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  1. #1
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    [EN] Storage - Hitachi explains why that once hot market is melting down

    Julie Bort
    22.01.2016

    Earlier this week, storage giant Hitachi Data Systems made a big move in the flash-storage market by introducing new system that uses 100% flash technology.

    This is another nail in the coffin for the young companies that pioneered the use of flash in the enterprise, like Violin Memory, Nimble Storage, and Pure Storage.

    A few years ago, they were one of the darlings of the enterprise-tech world, raising huge amounts of money or being acquired for hefty sums.

    Flash is the same storage tech used by smartphones, thumb drives, and tablets. And because it's faster than older storage technologies, it has taken the enterprise-data-center market by storm.

    That should have been good news for the pioneers. But as the popularity of their technology has skyrocketed, big players like HP, EMC, Hitachi, and, most recently, NetApp have swooped in.

    Today many flash-storage vendors are hurting, as are the big players:

    • Violin Memory's stock is nearly worthless, trading below $0.80, as its investors try to sell itself
    • Nimble Storage's stock has crashed from well above $40 a year ago, to about $6.50 cents.
    • Pure Storage, whose IPO flopped in October is still trading below its initial $17 IPO price, at under $14.
    • Storage giant NetApp, which finally entered the all-flash-storage market in December by acquiring a startup called SolidFire for $870 million in cash, has seen its stock price tank 46% in the last year, to under $22.
    • And the big storage kahuna, EMC, is on its way out completely, trying to sell itself to Dell.


    We talked to Miki Sandorfi, vice president of the unit responsible for Hitachi's storage division, about what's going on with the market.

    The market is 'contracting'

    Sandorfi told us that with new technologies like flash storage, the market will go through "explosions and contractions," and, "we’re in that contracting phase now."

    It's not just that the giants have swooped in to compete, although that's part of it. (Undercutting prices is something that Hewlett Packard Enterprise, with its 3Par Systems, is doing particularly well, multiple people have told us.)

    But Sandorfi says enterprises have drastically changed how they buy storage.

    Instead of buying big, expensive systems from dedicated storage vendors, they are using a combination of cloud services (like Amazon's S3) and new "converged" systems. Those are systems that blend together computers, storage, networking, and certain types of management software.

    Vendors that can do it all are the big reason why Dell (who makes servers) is buying EMC, Sandorfi says.

    It's also why server maker Cisco likely needs its own flash-storage tech (and is likely working on getting it, sources tell us).

    Life after storage

    Sandorfi believes that even this "converged" trend will be somewhat short-lived because companies are turning more heavily to cloud services and buying less equipment for their own data centers. As we previously reported, there's even a movement where big companies unplug all their data centers and just use cloud services like Amazon.

    The next really big market for storage vendors is big-data analysis software, he says.

    Not just the software that stores vast amounts of data, but that can analyze it to offer business insights in real time and from all kinds of devices, not just computers.

    "The view of the world we have is that life moves on," explains Sandorfi. "We started with storage, then with systems, and now we're moving into software."

    That's why Hitachi bought big-data-analytics startup Pentaho about a year ago, he says.

    Hitachi wants to offer software that can do big-data analytics on top of data stored anywhere, and "I don’t care" if it's in the Amazon's cloud, on Hitachi's own storage systems, or on systems from others, he says.
    http://www.businessinsider.de/storag...lt-down-2016-1
    Última edição por 5ms; 24-01-2016 às 09:01.

  2. #2
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    PR: New Hitachi AFA Provides Industry's Best Density, Performance and Efficiency

    Hitachi Delivers On Its Vision Of Flash For All Applications With Hitachi Flash Storage

    SANTA CLARA, CA – January 19, 2016 — The emerging wave of next generation applications require that data centers be incredibly responsive, agile, accessible and automated. The only way to keep up with business needs is to adopt a software-defined approach to infrastructure accelerated by flash technology. In order to help its customers reach that goal, Hitachi Data Systems (HDS) today announced the newest addition to its flash portfolio, the Hitachi Flash Storage (HFS) A series family of all-flash arrays.

    The Hitachi Flash Storage A series packs a powerful punch with industry-leading total cost of ownership (TCO), unmatched capacity density, dependable performance and efficient power in a small footprint. The simplified appliance package is easy to deploy and includes data optimization technologies, making it ideal for quickly boosting performance in multiple environments for fast business insights and services delivery. System performance can be efficiently shared between multiple applications through quality of service (QoS) software. HFS A is the ideal platform for customers who want unprecedented performance and TCO in all-flash arrays

    Advanced Data Efficiency Services
    Hitachi Flash Storage A series systems include a full suite of user-selectable data services that enable the right levels of capacity efficiency, data protection and predictable performance for a variety of workloads. Advanced features and selectable data services include inline data deduplication and compression, thin provisioning, snapshots, replication and data encryption. Customers now have the power to choose between turning on or off the inline data deduplication or compression based on application requirements for the right mix between performance and efficiency.

    Customers can realize an average of 5:1 more effective capacity and optimize data reduction rates with performance through optional deduplication tuning. They can also save even more space by allocating capacity on demand with thin provisioning technology.

    HFS A Solution at Glance
    Available in three models, HFS A series includes a pair of high-performance controllers and up to 60 SSDs in a single 2U-high tray. With up to 384TB of effective capacity and 1 million IOPS, customers can easily and quickly consolidate multiple applications to reduce data center footprint while alleviating management headaches. The HFS A series is ideal for customers seeking optimized solutions for a particular set of use cases like virtual desktop, virtual server real-time analytics and database environments.

    Hitachi Flash Storage A series arrays also provide data protection in a number of ways. Customers can protect data with copy-on-write snapshots per logical volume and full clones of logical volumes can also be created and copied for redundancy.

    Finally, QoS controls can be set for maximum IOPS and bandwidth consumption per logical volume to enable consistent application performance.

    Integrated Flash Solutions for Every Use Case
    Hitachi Flash Storage A series is Hitachi's latest entry in its flash portfolio, which delivers flash solutions for multiple use case. The Hitachi Flash Storage A series joins the recently announced all-flash Hitachi Virtual Storage Platform (VSP) F series and enhanced models of the hybrid Hitachi VSP G series in the Hitachi flash storage portfolio, enabling Hitachi to provide the right solution for the widest variety of customer applications.

    A flash technology leader, Hitachi has invested heavily in next-generation flash research and development for over 15 years and has delivered industry innovation worldwide through more than 350 flash-related patents, more than any other vendor in the industry. These patents make our offer unique, helping to deliver the highest efficiency, reliability, capabilities and quality in the flash market. As one of the leading suppliers of enterprise flash in the industry, Hitachi has been meeting customer demand for flash technology since 2008, having shipped more than 250PB of total flash capacity and supporting the world's largest all-flash deployments for critical business applications.

    Supporting Quotes:
    "Hitachi has delivered a full portfolio of optimized flash solutions bound together by a software-defined approach to storage infrastructure. This gives customers the ability to optimize solutions for a particular set of use cases while getting the power and efficiencies of common management, workflows and policies across their infrastructure," said Miklos Sandorfi, vice president, Infrastructure Platforms, Solutions and Cloud, Hitachi Data Systems.

    "In this fast-paced marketplace, businesses can't afford disruption or loss of any competitive advantage. So, they turn to Hitachi, an industry leader with proven IT innovations. Now, customers have one more reason to consider Hitachi Data Systems: Hitachi Flash Storage," said Gérard Lüchinger, chief technology officer, UMB AG.

    "Time and time again, Hitachi is proven to be an innovator of high-quality, high-value solutions. As a longtime partner, I can tell you that both the company and its portfolio of solutions and services are exceptional. It's a great time to be an HDS partner and customer," said Miriam Murphy, senior vice president, North Region, EMEA, Avnet Technology Solutions.

    "Customers looking to solve for the growing pressure points around cost, operational performance, and response times will be amazed by Hitachi Flash Storage. Unequivocally, it delivers the most effective cost per gigabyte with the highest efficiency, fast response times and high performance,," said Mark Poon, managing director, ICON Business Systems Ltd.

    "With best-in-class density, capacity, and efficiency as well as selectable data deduplication and compression, thin provisioning and quality-of-service controls, the new Hitachi Flash Storage solutions will change the face of flash storage for many organizations. This is a game changer," said Christine Zagielski, senior vice president, Sales & Marketing, Lumenate.
    https://www.hds.com/corporate/press-.../gl160119.html

  3. #3
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    Everyone is talking about Cisco buying NetApp but ...

    ... Cisco has other plans up its sleeve

    Julie Bort
    Jan. 17, 2016

    There's an implosion going on in the $36 billion enterprise storage market, which was the darling of the tech world just two years ago.

    One of the hardest hit is NetApp, its stock now trading at its lowest point in about five years — the stock is about $22, a mere $6.9 billion market cap. It's lost almost half its value in the last year, and almost two-thirds of its value since 2011.

    Now everyone is buzzing that Cisco might buck up and buy its partner NetApp, which is the No. 5 storage vendor.

    We've heard this Cisco-buying-NetApp scuttlebutt from multiple people in the last week.

    People have been talking about it ever since Dell announced its plans to buy EMC last October. (And every few years, there's a new Cisco-buying-NetApp rumor.)

    But we understand from people close to the company that such a deal isn't going to happen. Not now, not ever.

    Cisco is aware of the all the talk and is being asked all the time, we hear from somebody close to the company. But the truth is Cisco's "focus is on emerging technologies in storage," and that the company is "looking forward instead of backward."

    For the record, Cisco spokesperson Nigel Glennie declined comment, telling us, "We don't comment on rumors and speculation." (We've reached out to NetApp as well and will update when we hear back.)


    Why this rumor won't stop

    With a $6.9 billion market cap today, NetApp isn't terribly expensive for Cisco. (The joke in the industry, another person told us, was that Cisco just needs to wait another 3 months and NetApp would be even cheaper.)

    NetApp is cheap because it "missed" the biggest opportunity in its industry, the shift to flash storage, another source told us. The company just finally bought a flash startup, SolidFire, in December.

    But this is years after its competitors were snapping up flash vendors. NetApp paid dearly for it, too, spending $870 million in cash on SolidFire. If Cisco bought NetApp it would gain SolidFire, as well as all of NetApp's enterprise storage customers.

    Plus, Cisco needs storage technology.

    The struggles in the storage industry come from a movement called "converged" and "hyperconverged" computing. That means that companies are buying their computers, networking, and storage all together as a bundle, Miki Sandorfi, a vice president at major storage player Hitachi Data Systems tells us.

    Storage vendors who are just selling storage are struggling ... from EMC to NetApp, Sandorfi says.

    Meanwhile, some of the hot newer storage companies are also hurting. Pure Storage had a less-than-spectacular IPO, Nimble Storage is trading below $7 (from a year-ago high of $52), and Violin Memory's stock is now nearly worthless.

    Cisco was one of the leaders of the "converged" computing market, with its UCS computers/networking/storage boxes. It originally partnered with EMC for the storage part, but those companies don't like each other now. Cisco is now partnering with everybody, including NetApp, IBM, Pure Storage.

    But to really compete with HP and EMC/Dell, Cisco needs its own storage tech.

    Cisco actually tried to build its own storage offering and that was a disaster. It bought a startup called Whiptail for $450 million in 2013, and after a couple of years the product still didn't work. One of new Cisco CEO Chuck Robbins' first acts was to kill the product and lay off the team.


    Cisco is likely up to something in storage

    While an acquisition may seem obvious for Cisco, others are telling us that Cisco may be looking at an internal team to build an original product.

    We're hearing that this new team may even involve the legendary triumvirate of engineers at Cisco known as "the heart, soul, and brains" of the company: Mario Mazzola, Prem Jain, and Luca Cafiero.

    That team is currently running Cisco's all-important Insieme unit, which makes Cisco's flagship Nexus 9000 router and the software that allows Cisco to compete in the "software defined networking" market that threatens to upend its hold on the network equipment market.

    Cisco has previously leaned on these engineers for its famous "spin-in" model. That's where Cisco bankrolls a startup staffed mostly with its own engineers. It then buys that startup for millions of dollars once it successfully builds a product.

    Robbins has already gone on record saying he's not a fan of that funding model, but he wants to create teams internally that develop new products and are similarly rewarded if they succeed.

    Meanwhile, the storage industry has already moved on to the new thing beyond flash.

    Intel and Micron have created a breakthrough new kind of storage chip that is ideal for big-data, in-memory kinds of uses, known as XPoint, which they say is 1,000 times faster than flash and 1,000 more durable.

    If Cisco is really focused on emerging storage technologies, we can see why NetApp would not be its first choice.
    http://www.businessinsider.com/were-...-rumors-2016-1

  4. #4
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    Software-Defined Storage: A Pervasive Approach to IT Transformation

    [trecho]
    Ashish Nadkarni Laura DuBois
    November 2015

    IDC OPINION

    ...

    The IT infrastructure that supports such next-generation 3rd Platform applications must be agile, resilient, scalable on demand, and manageable in a capex-friendly fashion. In other words, this infrastructure needs to be:

    Service based: Support software-centric control, orchestration, and automation of homogenized datacenter resources

    Autonomous: Operate independent of any hardware-specific features and be programmatically extensible to the application tier

    As a core component of this software-defined infrastructure, the storage tier — which serves a crucial role of handling data persistence — has to be in lockstep with these design goals. Current-generation storage systems — which are based on controller storage software that is tightly coupled to custom hardware design — can be complex to manage and difficult to scale economically, which makes them not well suited as building blocks for 3rd Platform infrastructure. Software-defined storage (SDS) solutions, on the other hand, present a dramatic shift toward controller storage software that is
    decoupled from underlying hardware, runs on industry-standard (COTS) hardware, and delivers a complete set of storage services at "cloud scale." SDS solutions support various data organizational approaches such as file, block, and object as well as resource orchestration and delivery models such as software-only and hyperconverged appliances.

    Artigo completo PDF (9p): https://www.emc.com/collateral/analy...d-platform.pdf
    Última edição por 5ms; 25-01-2016 às 09:49.

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