à Google.

    Aliás, é o mesmo tipo de "preferência" que Firefox e Opera nutrem pelo Google.

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