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  1. #1
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    [EN] Verizon Unveils "FreeBee Data" - Sponsored Download/Streaming by the Click

    Initial brands signed up to trial are Hearst Magazines, AOL, and GAMEDAY, which will sponsor some content for 1,000 test subscribers.

    January 19th, 2016 by Rob Powell

    This morning Verizon took the wrappers off a beta of a new sponsored data offering, and it looks quite intriguing. Called FreeBee Data, the idea is to let any content provider sponsor the downloading or streaming of particular items (or all of them) for consumers by the click with pricing by the gigabyte.

    I'm not the best friend of either side of the network neutrality debate, but at least at the surface it seems like this formulation of the sponsored data concept might have legs. Rather than do individual deals with individual, large content players, Verizon is apparently looking to create an ecosystem that can scale small or large. Properly tuned, it could potentially alleviate the concerns that innovation by startups would be stifled by established players having access to fast lanes via special relationships and such.

    That could mean that Verizon has found a way to have revenues generated by big content help fund the capex associated with the last mile that doesn't involve an arbitrary toll booth or throttling or such. We'll just have to see whether or not it works out that way of course, and there are obvious pitfalls to avoid. For instance, off the top of my head I'd guess they will have to have some sort of automated tagging system for data that is sponsored that is configured on the content side. I'd be shocked if hackers didn't try to spoof that somehow.

    But if Verizon can work out the details, such a concept could be the first piece of the holy grail that finally ends the net neutrality wars, or at least shifts them downstream to somewhere less intractable than they are now.

    Initial brands signed up to trial are Hearst Magazines, AOL, and GAMEDAY, which will sponsor some content for 1,000 test subscribers.
    http://www.telecomramblings.com/2016...data-offering/

  2. #2
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    Introducing FreeBee Data: The new sponsored data service from Verizon


    01.19.2016


    Consumers will gain greater flexibility when streaming or downloading content on their mobile devices with the introduction of FreeBee Data – the new sponsored data service by Verizon. FreeBee Data will help businesses drive better engagement with mobile content on America’s largest and most reliable 4G LTE network. The FreeBee Data service has two models. With FreeBee Data 360, content providers can sign up to provide consumers some or all of their mobile content – whether in an app or mobile website – without using consumers’ data plans. FreeBee Data 360 is billed using a per gigabyte pricing model. Through a separate FreeBee Data offering, content providers can sponsor specific consumer actions on a per-click basis, free of data charges for subscribers – including mobile video clips, audio streaming, and app downloads. Learn more about the complete set of FreeBee Data offerings.

    FreeBee Data 360 is commercially available on a beta basis starting today. Interested content providers can use this service to sponsor data for all of Verizon’s post-paid customers. On January 25, Verizon will begin a beta trial of the separate pay-per-click service. Brands already signed up to participate in the pay-per-click trial include Hearst Magazines, AOL and GAMEDAY. These content providers will sponsor some mobile content for 1,000 test subscribers. Other brands are welcome to participate in the trial. Commercial availability of the pay-per-click service is expected later this year.

    “With 1 in 3 Americans now watching videos on their smartphone, and another 100 million on tablets, the business case for mobile is clear,” said Colson Hillier, vice president, Consumer Products at Verizon. “In today’s digital economy, FreeBee Data is a departure from the one size fits all approach to marketing. The opportunity to add value and utility to consumers’ everyday experiences will fundamentally transform how brands and businesses connect with their customers.”

    How it works

    As consumers have become more selective about how they use their data plans to get content on their mobile devices, Verizon’s sponsored data service allows:

    • Participating brands and content providers to build smarter mobile marketing campaigns targeted to Verizon Wireless subscribers using either pay-per-click or pay-per-gigabyte pricing. FreeBee Data and FreeBee Data 360 are open to any content provider, including mobile advertisers and others who want to take their mobile-first experience to the next level.
    • Consumers to get great content from participating brands and content providers without using their data plans. For pay-per-click campaigns, the FreeBee Data icon (a “bee”) appears next to sponsored content to let Verizon Wireless subscribers know that, when they click on that content, they will not incur data charges. With FreeBee Data 360, businesses can sponsor some or all of their app or website.


    “By building capabilities to help brands promote their content and applications, our new FreeBee Data service is a powerful tool designed to help marketers take an active part in consumers’ mobile lives,” Hillier continued. “There’s never too much of a good thing when it comes to engaging customers with great content. We look forward to providing our Verizon Wireless subscribers with more options to access amazing content without data charges, just by being one of our valued customers.”
    http://www.verizon.com/about/news/in...ervice-verizon

  3. #3
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    See the bee, click and it's free.

    The FreeBee Data icon (the “bee”) appears next to sponsored content to let Verizon subscribers know that, when they click on that content, they’ll enjoy it with no data charges. The bee and your brand will appear to remind them that the sponsored content is free of data charges, courtesy of you.






    A better way to improve mobile marketing engagement is one click away.

    FreeBee Data from Verizon is a new way to engage your mobile audience with sponsored data services for multiple types of mobile content. Sponsorship is based on a simple pay-per-click model, so your costs are tied directly to conversions—ensuring you get the maximum ROI for your marketing investment.

    Here’s how it works:

    • Your pricing model is based on the type of content you’re sponsoring
    • Every time someone clicks on sponsored content (i.e., active content marked with the FreeBee Data icon), you’re charged a per-click fee
    • You will have full control over how much you spend with a fixed or flexible monthly budget
    • Each sponsored click includes a fixed amount of data depending on the content type (data overages above that amount may result in additional charges to the sponsor)


    http://freebee.verizonwireless.com/b...eedata/pricing

  4. #4
    WHT-BR Top Member
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    Ou seja, os consumidores irão subsidiar o aumento de audiência de provedores de conteúdo.

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