22-01-2016, 11:44 #1
[EN] IBM launches cloud video unit
IBM estimates the demand in cloud-based video services at $105 billion in 2016.
Recent IBM acquisitions that make up its new Cloud Video Services Unit
Mike Snider | USA TODAY | January 21, 2016
IBM's latest acquisition, live video provider Ustream, is also part of a new Big Blue enterprise: the cloud video services unit.
Ustream, in operation since 2007, delivers live and on-demand video for customers such as The Discovery Channel, Facebook, NASA, Nike and Samsung. The San Francisco-based Ustream and other recent IBM acquisitions including cloud-video company Clearleap will make up the new cloud video unit.
Shares in IBM ended up 0.8%, outperforming a nearly flat close for the Nasdaq Composite.
IBM estimates the demand in cloud-based video services at $105 billion in 2016. The new cloud video services unit will provide improved analysis and access to its business clients' growing databases of video. Video "requires accelerated performance and powerful analytics that allows clients to extract meaningful insights,” said IBM Cloud Senior Vice President Robert LeBlanc in a statement.
IBM, which reported its 15th straight quarterly revenue drop on Monday, is in the midst of a strategic turnaround designed to wean it from legacy, slow-growing server, microprocessor and software businesses. CEO Virginia Rometty has said it wants to increase sales from new strategic imperatives — cloud, analytics, mobile, social and security — to more than 40% of total sales by 2018, up from 35% last year.
Investors are skeptical the turn will occur fast enough. While cloud revenue surged 43% last year, IBM shares were hit hard after software unit revenue tumbled and its outlook fell short of Wall Street expectations.
The new cloud video unit will be led by Braxton Jarratt, the former CEO of Clearleap, which IBM acquired last month. In addition to Ustream and Clearleap, also folded into the unit are IBM R&D assets that include more than 1,000 patents in the cloud video space and two other acquisitions: storage company Cleversafe, acquired in October, and cloud data transfer company Aspera, acquired in 2013.
Fortune magazine reported Wednesday that IBM might buy UStream for about $130 million in the deal. Financial terms of the acquisitions were not disclosed.
BM aims to offer solutions to help corporations and companies make better use of their growing video data stockpiles. Storing video isn't the problem, but much of video today is "dark data," that is unstructured and unable to be managed effectively, Rometty said recently during a keynote delivered at the Consumer Electronics Show in Las Vegas. IBM's goal is to make video data as searchable and manageable as other data, she said.
“Through this latest acquisition and the creation of a new cloud business unit, IBM will provide an end-to-end suite of digital video solutions for the first time under one roof,” Jarrat said in a statement.
22-01-2016, 11:48 #2
IBM Bets on Video Streaming With $130 Million Ustream Buy
Based in San Francisco, Ustream has about 300 employees.
Jan. 21, 2016
In a bid to expand its portfolio of cloud-based computing services, International Business Machines Corp. has acquired Ustream Inc., a seller of video streaming services, in a deal valued at $130 million.
Ustream adds to IBM’s growing portfolio of video services and gives the company a stronger position in a market that could be worth $105 billion by 2019 as businesses increasingly use video as way of reaching customers, according to Steve Canepa, the general manager of telecommunications media and entertainment at IBM.
“Video is finding its way into the core of how you provide value to customers,” he said.
IBM is looking to bolster its portfolio of “cloud” computing services delivered over the Internet as revenues decline in its traditional hardware, software and services businesses. In 2013, the company paid $2 billion for SoftLayer Technologies Inc., another provider of cloud computing services.
The deal will help IBM compete with Amazon.com Inc., which last year acquired a video streaming company of its own, Elemental Technologies Inc.
IBM will combine the Ustream assets into a new video services business unit, led by Braxton Jarratt, formerly the CEO of Clearleap Inc., another video company that IBM acquired in December.
22-01-2016, 11:54 #3
PR: IBM Acquires Ustream to Propel Cloud-Based Video Services Across IndustriesARMONK, N.Y. - 21 Jan 2016: IBM today announced it has acquired Ustream, Inc., a provider of cloud-based live video streaming services. The move will extend the IBM Cloud platform to help enterprise clients unlock the value of video, a rapidly-evolving digital media and data asset. Financial terms were not disclosed.
Ustream provides cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts. The company streams live and on-demand video to about 80 million viewers per month for customers such as NASA, Samsung, Facebook, Nike and The Discovery Channel.
Ustream joins the newly-formed IBM Cloud Video Services unit that combines assets from IBM's R&D labs and strategic acquisitions. IBM will deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries.
The unit will be led by General Manager, Braxton Jarratt, and will target the $105 billion opportunity in cloud-based video services and software, according to IBM estimates.
“Video has become a first-class data type in business that requires accelerated performance and powerful analytics that allows clients to extract meaningful insights,” said Robert LeBlanc, Senior Vice President, IBM Cloud. “Aligning our expansive video and cloud innovations into an integrated unit will create opportunities for clients to take advantage of this medium in the most strategic way possible."
Video has become a primary method for engaging with customers and employees through a wide range of media assets, including webcasts, conference keynotes, training & education webinars, customer care, how-to videos, and more.
As a result, clients across industries require a secure, scalable, and open cloud-based solution to manage video services. This is especially significant given researchers estimate that 80% of the world’s data is unstructured and dark to computer systems that cannot effectively manage or exploit it. Video makes up a significant part of that data.
New IBM Cloud Video Services Unit Delivers the World’s Most Comprehensive Video Offerings
IBM Cloud is assembling transformational capabilities into the new Cloud Video Services unit to help clients across a wide range of industries integrate video into a strategic source of data. This includes media & entertainment, retail, education and government services.
The unit combines assets from Ustream, as well as the recent acquisition of Clearleap. It will also create solutions that integrate technologies from other IBM investments, including Aspera and Cleversafe, as well as IBM R&D innovations. IBM has been a long-time developer of video and digital media technologies and has been awarded more than 1,000 patents in areas such as visual analytics and indexing and searching large collections of videos and digital images. IBM has also received four Emmy Awards for video related innovations.
By combining these innovations, IBM is creating a leading Cloud platform that enables clients to easily ingest, store and manage live and on-demand video, enhance them through analytics, apply rights management and language capabilities, and distribute them consistently across the globe.
Ustream's Live Video Streaming Services
At the heart of the Ustream portfolio is the open Ustream Development Platform which enables clients to create custom video apps to run video on any device and embed video into any application, securely and reliably. Clients can use the company’s real-time social sentiment analytics to gauge audience reactions to the live streaming content. IBM will integrate Ustream's development platform into Bluemix to allow clients to provide distinct video services to developers.
In addition, the Ustream portfolio comprises several video solutions, including Ustream Demand, which enables marketers to collect and automate leads into marketing workflows and manage live and on-demand videos from a single dashboard; Ustream Align, which enables secure internal employee communications; and Ustream Pro Broadcasting which offers live video streaming at scale.
“Video is the most powerful and emotional medium,” said Brad Hunstable, CEO, Ustream. “Increasingly it is becoming the favored form of communication, not just for entertainment, but also for business. We’ve built a video platform that is easy-to-use, yet incredibly scalable, secure and powerful and it is these qualities that made us an ideal addition to IBM’s portfolio.”
“Through this latest acquisition and the creation of a new cloud business unit, IBM will provide an end-to-end suite of digital video solutions for the first time under one roof,” said Jarratt. “As a result, clients will be able to take advantage of every stage of the video life cycle through advances in customization, digital access, visual analytics and more, all to enable the consistent delivery of video content globally.”
Ustream is headquartered in San Francisco, with a development office in Budapest, Hungary, and data centers in San Jose, Calif.; Amsterdam; and Tokyo.
22-01-2016, 12:04 #4
IBM's Ustream Acquisition Lays Groundwork For Major Enterprise Video-Delivery Play Fo
Last month, IBM purchased Clearleap, which owned another video platform optimized for massive scalability and used by leading media and entertainment companies -- including HBO, Verizon and the NFL.
January 21, 2016
IBM took another deep stride toward positioning its cloud as a go-to platform for delivering video services Thursday with the acquisition of Ustream, which will join a new unit focused on enterprise video services.
Ustream, based in San Francisco, offers a platform used by many name-brand customers to deliver both live and on-demand video, including Facebook, NASA and Samsung.
The IBM Cloud Video Services unit will merge homegrown technology with products from Ustream and a few other recent acquisitions: Clearleap, Asperta and Cleversafe.
Last month, IBM purchased Duluth, Ga.-based Clearleap, which owned another video platform optimized for massive scalability and used by leading media and entertainment companies -- including HBO, Verizon and the NFL.
Clearleap's former CEO, Braxton Jarratt, will lead the new cloud video unit as general manager, IBM said.
IBM plans on leveraging the Cleversafe and Aspera acquisitions to help video-enabled clients store, index and retrieve video content through the cloud.
Aspera develops a technology to speed large data transfers over broadband networks. And Cleversafe delivers object storage.
"IBM will deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries," IBM's news release states. "The move will extend the IBM Cloud platform to help enterprise clients unlock the value of video, a rapidly-evolving digital media and data asset."
IBM sees video becoming a major enterprise play, which means a channel opportunity.
Products to come out of the new unit will help customers looking to offer webcasts, training webinars, how-to videos and the like, IBM said.