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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] How Google’s global PoPs could ignite an edge data center boom

    Analysis: As the cloud war intensifies, central data centers could be assisted by local hubs to improve and speed up content delivery.

    Joao Lima | Computer Business Review
    January 21 2016

    In a push to catch up with rivals Amazon and Microsoft, Google unveiled in December 2015 its own cloud content delivery network (CDN), the Google Cloud CDN under project Alpha.

    The Cloud CDN uses globally distributed edge caches - including 4 data centre regions and over 70 edge points-of-presence (PoP) in 33 countries - to cache HTTP(S) Load Balanced content close to users.

    The CDN was designed to allow developers to load their applications faster, reducing latency and speeding up content delivery.

    Google's launch of its own CDN has come a month after the company partnered with global CDN provider Akamai to speed up its cloud services.

    However, with the launch of Cloud CDN Alpha, speculation around Google converting the mentioned 70 PoPs into edge data centres, using the edge caches, also emerged, despite no official announcements by Google.

    Last month, two sources close to the company told Fortune Magazine that the company is considering deploying servers into all of the PoPs creating a global network of localised data centres, which would see the company own one of the largest agglomerates of such smaller infrastructures.

    This could potentially help Google catch up with players like Microsoft Azure and Amazon AWS, which own 20 and 11 regions respectively, with more set to come online this year.

    Google currently owns and operates 4 major data centre regions worldwide (Eastern US, Central US, Western Europe and East Asia).

    By using PoP, described by Google as "peering and content delivery network", the company would expand its service footprint to more regions, including Africa, Australia and South America.

    Edge data centres are still in their early days as businesses start to experience the growing impact of IoT and online services fed by the cloud.

    Speaking to CBR on Google's potential move, Steven Carlini, Sr director data centre solutions marketing at Schneider Electric explained that Internet use is trending towards bandwidth-intensive content and an increasing number of attached 'things'.

    He said: "At the same time, mobile telecom networks and data networks are converging into a cloud computing architecture. To support user demand, computing power and storage is being inserted out on the network edge in order to lower data transport time and increase availability.

    "Edge computing places data acquisition, control functions, storage of high bandwidth content and applications closer to the end-user."

    According to Carlini, it is not that Google is trying to dominate edge or localised data centre opportunities. It all comes down to horsepower to keep its own services running and making sure they never fail.

    According to a Schneider Electric whitepaper, edge computing can solve latency challenges and enable companies to take better advantage of opportunities leveraging a cloud computing architecture.

    Edge data centres bring bandwidth intensive content closer to the end user and latency-sensitive applications closer to the data.

    Computing power and storage capabilities are inserted directly on the edge of the network to lower transport time and improve availability.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Google Has Not Launched an Akamai Competitor

    December 10, 2015

    Google has officially launched a customer facing CDN which they call “Google Cloud CDN”. We say customer facing because Google has always had an internal CDN to deliver their own content, including Youtube. The question begs itself, is Google a competitor to Akamai and all other CDNs? We’ll answer that in a bit. First, this is a logical move for Google, since Amazon has a CDN. Thus, in order for Google to be in the same conversation as the cloud powerhouse Amazon, a customer facing CDN is a must.

    With that being said, Google is not a direct competitor to Akamai and other CDNs at the present time. Google provides a very specific and narrow solution. If you read the fine print, Google clearly states their product is “globally distributed edge caches to cache HTTP(S) load balanced content close to your users.” Furthermore, Google states that “Cloud CDN works as part of an HTTP(S) load balancing configuration. You must use Compute Engine HTTP(S) load balancing on your instances to use Cloud CDN”.

    So is Google a Global CDN providing an extensive CDN feature set? No, Google Cloud CDN is a glorified load balancing solution that is a good fit for companies already using Google Compute Engine. Also, their pricing of $.08/GB is a little bit on the high side.

    Google Load Balancing Pricing

    Service Price
    first 5 forwarding rules $0.025 / hour
    per additional forwarding rule $0.010 / hour
    per GB of data processed $0.08 / GB
    Última edição por 5ms; 21-01-2016 às 16:11.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Edge Data Center Firm EdgeConneX Expands into Europe

    EdgeConneX, a young data center service provider that rolled out more than 20 so-called edge data centers around the US over the last two years, has started an expansion push into Europe, announcing the launch of a data center in Amsterdam.

    by Yevgeniy Sverdlik on January 19, 2016

    The company, which has the likes of Cox Communications and Comcast as its investors and customers, has been launching sites in second-tier US markets that are removed from major internet hubs, such as New York, Northern Virginia, or Silicon Valley. It provides data center capacity for online video companies and cloud service providers to cache data locally for serving customers in those markets, rather than paying a lot of money to backhaul the content from the distant hubs.

    By attracting both online content providers and local internet service providers that deliver that content to local users to its data centers, EdgeConneX expands the “edge” of the Internet. Other players, such as vXchnge, are targeting a similar opportunity, although not at the speed and scale EdgeConneX is.

    Amsterdam is not an edge data center market. It is one of the most important interconnection hubs in Europe and in the world, but Amsterdam is only the first step in the company’s European expansion. Next on the slate are Ireland, Italy, France, Austria, Germany, and the UK, the company said.

    “Our Amsterdam facility will be our first edge data Ccenter in Europe and we look to replicate our US model internationally, supporting a highly distributed data center architecture at the edge of the internet,” Clint Heiden, chief commercial officer at EdgeConneX, said in a statement. “We are excited to see the adoption of our strategy by leading European broadband and internet providers. Our Amsterdam edge data center is a collaborative ecosystem effort and is the first step to bringing our business model benefits to all of Europe.

    After about one and a half years of breakneck expansion in the US, EdgeConneX has slowed its data center rollout. Company representatives told us in February 2015 that they expected to have north of 30 data centers by the end of the year – up from 20, most of which came online in 2014.

    EdgeConneX now has 23 data centers in the US, according to Tuesday’s announcement.

    Read more: How Edge Data Centers are Changing the Internet’s Geography

    Read more: vXchnge Buys Eight Sungard Facilities in Edge Data Center Markets

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