Resultados 1 a 3 de 3
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] AMP HTML - Google’s plan to speed up the Web

    Google CDN ... Beta

    In short, it’s a new framework called AMP HTML focused on building lightweight webpages, which can optionally work in tandem with Google’s caching infrastructure around the world to provide those pages much faster.

    Using AMP HTML, websites can built incredibly lightweight versions of their pages which Google will distribute for them — while still hosting the actual content themselves.

    As ad blocking has gained popularity and news sites have become slower to load, companies like Facebook and Apple recently began offering to host news content on behalf of publishers to improve the experience.

    The idea of handing off control would have been unthinkable just a few years ago, and is now a reality that bloggers, news publishers and others must face as it becomes harder to monetize ‘free’ content.

    Much of the discussion has focused around loading times, as news sites become increasingly large and sluggish by piling on ad trackers, media and third-party scripts, they’re shedding users with every second longer visitors need to wait.

    Today, Google’s throwing its hat into the ring with a new project called “Accelerated Mobile Pages” which is an open-source specification for getting content to load faster on mobile devices.

    In short, it’s a new framework called AMP HTML focused on building lightweight webpages, which can optionally work in tandem with Google’s caching infrastructure around the world to provide those pages much faster.

    Using AMP HTML, websites can built incredibly lightweight versions of their pages which Google will distribute for them — while still hosting the actual content themselves.

    At its core, the technology restricts the use of JavaScript heavily — as in, it’s completely blocked for third party use. Instead, Google says that developers should use custom elements and Web components to make up for it.

    It does, however, allow CSS for publishers to fully customize their sites and allows for extensive customization within best practices.

    AMP is open source, and available on GitHub at launch, meaning developers and publishers can contribute back to the project.

    As part of today’s announcement, Google said that it’s making available the first version of AMP which is basic, but supports rich media like photos, videos, animations and visualizations alongside ‘smart ads’ which all load in “an instant.”

    In terms of advertising, Google will support a “comprehensive range” of ad formats, networks and technologies. It promises that sites using AMP will be able to choose the ad networks — with a catch; they must not detract from the user experience.

    AMP pages can be hosted independently, or, a new Google offering will deliver them via its own servers around the world — for free.

    One partner, Nuzzel, said that The New York Times loaded in approximately 3 seconds before the change, but now appears in less than 500 milliseconds. The company has launched support for AMP pages today.

    Google’s own tests saw between 15 and 85 percent improvement over a 3G mobile connection.

    view_articleIf the change is that dramatic across the board, it’s something that you should expect to see adopted everywhere.

    A free, open source service that does all the work to make sites load fast? Publishers are going to be falling over themselves to get onboard — and they already are.

    There’s an extensive list of sites already onboard and contributing to AMP: BBC, Fairfax, The Economist, BuzzFeed, The Guardian, Huffington Post, Mashable, The Telegraph — the list goes on, showing that every second is a lost eyeball.

    Google also has technology partners who are working to provide their tools within the new specification. Adobe, Chartbeat, LinkedIn,, Pinterest, Twitter and are all launch partners.

    WordPress has announced that it’ll be making available a plugin so all sites using the CMS can publish using AMP, and Twitter confirmed on Google’s announcement call today that both Tweet and Vine embeds will work from day one.

    The biggest losers with AMP are analytics companies and trackers that leverage Javascript to learn about user behavior.

    In the initial specification, Google says analytics support is “very limited” but it plans to offer support for further data in future versions with its partners.

    The AMP project also comes with some major changes to how supported sites are displayed in Google results.

    Eventually, when your search turns up a news topic that leverages AMP, you might see a larger carousel at the top of results, with a full image at the top of each result delivered by the service. You can try this in practice at this demonstration site.

    Google emphasised that the tool does not affect the way pages are ranked in search results.

    The launch of Accelerated Mobile Pages today is only an ‘initial’ preview, which Google plans to test and tweak closely in collaboration with its partners, to ensure that there’s a balance for everyone.

    On the surface, AMP seems extremely heavy handed. It’s restricting for developers and puts publishers in a squeeze over the technology they can use — right now, many are heavily leveraging Javascript for tracking and other experiences on their sites.

    On the other hand, AMP offers far more flexibility than both Apple and Facebook do, is hugely beneficial for users and faster load times should lead to keeping even more of them. AMP might finally push the Web in a much more positive direction — one that’s faster, with less cumbersome JavaScript everywhere.

    As load times soar into more than ten seconds for the worst culprits, it’s a change that’s long been coming. Even across the technology media, our internal metrics show that almost all of us could vastly improve our sites.

    You can learn about AMP, or start contributing from today. Those interested in leveraging it in partnership with Google will need to apply for access.
    Última edição por 5ms; 07-10-2015 às 16:29.

  2. #2
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Não, obrigado.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Apple approves adblocker for mobile apps

    Apple Approves An App That Blocks Ads In Native Apps, Including Apple News

    Apple has approved an app that allows iPhone users to block advertisements in mobile apps for the first time, marking a new threat to internet companies such as Google and Facebook.

    Been Choice was launched in the US this month and is more powerful than other types of adblocking software on the market, which are only able to eliminate ads from web pages. The service even prevents Apple delivering ads to its own News app.

    It represents a significant new threat to the fastest-growing part of the digital media industry. Marketers will spend almost $69bn this year on mobile ads, according to research group eMarketer.

    Been Choice is marketing its new service as a way for consumers to defend themselves against aggressive data collection by apps and advertisers. But it is likely to provoke fierce controversy among the owners of apps that depend on advertising.

    “We’re getting into dangerous territory,” said Ciaran O’Kane, chief executive of Exchange Wire, a digital media analysis company. “If app developers can’t make money, there’s going to be a kick back.”

    Software capable of blocking ads from appearing in web browsers has been available for years. An estimated 200m people worldwide use such software to block ads and associated tracking technologies.

    However, mobile apps are unaffected by web-based blockers such as Adblock Plus, Crystal and Purify.

    To block ads in apps, Been Choice runs its users’ internet traffic through a virtual private network, or VPN. By scanning the data passing through the network, the company is able to filter out the ads. It can also block certain user data from being collected.

    David Yoon, co-founder of Been Choice, said he created the company to give consumers “a choice about who gets their data, how it gets used, and who benefits from its value”.

    To make money, Been Choice plans to allow users to sell their data through the app. The company is offering to pay people $20 a month if they consent to being shown ads and allow Been Choice to collect information about how they use their devices.

    Mr Yoon said the company gives users “a clear choice” about whether they want to block ads or share in the value created by their data.

    The ethics of adblocking has spurred intense debate in recent weeks. Marco Arment, creator of Peace, a popular adblocker for the Safari web browser, last month pulled its software from Apple’s app store.

    Mr Arment wrote in a blogpost explaining the decision that while blockers “benefit a ton of people in major ways, they also hurt some [including many media companies] that don’t deserve to be hit”.

    The trouble, he said, was that his adblocker “required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white”.

    Apple did not respond to a request for comment about Been Choice.

    The iPhone maker has in recent months been attempting to position itself as a champion of consumer privacy and has raised questions about Facebook’s and Google’s approaches to personal data.

    “We do think that people want us to help them keep their lives private. We see that privacy is a fundamental human right that people have,” Apple chief executive Tim Cook told NPR, the US radio network, last week. “We don’t collect a lot of your data and understand every detail about your life. That’s just not the business that we are in.”

    Additional reporting by Tim Bradshaw in San Francisco

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