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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Where the Digital Economy Is Moving the Fastest

    • Stand Out countries have shown high levels of digital development in the past and continue to remain on an upward trajectory.
    • Stall Out countries have achieved a high level of evolution in the past but are losing momentum and risk falling behind.
    • Break Out countries have the potential to develop strong digital economies. Though their overall score is still low, they are moving upward and are poised to become Stand Out countries in the future.
    • Watch Out countries face significant opportunities and challenges, with low scores on both current level and upward motion of their DEI. Some may be able to overcome limitations with clever innovations and stopgap measures, while others seem to be stuck.

    Break Out countries such as India, China, Brazil, Vietnam, and the Philippines are improving their digital readiness quite rapidly. But the next phase of growth is harder to achieve. Staying on this trajectory means confronting challenges like improving supply infrastructure and nurturing sophisticated domestic consumers.

    Watch Out countries like Indonesia, Russia, Nigeria, Egypt, and Kenya have important things in common like institutional uncertainty and a low commitment to reform. They possess one or two outstanding qualities — predominantly demographics — that make them attractive to businesses and investors, but they expend a lot of energy innovating around institutional and infrastructural constraints. Unclogging these bottlenecks would let these countries direct their innovation resources to more productive uses.

    Most Western and Northern European countries, Australia, and Japan have been Stalling Out. The only way they can jump-start their recovery is to follow what Stand Out countries do best: redouble on innovation and continue to seek markets beyond domestic borders. Stall Out countries are also aging. Attracting talented, young immigrants can help revive innovation quickly.

    What does the future hold? The next billion consumers to come online will be making their digital decisions on a mobile device – very different from the practices of the first billion that helped build many of the foundations of the current e-commerce industry. There will continue to be strong cross-border influences as the competitive field evolves: even if Europe slows, a European company, such as Rocket Internet, can grow by targeting the fast-growing markets in the emerging world; giants out of the emerging world, such as Alibaba, with their newfound resources and brand, will look for markets elsewhere; old stalwarts, such as Amazon and Google will seek growth in new markets and new product areas. Emerging economies will continue to evolve differently, as will their newly online consumers. Businesses will have to innovate by customizing their approaches to this multi-speed planet, and in working around institutional and infrastructural constraints, particularly in markets that are home to the next billion online consumers.
    Artigo completo (Fev 2015):

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Data Centres In Sweden Could Get a 97 Percent Tax Break

    Swedish government proposes data centre electricity tax reduction to promote web services industy in the Nordic country

    Denmark, Finland, Iceland, Norway, and Sweden will get more than €3bn data centre investment over next three years.

    Ben Sullivan, October 13, 2015

    The Swedish government has led a study that advises data centres in the country should have their tax on electricity cut by up to 97 percent.

    The study follows results from research house BroadGroup that found Denmark, Finland, Iceland, Norway, and Sweden will get more than €3bn data centre investment over next three years.


    The proposed plans by the Swedish Ministry of Finance, which would all but totally eliminate electricity tax for data centre providers in Sweden, would come into effect in January 2017.

    The study proposes 0.005 Swedish Krona (0.0004 GBP) per kilowatt hour for data centre. This is the same rate as the Swedish industrial sector benefits from.

    Anne Graf, investment and development director at Sweden’s data centre hub Node Pole, said: “This is a clear signal to the market that Sweden aspires for global cloud service leadership,” according to Datacenter Dynamics.

    The Node Pole, situated in the far North of the country, is being peddled as the ideal location for data centre builds.

    The area touts an extremely stable electricity infrastructure, and provides natural cooling and renewable hydropower with low energy costs. It is also one of the most geologically, politically and socially stable areas in the world, according to its developers.

    Even Facebook has situated its European data centre in the area, putting up with outside temperatures of -20C in the winter to help its servers keep cool under massive data demand.

    “We have already seen how our offering has been quite lucrative for global actors whom seek both high service and globally competitive costs when they invest in our region,” said Graf.

    “Both those actors who seek complete datacentre solutions and those who aspire colocation solutions or cloud services from providers within Sweden and indeed within The Node Pole region will gain substantially from these lowered rates.”
    Última edição por 5ms; 17-10-2015 às 21:36.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    The Nordics: Your Next Data Centre Haven?

    Come for the tax, stay for the renewables? Denmark, Finland, Iceland, Norway, and Sweden to get more than €3bn data centre investment over next three years

    Ben Sullivan, September 10, 2015

    The Nordics are hotly tipped to host the next data centre gold rush as the region eyes up more than €3.3 billion of data centre investments over the next three years.

    What’s more, half of that investment is to come from companies outside of the region, which includes the countries of Denmark, Finland, Iceland, Norway, and Sweden.

    Findings of a new report that looked at 112 data centre operators in the area found that the market in third party data centres will increase by almost two and a half times in m2 space and triple MW power requirements from current levels by the end of 2017.

    Denmark alone is benefitting from tech giants eyeing up land for data centres, with Apple’s next Danish data centre a prime example.

    Iceland is another country that provides its data centre vendors with acres of land and large volumes of renewable energy. Verne Global is at the centre of the Icelandic data centre hub, located in Keflavik’s old NATO airbase, it offers prime connections both west and east across the atlantic.


    But why are these counties so sought after for new builds? It’s a mixed bag. On one hand, the countries have an abundance of not only real estate but of renewable energy sources such as wind power and hydro-electricity.

    On one day in July of this year, Denmark managed to produce 140 percent of its population’s electricity needs by wind power alone, and even offset the extra to Germany, Norway and Sweden.

    For power hungry data centres that are never far from the eyes of green advocates and governments clawing to reach energy targets, these countries provide a haven of renewable energy. On the other hand is the attractive tax breaks that companies can benefit from in the Nordics.

    Electricity in itself comes cheap too. According to the reports author, BroadGroup, Data Centre Nordics, industrial electricity pricing in the Nordic Region remains the lowest in the EU-28 countries.

    The report found that energy providers range as low as €0.03 per kW Hour, excluding taxes, with the Nord Pole (Ulea) region in Northern Sweden and Western Norway offering the lowest electricity costs for data centres.

    “The Nordic Region is set for growth with new demand, build and market entrants,” said Philip Low, managing director, BroadGroup.

    Natural cooling

    “Lower power costs, abundant resources of green energy, local and international investment, connectivity, taxation incentives, and natural cooling efficiencies present a formidable argument for consideration in the international IT deployment plans of any global enterprise.”

    Whilst countries such as Ireland provided the initial tax benefits for larger technology companies looking to set up shop with data centres, we’re now moving into a period where the environmental aspect of data centres is becoming more and more relevant.

    As this week, even China with its track record of environmental nonchalance has constructed a ‘green’ data centre that uses nearby lake water to cool its servers.

    Overseas investment by players such as Google, Apple, Yandex and Facebook have strongly impacted the region, said the report, and in some cases influenced the emergence of digital eco systems.

    So keep an eye on this regions, because we’re about to witness an explosion of activity in the ever-increasing data centre market.
    Última edição por 5ms; 17-10-2015 às 21:40.

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