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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    15,049

    [EN] Once-hyped cloud startup Nebula goes out of business

    The company shuts down today, and customers won't be able to get support for their Nebula clouds.

    [Na semana passada foi a FoundationDB. Depois perguntam por que empresas contratam EMC/VMware, IBM, Oracle]


    Matt Weinberger
    Apr. 1, 2015, 6:12 PM

    Nebula, a once-hot startup co-founded in 2011 by an ex-NASA CTO and funded to the tune of $38.5 million by some of Silicon Valley's foremost venture capitalists, has gone out of business.

    They can't all be unicorns.

    Hold tight, because this one gets a little bit personal: I spent a little over a year and a half at Nebula in 2012 and 2013 as a content marketing specialist.

    Once, Nebula was hyped up by investors and the media as the ones who were going to change cloud computing by helping people turn their existing server rooms into high-performance data centers of the kind used by Apple, Google, and Facebook to run their web apps.

    Today, a farewell letter on Nebula's website reads, in part:

    When we started this journey four years ago, we set out to usher in a new era of cloud computing by curating and productizing OpenStack for the enterprise. We are incredibly proud of the role we had in establishing Nebula as the leading enterprise cloud computing platform. At the same time, we are deeply disappointed that the market will likely take another several years to mature. As a venture backed start up, we did not have the resources to wait.

    On paper, Nebula seemed like a can't-miss. In addition to co-founder Chris C. Kemp, who headed up the super popular OpenStack open source cloud project at NASA, the executive team at the product's launch included Jon Mittelhauser, who co-invented the first web browser, Mosaic, plus Dave Withers, a former Dell sales bigshot.

    Kemp and co-founder Devin Carlen were able to exploit their NASA connections to bring over a ton of engineering talent from the space agency, too. Investors like Ram Shiram and Eric Schmidt’s Innovation Endeavors were quick to put money in.

    The Nebula product took two years to develop, with the team trying to get it just exactly right, and was reticent to talk about the work in the meanwhile. While that work was going on, the team was burning cash. Kemp, a passionate public speaker with a NASA resume, was in high demand for technology conferences, keeping the Nebula name out there.

    When the product launched in the spring of 2013, the future seemed bright, as Nebula's earliest customers reported positive experiences. But sales were slow to follow. People didn't really understand what Nebula was trying to sell, and many chose instead to go with competitors they understood.

    In late 2013, Kemp was replaced by Gordon Stitt, formerly a founder of Extreme Networks through its IPO, as Nebula's board sought change (Kemp stayed on as chief strategy officer). I left in 2013, but Nebula's fortunes apparently never turned around, and it took out $3.5 million in debt financing last April.

    "This is a difficult announcement for us to make and we want to assure our customers, shareholders, and employees that we have worked hard to explore alternatives and exhausted all potential options," says Nebula's farewell letter.

    The company shuts down today, and customers won't be able to get support for their Nebula clouds.

    Just take it as an object lesson in how investor hype, press interest, slick marketing, and cool new technologies are no guarantee of success — you actually need a product that people understand and need.

    Everybody wants to be a unicorn, but nobody wants to be a lemon.

    Incidentally, while I was there, I wrote the official founding story, some papers, a bunch of sales brochures, and I played a part in scripting the official launch video. (We can't say who that voice is, but if you make a guess, you're probably right).
    http://www.businessinsider.com/opens...usiness-2015-4

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    15,049

    OpenStack Carnage--Nebula Shuts Down

    For several years now I’ve been predicting carnage in the OpenStack world. The reasons are clear: too many distributions, too much funding, too little differentiation. Indeed the last few months have seen several players go – CloudScaling was acquired by EMC (a marginal financial deal according to sources), Metacloud was bought by Cisco (better financially but still not great) and Eucalyptus was bought by HP (a marginal return with some DNA potential that HP seems to have completely screwed the acquisition up). Many thought that the rationalization would stabilize things a bit.

    That seems to not be the case with the sad news today that one of the remaining smaller OpenStack vendors, Nebula, is shutting up shop. From the company’s release:

    It is with an extremely heavy heart that we announce that today, April 1, 2015, Nebula is ceasing operations.

    This is a difficult announcement for us to make and we want to assure our customers, shareholders, and employees that we have worked hard to explore alternatives and exhausted all potential options.

    When we started this journey four years ago, we set out to usher in a new era of cloud computing by curating and productizing OpenStack for the enterprise. We are incredibly proud of the role we had in establishing Nebula as the leading enterprise cloud computing platform. At the same time, we are deeply disappointed that the market will likely take another several years to mature. As a venture backed start up, we did not have the resources to wait.

    Nebula private clouds deployed at customer sites will continue to operate normally, however support will no longer be available. Nebula is based on OpenStack and is compatible with OpenStack products from vendors including Red Hat, IBM, HP and others, providing customers with a number of choices moving forward.

    We want to thank the incredible Nebula team that has worked so hard over the past four years. We would also like to thank our valued customers and partners for their support, as well as our world-class investors and board members.

    The facts are pretty clear – Nebula failed to gain traction or differentiate itself, this despite the founder having some real credibility – Chris Kemp was, after all, one of the creators of OpenStack way back in the early days. The company had raised almost $40 million from top-tier VCs including Kleiner Perkins Caufield & Byers, SVB Capital, and Highland Capital Partners. Those VCs connections and experience weren’t enough to save Nebula or make it even vaguely viable.

    What is interesting is what this means for the remaining players. Mirantis seems fine – it has the funding and the scale to survive. My real question is for Piston Cloud, it seems to me that they’re the last man standing, and not in a good way.
    http://www.forbes.com/sites/benkepes...la-shuts-down/

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    15,049
    Joshua McKenty @jmckenty · Jan 8
    By the end of the year, every major OpenStack vendor will be reselling CloudFoundry. The smart ones will be reselling @PivotalCF.

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