19-11-2014, 21:05 #1
[EN] Mozilla picks Yahoo as default search engine on Firefox
19-11-2014, 21:11 #2
PR: Yahoo and Mozilla Form Strategic PartnershipSUNNYVALE, Calif. & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--
Yahoo Inc. (YHOO) and Mozilla Corporation today announced a strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop. The agreement also provides a framework for exploring future product integrations and distribution opportunities to other markets.
The deal represents the most significant partnership for Yahoo in five years. As part of this partnership, Yahoo will introduce an enhanced search experience for U.S. Firefox users which is scheduled to launch in December 2014. It features a clean, modern and immersive design that reflects input from the Mozilla team.
“We’re thrilled to partner with Mozilla. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences. We’re so proud that they’ve chosen us as their long-term partner in search, and I can’t wait to see what innovations we build together,” said Marissa Mayer, Yahoo CEO. “At Yahoo, we believe deeply in search – it’s an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content.”
"Search is a core part of the online experience for everyone, with Firefox users alone searching the Web more than 100 billion times per year globally,” said Chris Beard, Mozilla CEO. “Our new search strategy doubles down on our commitment to make Firefox a browser for everyone, with more choice and opportunity for innovation. We are excited to partner with Yahoo to bring a new, re-imagined Yahoo search experience to Firefox users in the U.S. featuring the best of the Web, and to explore new innovative search and content experiences together.”
To learn more about this, please visit the Yahoo Corporate Tumblr and the Mozilla blog.
19-11-2014, 21:17 #3
Yahoo Replaces Google as Mozilla Search PartnerNovember 19, 2014
By Liz Gannes
After six years of generating close to 90 percent of its revenue from referring Firefox browser users to search using Google, Mozilla announced today it is partnering with Yahoo instead.
Mozilla and Google had continued their relationship despite the fact that Google’s Chrome competed directly with Firefox and surpassed its traffic in 2011. The latest three-year deal had Google paying Mozilla some $300 million per year.
Choosing Yahoo was about “choice and independence,” said Mozilla CEO Chris Beard. He noted Firefox users search the Web more than 100 billion times per year.
The Yahoo deal lasts for five years, and in a blog post Yahoo CEO Marissa Mayer called it “the most significant partnership for Yahoo in five years.”
The search integration launches in December for Firefox users in the U.S.
Firefox, which celebrated its tenth birthday last week, has had Google as its default search engine since 2004. Mayer, of course, is a former Google executive.
Mozilla also said Yandex would become the new default for Firefox in Russia, and Baidu will continue to be the partner in China.
19-11-2014, 21:28 #4
20-11-2014, 01:16 #5
Mozilla Firefox Makes Yahoo Its New Default for Search, Replacing Google
Under the new deal with Mozilla, Yahoo has agreed to honor do-not-track signals sent by Firefox users. But Yahoo will continue to ignore do-not-track requests if they are sent out by users of other browsers.
After a lucrative 10-year relationship, Mozilla is breaking up with Google and switching to Yahoo as the default search provider for its popular Firefox web browser.
Mozilla’s partnership with Google had been rocky for years, so its end was not entirely unexpected. Google is America’s favorite search provider but it also created and actively promotes its own web browser, Chrome.
Mozilla, meanwhile, has sought to create its own mobile phone software, competing with Google’s Android, and has tried to distinguish itself from rivals by committing to customer privacy technologies that are opposed by Google, Facebook, Yahoo and just about every other major website that sells advertising.
Yahoo’s decision to swoop in is surprisingly aggressive, underscoring that Yahoo’s chief executive, Marissa Mayer, still believes in search as a promising line of business. Although the Silicon Valley company created an Internet directory that became synonymous with search 20 years ago, it faltered and eventually sold its search technology to Microsoft, the No. 2 player, five years ago. Under a 10-year deal with Microsoft, Yahoo offers Microsoft Bing’s search results under its own brand name.
“This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search,” Ms. Mayer, a former Google executive, said in a statement. “This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content.”
Although both Mozilla and Yahoo declined to comment on the money changing hands, it is likely that Yahoo is paying a pretty penny. Unlike Mozilla’s previous deal with Google, Mozilla is free to promote other default search providers overseas, including Yandex in Russia and Baidu in China.
In a statement, Mozilla’s chief executive, Chris Beard, said that Mozilla users search the web more than 100 billion times a year. If Yahoo gets a major chunk of that volume, it will add significantly to the company’s revenue.
To get the deal, Yahoo had to eat crow on the “do not track” technology promoted by Mozilla that allows consumers to flip a switch to request that websites they visit refrain from tracking their personal data.
In April, Yahoo said it was abandoning support for the antitracking technology because there was no industry agreement on using it and Yahoo wanted to track users to provide more personalized services and ads.
Under the new deal with Mozilla, Yahoo has agreed to once again honor do-not-track signals sent by Firefox users. But Yahoo will continue to ignore do-not-track requests if they are sent out by users of other browsers, which offer a similar beacon.
In other words, if you use Firefox, Yahoo will respect your request for privacy, and if you chose another browser, it won’t.
In December, Yahoo will begin showing a prettier, brighter page of search results to Firefox users, with all Yahoo users getting a similar page early next year.