Advertisers will lose $6.3 billion globally to bots in 2015
The ANA partnered with White Ops, a security company with experience eradicating ad fraud on an initiative to determine the level of bot fraud occurring across the digital advertising industry. The ANA recruited 36 member companies to participate. The participants worked with a wide variety of agency partners, including media agencies, full-service agencies, and in-house agencies. White Ops tagged participants' creative in August and September 2014 (181 U.S. campaigns) to determine fraud activity. The study measured 5.5 billion impressions in 3 million domains over 60 days.