Tópico: [EN] Apple TV local for Brazil
30-07-2014, 15:59 #1
[EN] Apple TV local for BrazilApple is to offer its first local content television channel in Latin America, Esporte Interativo Plus will offer programming include Champions League football.
“It is the first local channel of Apple TV in Brazil and the first live sports channel,” said Leonardo Lenz Cesar, vice-president and one of the founders of Esporte Interativo.
The launch of the channel comes as Apple targets television as a source of new growth. Apple TV has been available in Brazil for more than two years but has offered services such as YouTube or Netflix rather than live streaming channels with local content of the type offered by pay-TV networks.
Aside from the Champions league football, Esporte Interativo – a 24-hour channel – offers matches from Real Madrid, Barcelona, Chelsea and Milan as well as Olympic events and more.
Pay-TV penetration in Brazil is 8.1 per cent, up from 3.8 per cent in 2009, leaving vast room for growth analysts say.
31-07-2014, 16:43 #2
Brazil continues pay-TV enthusiasmBy Chris Forrester
At the end of June Brazil’s pay-TV universe had grown another 210,000 subscribers during the month and taking the nation’s total to within a whisker 19 million, (18.97 million, or 29.02 per cent of TV homes.
Carlos Slim-backed America Movil group (Claro/Embratel/Net) continues to dominate the market, with a 53.28 per cent share and 10.10 million customers. In second place was Sky/DirecTV with 5.61 million customers (29.61 per cent), followed by Oi with 886,554 (4.67 percent) and GVT with 799,311 (4.21 per cent).
There’s also been growth in Brazil’s FTTH-connected subscribers, up from the end of May’s 56,768 to 61,491. While modest, this growth is significant when the position at the end of last year was just 40,000.