Over a quarter of Brits plan on watching the World Cup online this year, with 93 per cent saying that they will place bets, shop or chat online about the World-Cup. The study, by Peer 1 Hosting, canvassed the opinions of over 2000 UK consumers to understand the impact of the web on the World Cup.
The research also found that Brits are planning on digging deep during the tournament, with almost a third stating they would spend between £100 – £300 on prepping their home for the tournament – including upgrading their entertainment systems.
Roland Breadner, head of retail, Peer 1 Hosting: “This research demonstrates the need for businesses to prepare for an increase in online activity during the run up to the World Cup. Consumers are becoming increasingly technology-savvy, accessing a wider range of services online. Online businesses need to be performing in the first division if they are going to win during this tournament. Sites need to be fast, work across multiple devices and be able to withstand spikes in traffic.”
“The increase in people watching, communicating, sharing and consuming online during this year’s World Cup means businesses need to be prepared more than ever.”