Tópico: [EM] Oracle lança Cloud@Customer
19-09-2016, 18:09 #1
[EM] Oracle lança Cloud@Customer
Oracle’s Ellison Aims at Amazon With Fresh Cloud Services
September 19, 2016
Oracle Corp. unveiled new services that help customers take advantage of cloud computing, putting it more directly in competition with Amazon.com Inc.
The company announced Cloud@Customer, which puts the same hardware and software Oracle uses in its data centers in the customers’ own facilities, Executive Chairman Larry Ellison said Sunday during a presentation at Oracle OpenWorld in San Francisco. Customers who get the gear in-house won’t need to buy the technology; instead, they can subscribe to the service on a monthly basis, just like they would if they were buying from a distant cloud-computing site. He also announced what he said were more powerful products at a lower cost than those from Amazon, the leading public cloud provider and Oracle’s No. 1 competitor in infrastructure.
“Amazon’s lead is over,” Ellison said. “Amazon’s going to have serious competition.”
Oracle is stepping up efforts in cloud-based technology, rolling out new products and making acquisitions to woo businesses that prefer to buy computing, networking and storage capabilities via networks from large providers. Amazon, which helped pioneer the market known as the public cloud, has grabbed the attention of startups and corporations around the world, an effort that’s also put it in competition with Microsoft Corp. and Google.
"Oracle is going to be a major player in the cloud -- the size of its existing customer base gives it a great opportunity," Al Hilwa, an analyst at IDC, said in an e-mail. "In terms of market leadership, I think we will have to watch how fast Oracle can crank growth and specifically investment in infrastructure to really get ahead of the competition."
Behind the Firewall
The new Cloud@Customer program will be managed by Oracle. The service will act as an alternative to moving everything to the cloud right away or keeping everything in-house, Ellison said.
"We’ll put that part of the Oracle cloud behind your firewall, where it’s more protected and adheres to certain statutory requirements," he said. "The Cloud@Customer machines are identical."
During Ellison’s presentation, which stretched for more than an hour, he unveiled several new services that touched on areas including databases and programming methods. It even included a demonstration for a new ChatBot platform that integrates with Facebook Inc.’s Messenger application. Still, cloud was a key focus -- including details about its fresh approach to infrastructure that’s built for speed and availability, Ellison said.
"Oracle has established a thoughtful foundation," Chad Eschinger, an analyst at Gartner, said in an e-mail. "We need to keep in mind that it’s years behind but able to leverage new technology and years of lessons learned enabling it to ramp much more quickly."
Redwood City, California-based Oracle said earlier Sunday that it was acquiring startup Palerra, helping enhance security and identity capabilities for cloud applications. Terms of the deal weren’t disclosed.
“Palerra offers a unique combination of visibility into cloud usage, data security, user behavior analytics, and security configuration, with automated incident responses," the company said on its website. "Customers can respond to cloud security incidents in real-time, protecting sensitive company data and workloads across all of the leading cloud services."
At the presentation, Ellison talked up the importance of artificial intelligence, including machine learning, as Oracle introduces tools that use the technology. He said his customers benefit from the massive database built up over the years, comparing it with Facebook’s trove of user information.
Oracle also unveiled its strategy for key cloud offerings -- including finance and human resources -- that blend third-party data with real-time analytics and behavioral inputs to create software that adapts and learns. The result is applications that automatically offer individualized recommended actions, Oracle said.
19-09-2016, 18:28 #2
Oracle takes aim at AWS with cheap, fast public and hybrid cloud
19 Sep 2016
Larry Ellison kicked off Oracle's OpenWorld event in San Francisco on Sunday with news of a second-generation infrastructure-as-a-service offering.
The IT giant's supremo claimed the IaaS out-performs Amazon Web Services (AWS), undercuts it on price and will also be sold as on-premises kit tied to a subscription.
Ellison told the assembled faithful that Oracle plans a global network of data centres built in highly-redundant clusters that are highly resistant to outages. The former CEO said the Big Red cloud will, at least in one instance type, offer more cores, RAM, storage and IOPs than Amazon Web Services at a 20 per cent discount. Ellison then declared Amazon's lead in the public cloud has ended.
In another announcement, Ellison said the very same hardware and software Oracle uses in its own cloud will be offered for on-premises use under subscription models. Those bundles, which he did not describe in detail, are promised to be “identical” and "101 per cent compatible” with Oracle's cloud.
The motivation for this offering is that Ellison believes it will take many years before a majority of workloads run in public cloud. In the interim, which he expects to last a decade, he shares the belief of rivals VMware and Microsoft that businesses will want public and private clouds that behave identically and when on-premises run on pre-configured hardware.
Ellison singled out AWS as Oracle's biggest cloud competitor and Workday as its foe in applications, ERP and software-as-a-service (SaaS). Salesforce.com earned a few mentions as Oracle's main contender in CRM, but Ellison was very critical of Workday's ambition to build apps and a platform from scratch. Oracle's deep asset pool, he argued, means it can get on with things that matter to users while Workday is busy re-inventing plumbing.
Oracle plans SaaSy suites to compete with Workday on application functionality, with its cloud scale story also hoped to fend off its rising rival.
Other announcements Ellison made during his keynote include:
- The Exadata Express Cloud Service, a full version of Oracle's database in the cloud at US$175 a month and live now;
- A three-clicks cloud migration service for on-premises apps. Click one moves the database, click two brings WebLogic to the Oracle cloud and the third click adds high availability;
- General availability of Oracle's in-cloud Docker implementation, complete with containerised editions of major Oracle infrastructure applications and a container registry;
- New visualisation tools called “Oracle Analytics Cloud Suite” that Ellison said produces prettier results than than Tableau and can handle lots more data;
- A “Big Data Discovery Cloud” that allows non-experts to derive insights from Hadoop without needing to learn the big data tool's workings;
- The acquisition of cloud access security broker Palerra to improve Oracle's multi-cloud security offering.
Want a raise? Talk to the chatbot
The keynote was also slightly awkward at times. Ellison was peeved by mis-timed slide changes and then, during a demo of a new chatbot development tool, complained about his current role as CTO and Chair. As the image below shows, that demo saw Ellison order new business cards only to be told his title had changed. He said he only needed to order 500 cards as he hardly gets to meet people any more, complained about his salary and said the Board had made its decisions and he would abide by them.
Watching online, as The Register did, it was hard to know if Ellison was joking, teasing or venting. Or maybe all three.
Clearly the Oracle Board isn't entirely disenchanted with the company's founder: he gets another keynote later in the week and Ellison promised it would be all about the new 12C database.
Oracle's not revealed details of most of the new stuff Ellison mentioned. We'll have more coverage of Big Red's plans as the OpenWorld week unfolds.
19-09-2016, 19:18 #3
Idéia genial Possivelmente inspirada em "aluguel de mainframe" com pitadas de "Azure Stack", deve agradar CFOs, CIOs, e toda a cachorrada de TI de grandes empresas. Se cuida Microsoft
20-09-2016, 00:16 #4
7.5 cents per instance hour per core...
Deepak Patil, a vice president of product development at Oracle, said in an interview that the company was able to compete with Amazon on price and performance for three reasons: The different way that it architects its infrastructure, its access to the latest and greatest hardware and the fact that its cloud platform is built on top of Oracle-made hardware.
Oracle vice president of software development Mark Cavage said that the company plans to charge a flat 7.5 cents per instance hour per core across all of its compute offerings. In addition to its bare-metal options, the company will also offer four- and eight-core virtual machines at launch. By the end of the year, Oracle will also make one- and two-core VMs available.
The new infrastructure offerings will be available from Oracle's western U.S. cloud region, which is based in Phoenix. The capabilities have been in closed beta since this spring, and will be made generally available on October 13.
By the end of this year, Oracle plans to have a second-generation region live in the eastern U.S., and expects to expand to England and Germany by the close of its fiscal year in June 2017.
IDC program director Al Hilwa wrote in an email that he had little doubt Oracle would be a major force in the cloud, and is building momentum.
"In terms of market leadership, I think Oracle will have to produce much faster growth rates to really get ahead of Amazon or even Microsoft in IaaS, and analysts will be watching its spend on data-centers to track this," he said.