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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Google: 2TB storage grátis

    With Google Offer, Cloud Storage Gets Closer to Free

    Google Wednesday fired another shot in the price wars for cloud-computing services, offering businesses more free storage in an effort to compete with industry leader Amazon Web Services.

    Google Cloud Platform offered two terabytes of free storage for a year, through one of its partners, a startup called Panzura.

    The move highlights the battle among Google, Amazon and Microsoft to provide companies with remote storage, computing power and other technology services, which reduce companies’ need to buy and run their own equipment. Some industry insiders predict storage will soon be free.

    By comparison, Amazon offers a service for infrequently accessed data at one cent per gigabyte per month, which would equate to $120 a year for one terabyte of storage. Microsoft’s Azure service offers business the first terabyte of data storage for as little as 2.4 cents a gigabyte per month.

    “Storage is a race to the bottom on pricing,” said Rajesh Abhyankar, CEO of MediaAgility, a cloud consulting firm that works with Google. “The money will be in software and services that sit and run on top of these companies’ cloud platforms.”

    Abhyankar said Google’s free storage offer with Panzura is part of an effort to grab business customers from Amazon. “Google is trying really hard to catch up with AWS,” he said. “These types of offers may persuade users to move their data.”

    Abhyankar said Google can combine cheap cloud services with other products that companies pay for, such as its Maps Engine Pro service that displays corporate data on digital maps.

    Research firm Gartner in March estimated companies’ spending on outsourced computing services like those provided by Google and Amazon would rise 45% this year to $13.3 billion.

    Panzura, the startup working with Google, helps companies store data remotely in Amazon, Google and Microsoft data centers and provides tools that let them access the files from multiple locations with existing software programs. The Google offer covers access from one location using a free Panzura service. If companies need access from multiple locations, they have to pay Panzura, although Google will still charge nothing for the storage for a year.

    “This is a way for customers to try something new, especially if they have had some kind of aversion to using the cloud in the past,” said Chris Rimer, global head of partners at Google’s Cloud Platform business.

    He said Google wants to encourage businesses to move more of their computing to the cloud. “We want to make sure potential customers are not worried about cost as a barrier to entry,” Rimer said.

    Cloud storage companies Box and Dropbox also offer free storage plans, but these typically focus on individual users and have storage limits that range from a few gigabytes to 100 gigabytes.

    “There are free offers out there for gigabytes of storage, but terabytes is where it starts to get interesting for companies,” said Rimer.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Cloud Gateways are now free

    Today we announced that we are giving away cloud gateways for free. Not only is Panzura giving away cloud gateways for free, but Google Cloud Platform is throwing in 2TB of cloud storage for free for 12 months.

    With the cloud gateway market expected to hit $3.5B in 2018 with an 80% growth rate and since 451 Research said Panzura is the “enterprise gateway of choice”, this announcement made some people wonder if we had “lost our minds” and were “giving away the company.”

    But, once we explain that our customers primarily use Panzura for cross-site collaboration and not for cloud gateway functionality, they understand why we are giving away cloud gateways for free.

    You see, Panzura is always clumped into the cloud gateway space. As recently as last week, when a cloud gateway company received funding, and this week, when another cloud gateway was acquired, Panzura was listed in articles as competition. However, when you speak with our customers (a perfect example is this video of a panel with three of our customers), they will all tell you that we enable users in distributed offices to work like they were in the same room. Our patented global file locking is the only way to solve the latency issues that occur when you centralize storage. Panzura enables the data to not only sit next to the app in the office, but it also locks the data in the office so that the latency is reduced to the LAN instead of the WAN. For C&S Companies, this reduced the round trip latency from 86ms to 0.5ms. That may not seem like a lot, but when there are over 16,000 file operations that traverse this latency, you can see file open and save times drop from 22 minutes to 8 seconds.

    While cross-site collaboration is the driver, all of these customers benefit from the economics of cloud storage and eliminating storing redundant blocks in all tiers of storage at all offices. C&S Companies went from 110TB across 16 offices to just 11TB when they centralized in public cloud storage. GRAEF eliminated the need to spend $250K for primary and secondary storage in just two offices and is now spending $384 per month for cloud storage across all offices. Think about that for a moment. Securely storing all of their data in the cloud costs them less per month than a replacement disk drive for their legacy equipment. Amazing!

    Our hope with providing cloud gateways for free is to help people understand that the real value of cloud storage is acting as a collaborative fabric for cross-office collaboration and not as a cheap digital attic. This does not mean that there are no economic benefits, as you can see from the customer examples above. On the contrary, it is always easy for customers to find budget from the cost savings in primary storage, secondary storage, archive, and WAN optimization. However, the real value is enabling distributed teams to work together in ways that were not possible before.

    So today, we bid farewell to the nascent, but promising cloud gateway market. We welcome in the next generation storage architecture where the combination of cloud storage, flash-based controllers and global file locking not only serves as all tiers of storage, but also provides the same high performance, collaborative tier 1 storage across all offices.

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