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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Cool [EN] A third of Netflix watchers in the US don’t pay for Netflix

    Adam Epstein
    March 14, 2016

    Be honest, do you pay for your own Netflix subscription, or mooch off someone else’s?

    A survey conducted by research firm Survata for Quartz found that 31% of Americans who have access to a Netflix subscription do not actually pay for it. Young people are, unsurprisingly, the biggest offenders: 69% of people aged 13 to 17 mooch off someone else’s account, and 50% of 18- to 24-year-olds are moochers.

    Survata surveyed 2,255 people in the US in January asking whether they paid for a Netflix subscription or “mooched” by using the account of a family member or friend. Netflix subscriptions allow for one other person to use the same password and login for $8 a month; for $12 up to four people can stream on one account simultaneously.

    Sixty-nine percent of those surveyed said they pay for a Netflix account, 26% said they used a family member’s, and 5% said they used the account of a friend.

    Survata also found that 37% of males mooch, while only 27% of females mooch.

    Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.

    A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.

    HBO CEO Richard Plepler is similarly unconcerned about HBO Go moochers. He said last year that password sharing has no impact on HBO’s business apart from being a “terrific marketing vehicle.”

    What Hastings and Plepler are likely more worried about is the thriving online black market for streaming accounts, where stolen login credentials are sold at a discount. (Here’s how to tell if and when someone used your Netflix account without you knowing.)

    There isn’t yet a clear etiquette for sharing passwords. Sharing within households is fine, and is, in fact, encouraged—Netflix offers a premium family plan that allows streaming on up to four screens at once. Sharing with your best friend or a partner is usually okay too. But what about your uncle? Your mother-in-law? Your buddy’s buddy who really just wants to watch Daredevil and swears he won’t use it again after that?

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Survata: Netflix Tracker

    Austin Moorhead
    February 29, 2016

    Which Netflix shows are the most watched? Per their latest letter to investors, Netflix doesn’t plan to tell us.

    “We don’t release title‐level ratings as our business model is not dependent on advertising or affiliate fees.”

    Which is a shame for us, but logical for Netflix. If the TV networks had a clear picture of viewership, they would be more effective at negotiating licensing deals. If investors could track which big budget Netflix Originals are flops, it could negatively impact the company’s share price. It makes sense for Netflix to hoard this data, and only release the good news.

    Well, that’s boring. So we’re tracking monthly viewership of Netflix TV shows. Every month we’ll ask two thousand Netflix subscribers1 which shows they’ve watched in the past 30 days and which Netflix Originals they’re most excited about watching in the future. We’ll see which new shows are hits or flops, and which returning shows build momentum or start to decline.

    The chart below displays the top 20 most-watched shows2. See full survey results in a live dashboard.

    Notes on methodology
    How do you ask consumers which TV shows they’ve watched on Netflix? It’s deceptively challenging. If we ask the question as free response we rely on unaided recall and introduce typing fatigue bias. Offering a pick list of hundreds of Netflix shows is equally impractical. The list won’t fit on one page (especially on mobile), and we’ve noticed that consumer attention tends to wane beyond eight multiple choice answer options.

    We ultimately used both approaches. We started with an open-ended survey asking 668 Netflix subscribers which shows they’ve watched in the past 30 days. After cleaning the data, we had a list of 51 shows licensed by Netflix mentioned by at least four respondents. We then checked this against the “Popular Shows” section on Netflix to make sure we weren’t missing any of those (we weren’t). For the Netflix Originals, we started with Wikipedia, checked again (which totally counts as work) and supplemented with Google searches. We ended up with 24 Netflix Originals in January.

    We created our survey using a question format that displays a random list of eight shows to each respondent. Respondents simply check a box next to each show they have seen in the past 30 days. This approach eliminates the biases mentioned above, but reduces the effective sample size for each show. While we survey 2,255 total respondents, each Netflix Original was shown to approximately 751 respondents (2,255 total respondents * (8 randomly selected shows / 24 total shows in list) = 751, which has a 3.6% margin of error). Each licensed show was shown to approximately 353 respondents (2,255 total respondents * (8 randomly selected shows / 51 total shows) = 353, which has a 5.2% margin of error). Due to the smaller effective sample size for each show, the data will be a little noisy from month to month, especially for licensed shows. But that’s fine. We’re interested in the general trends over time.

    If you’re in the media business and want more precise data or different questions, create your own survey, or join Survata Pro and we’ll do the heavy lifting for you.

    1: We count a subscriber as anyone who has access to Netflix’s streaming service, even if they don’t pay. For January, 69% of our respondents said they pay for the subscription, and 31% use a friend or family member’s subscription.
    2: Survey conducted on January 12th, 2016.

    "69% of people aged 13 to 17 mooch off someone else’s account, and 50% of 18- to 24-year-olds are moochers."

    Última edição por 5ms; 15-03-2016 às 09:46.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Talking Half of Netflix watchers in the US don’t pay for Netflix

    Última edição por 5ms; 15-03-2016 às 10:51.

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