29-09-2016, 20:15 #1
Google brings Cloud Platform to Sao Paulo
Última edição por 5ms; 29-09-2016 às 20:30.
29-09-2016, 20:25 #2
Google brings Cloud Platform to Sao Paulo
Google Cloud Platform sets a course for new horizons
Thursday, September 29, 2016
Posted by Brian Stevens, Vice President, Google Cloud
As we officially move into the Google Cloud era, Google Cloud Platform (GCP) continues to bring new capabilities to more regions, environments, applications and users than ever before. Our goal remains the same: we want to build the most open cloud for all businesses and make it easy for them to build and run great software.
Today, we’re announcing new products and services to deliver significant value to our customers. We’re also sharing updates to our infrastructure to improve our ability to not only power Google’s own billion-user products, such as Gmail and Android, but also to power businesses around the world.
Delivering Google Cloud Regions for all
We’ve recently joined the ranks of Google’s billion-user products. Google Cloud Platform now serves over one billion end-users through its customers’ products and services. To meet this growing demand, we’ve reached an exciting turning point in our geographic expansion efforts. Today, we announced the locations of eight new Google Cloud Regions — Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt — and there are more regions to be announced next year. By expanding to new regions, we deliver higher performance to customers. In fact, our recent expansion in Oregon resulted in up to 80% improvement in latency for customers. We look forward to welcoming customers to our new Cloud Regions as they become publicly available throughout 2017.
Embracing the multi-cloud world
Not only do applications running on GCP benefit from state-of-the-art infrastructure, but they also run on the latest and greatest compute platforms. Kubernetes, the open source container management system that we developed and open-sourced, reached version 1.4 earlier this week, and we’re actively updating Google Container Engine (GKE) to this new version. GKE customers will be the first to benefit from the latest Kubernetes features, including the ability to monitor cluster add-ons, one-click cluster spin-up, improved security, integration with Cluster Federation and support for the new Google Container-VM image (GCI). Kubernetes 1.4 improves Cluster Federation to support straightforward deployment across multiple clusters and multiple clouds. In our support of this feature, GKE customers will be able to build applications that can easily span multiple clouds, whether they are on-prem, on a different public cloud vendor, or a hybrid of both. We want GCP to be the best place to run your workloads, and Kubernetes is helping customers make the transition. That’s why customers such as Philips Lighting have migrated their most critical workloads to run on GKE.
Accelerating the move to cloud data warehousing and machine learning
Cloud infrastructure exists in the service of applications and data. Data analytics is critical to businesses, and the need to store and analyze data from a growing number of data sources has grown exponentially. Data analytics is also at the foundation for the next wave in business intelligence — machine learning. The same principles of data analytics and machine learning apply to large-scale businesses: to derive business intelligence from your data, you need access to multiple data sources and the ability to seamlessly process it. That’s why GKE usage doubles every 90 days and is a natural fit for many businesses. Now, we’re introducing new updates to our data analytics and machine learning portfolio that help address this need:
- Google BigQuery, our fully managed data warehouse, has been significantly upgraded to enable widespread adoption of cloud data analytics. BigQuery support for Standard SQL is now generally available, and we’ve added new features that improve compatibility with more data tools than ever and foster deeper collaboration across your organization with simplified query sharing. We also integrated Identity and Access Management (IAM) that allows businesses to fine-tune their security policies. And to make it accessible for any business to use BigQuery, we now offer unlimited flat-rate pricing that pairs unlimited queries with predictable data storage costs.
- Cloud Machine Learning is now available to all businesses. Integrated with our data analytics and storage cloud services such as Google BigQuery, Google Cloud Dataflow, and Google Cloud Storage, it helps enable businesses to easily train quality machine learning models on their own data at a faster rate. “Seeing is believing” with machine learning, so we're rolling out dedicated educational and certification programs to help more customers learn about the benefits of machine learning for their organization and give them the tools to put it into use.
To learn more about how to manage data across all of GCP, check out our new Data Lifecycle on GCP paper.
Introducing a new engagement model for customer support
At Google, we understand that the overall reliability and operational health of a customer’s application is a shared responsibility. Today, we’re announcing a new role on the GCP team: Customer Reliability Engineering (CRE). Designed to deepen our partnership with customers, CRE is comprised of Google engineers who integrate with a customer’s operations teams to share the reliability responsibilities for critical cloud applications. This integration represents a new model in which we share and apply our nearly two decades of expertise in cloud computing as an embedded part of a customer's organization. We’ll have more to share about this soon. One of the CRE model’s first tests was joining Niantic as they launched Pokémon GO, scaling to serve millions of users around the world in a span of a few days.
The public cloud is built on customer trust, and we understand that it’s a significant commitment for a customer to entrust a public cloud vendor with their physical infrastructure. By offering new features to help address customer needs and collaborating with them to usher in the future with tools like machine learning, we intend to accelerate the usability of the public cloud and bring more businesses into the Google Cloud fold. Thanks for joining us as we embark toward this new horizon.
Última edição por 5ms; 29-09-2016 às 20:29.
29-09-2016, 20:56 #3
Google will shore up one of its biggest cloud weaknesses next year
Eight new regions will launch around the world, connected by Google's fiber backbone
Blair Hanley Frank
Sep 29, 2016
Google is making a major change to its cloud platform infrastructure that will help shore up one of the company's biggest weaknesses relative to competitors like Microsoft and Amazon.
On Thursday, Urs Hölzle, the company's senior vice president of technical infrastructure, unveiled eight forthcoming regions around the world for the company's cloud services. The regions are all slated to launch in 2017 and will be comprised of multiple data centers for companies looking to run high-availability applications.
Having a broad distribution of cloud infrastructure is important to Google's competitive chances. More and more countries are requiring that some types of data are stored in particular geographic locations. And even with high-speed networks, a large distance between where an application is hosted and where its users are located will lead to a slowdown.
One of Google's biggest weak points in competition with Microsoft and Amazon has been its relative paucity of regions compared to those other platforms. Prior to Thursday, Google had announced six regions, while Amazon has 17 regions announced, and Microsoft has 34. This isn't a perfect comparison, because of the varying ways the companies count regions.
This announcement brings Google's announced region number up to 14, and Hölzle said the company plans to launch roughly one new region a month in 2017. If Google keeps to that plan, the company could have up to 18 regions by the end of next year.
The new regions announced Thursday will be available in Mumbai, India; Singapore; Sydney, Australia; northern Virginia; São Paulo, Brazil; London, England; Finland; and Frankfurt, Germany. They join Google's existing regions in Oregon, Iowa, South Carolina, Belgium, and Taiwan, along with a Japan region that's scheduled to come online this year.
Google plans to have all of its services available in those regions when they launch, though the company hasn't laid out an exact schedule for when the services will be live.
The announcement is part of Google's ongoing push to get companies to use its cloud platform. The company also announced Thursday that it's rebranding its enterprise-focused division to Google Cloud, dropping the Google for Work moniker it's been using for a couple of years.
None of Google's major competitors are standing still, however. Amazon is hosting its major Re:Invent conference at the end of November, and it's reasonable to expect that the company will have news to share there.
29-09-2016, 20:59 #4
Google rebrands enterprise business as Google Cloud
Google Combines Cloud, Corporate Software Offerings Under Greene
Company spent $11 billion on cloud business in past 12 months
September 29, 2016
Google repackaged its cloud services and corporate software and hardware offerings into a new unit called Google Cloud on Thursday, the internet search provider’s latest attempt to catch leaders in the sector Amazon.com Inc. and Microsoft Corp.
The new group, run by Google executive Diane Greene, includes web-based work software such as Docs and Sheets, machine-learning and digital-mapping tools that other companies can rent over the internet, and Android phones, tablets and Chromebook laptops designed for office users, Google said in a statement.
“It’s uniquely Google -- a broad set of technologies and products from all parts of the cloud,” Greene said at a company event in San Francisco.
Google’s work software, renamed G Suite, has been around for years and is popular with individuals, startups and other smaller companies. While these programs have always been offered over the web, they weren’t delivered as part of a broader cloud computing service. Greene is combining them to offer a fuller range of services to companies looking to move applications and other work functions to cheaper, more flexible rented data centers.
Google also said Thursday its cloud service now has more than one billion end-users, through the products and services that other companies run on its servers. And Urs Hölzle, Google’s longtime infrastructure boss, said Google had invested $11.2 billion on its cloud division over the past twelve months. He didn’t share revenue numbers.
Greene’s new division has considerable ground to make up. Amazon’s cloud business generated close to $8 billion in sales in 2015 and posted a 58 percent revenue increase in the most-recent quarter. Microsoft’s Azure cloud revenue doubled in the second quarter. Google is fourth in cloud services behind Amazon, Microsoft and International Business Machines Corp., according to Synergy Research Group. Microsoft also leads in work software still, and it’s Office 365 web-based software suite is popular.
On Thursday, Google unveiled new locations for its rentable servers in Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt. More regions will be announced next year, it said.
Google also said it had picked up two new cloud customers, retailer The Home Depot Inc. and Pokemon Go, the viral mobile game. Over the last year, Google has pushed aggressively to woo larger cloud clients, which have in the past mostly gone to Amazon, Microsoft or used their own computer servers and data centers.
Google also introduced a new customer support unit within its cloud division, called Customer Reliability Engineering. Google engineers will work closely with other companies’ operations teams to make sure important cloud applications run reliably, Google said. It’s a necessary upgrade. Despite its technical prowess, Google has faced criticism for not managing customer relations as carefully as competitors like Amazon.
Greene, a Silicon Valley veteran and Google board member, joined the search provider full time in November to revamp its cloud and corporate software efforts. Since then, she has hired more sales and marketing staff and presided over several acquisitions, including the recent $625 million purchase of software developer Apigee.
Greene’s early work has started to show up in Google’s bottom line. Parent company Alphabet Inc. reported in July that "Other" revenue rose 33 percent to a record $2.17 billion in the second quarter, driven by cloud and corporate software businesses.
29-09-2016, 21:03 #5
"We're the full power of Google in the Cloud"
September 29, 2016
Diane Greene, Google's senior vice president of cloud, announced Thursday that Google's enterprise business is officially rebranding as Google Cloud.
"We're the full power of Google in the Cloud," said Greene at a San Francisco, Calif., event.
Initially, "we were sort of Google for Work, Google Cloud Platform, Google Apps, Enterprise," she said. The enterprise business, she continued, offers a "uniquely Google broad set of technologies, solutions, products," from Android and secure Chromebooks to the Google Cloud Platform and its machine learning capabilities.
Since Greene was tapped to join Google late last year, the company has made a concerted effort to bring on the corporate clients that Google needs to compete in the cloud space against Amazon Web Services. Since joining, Greene said she's talked to more than 200 of Google's partners and customers. Finally, she said, questions about whether Google is really serious about enterprise have started dissipate.
"If you're going to move to the cloud, who your partner is really matters," she said. "You want someone that really is bold, built for long term ... that's going to keep you on that innovation curve."
Along with the rebranding, Google on Thursday announced new cloud technologies and machine learning tools for enterprise. It also showcased multiple major partners, including Airbus, Home Depot, Snap Inc. (formerly SnapChat), Evernote, Niantic Labs, Telus, Accenture, and Pivotal. Accenture has integrated the Google Cloud Platform into the Accenture Cloud Platform and will support the use of Google tools in industries like health care, retail, energy, and finance.
Other updates to the Google Cloud Platform include a version of Google Container Engine (GKE) that includes the latest Kubernetes features such as the ability to monitor cluster add-ons, one-click cluster spin-up, support for the new Google Container-VM image (GCI) and the ability to build applications that span multiple clouds.
Meanwhile, as the Google Cloud Platform Grows -- it now serves more than one billion end users -- the company is building new Google Cloud regions. On Thursday, the announced they'll have at least eight new regions in 2017 in Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt.
"By expanding to new regions, we deliver higher performance to customers," Google Cloud vice president Brian Stevens wrote in a blog post, noting that Google's recent expansion in Oregon resulted in up to 80 percent improvement in latency for customers.
As Google guns for more enterprise business, it's also stepping up its customer engagement with Customer Reliability Engineering (CRE) teams. These teams of Google engineers will work with customers' operations teams to share reliability responsibilites for critical cloud applications.
30-09-2016, 11:24 #6
Google monta datacenter para atender empresas no Brasil
O Google anunciou nesta quinta-feira a instalação de um centro de dados no Brasil para atender empresas com serviços no modelo de computação. A decisão reforça a competição com Amazon, IBM e Microsoft, que fizeram investimentos semelhantes no país nos últimos anos.
A estimativa é que o mercado de serviços na nuvem no país tenha um crescimento médio de 20% ao ano até 2020, segundo a empresa de pesquisa IDC. Segundo a Frost & Sullivan, a receita dos provedores deve ficar próxima dos US$ 3 bilhões em 2016.
A infraestrutura da empresa de internet foi montada em São Paulo no formato de “colocation”, no qual a empresa contrata espaço dentro da estrutura de um fornecedor especializado, como Ascenty, Equinix e Odata.
O investimento, cujo valor não foi informado, tem, basicamente, dois objetivos: conquistar a confiança de empresas que não podem ter dados próprios, ou de clientes, armazenados fora do Brasil — como os bancos — e acelerar o acesso às informações.
Segundo Fabio Andreotti, responsável pela Google Cloud Platform para América Latina, o tempo de acesso pode ser reduzido em até 80%. “Esperamos um crescimento grande de clientes com a nova estrutura. Principalmente daqueles que estão dando os primeiros movimentos no caminho da nuvem”, disse.
O Google também anunciou novidades no pacote de programas para empresas desenvolvido para competir com o Office, da Microsoft. Nascido como “Google Enterprise” em 2004, ele tinha mudado de nome para “Apps for Work” há dois anos e agora foi rebatizado como “G Suite”.
De acordo com Alessandro Leal, gerente-geral de G Suite para o Brasil, a mudança tem como objetivo reforçar o posicionamento do pacote como um produto para empresas.
30-09-2016, 15:26 #7
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30-09-2016, 15:57 #8
A dúvida que não quer calar: o que seria um "domínio do Google"?
30-09-2016, 17:49 #9
Google Will Lend You Its Own Engineers to Keep Your Cloud Apps Running Smoothly
September 30, 2016
To critics that say Google lacks experience in selling and providing support to enterprise customers, the company says, “We’ll do you one better.”
Unlike most other companies, people who operate the global Google data center infrastructure are software engineers first and IT people second. The company’s philosophy is that software services run better if the infrastructure underneath is built and operated by those who know software.
“It turns out services run better when people who understand software also run it,” Melissa Binde, Google’s director of Site Reliability Engineering, said during a presentation at a company conference earlier this year.
These Googlers are called Site Reliability Engineers, and soon, enterprise customers of the company’s cloud services will be able to embed Googlers with similar credentials on their own infrastructure teams to ensure critical applications deployed in the Google cloud run smoothly.
Part of a bigger announcement about major changes and upgrades across Google’s entire cloud business – including the announcement of eight new cloud data center locations slated to come online next year – was a note about this unusual model for cloud customer support: Customer Reliability Engineering, or CRE.
The “Seriousness” of Google Cloud
Google, which has been slow to grow its enterprise cloud business in comparison to Amazon and Microsoft, is often criticized for not being “serious” about its cloud services. One of the criticisms was that the company didn’t really know how to work with enterprise customers, which is something other major cloud players – the likes of Microsoft, VMware, and IBM – have done for many years.
Starting last year, the company has been on a mission to prove those critics wrong. The first big step was hiring VMware founder Diane Greene to lead the cloud unit, and the following steps focused on investing tons of money into a global Google data center expansion to offer more cloud availability regions and improving the feature set around cloud services, including a major focus on enhancing services with machine learning.
“Designed to deepen our partnership with customers, CRE is comprised of Google engineers who integrate with a customer’s operations teams to share the reliability responsibilities for critical cloud applications,” Brian Stevens, VP of Google Cloud, wrote in a blog post. “This integration represents a new model in which we share and apply our nearly two decades of expertise in cloud computing as an embedded part of a customer’s organization.”
Pokémon Go: a Trial by Fire
Google tested the CRE model on Niantic, the company behind the popular mobile “augmented-reality” game Pokémon Go. Niantic originated at Google but was spun out last year. While some past reports have suggested that the game runs on Google’s cloud, this is the first official confirmation by Google, for whom attracting and boasting high-profile cloud customers is another major way to prove its cloud’s worth.
Some might say the outage-ridden roll-out of Pokémon Go in July is not the best customer engagement to boast about, especially as part of the announcement about a new customer reliability team. The game was plagued by downtime throughout its first month on the market, players around the world frustrated by the frequently appearing message saying the game’s servers were overloaded.
A separate blog post on the launch of Pokémon Go, however, indicates that the rough start was due more than anything else to the game’s unexpected popularity. The worst-case estimate of Pokémon Go traffic on Google’s cloud datastore the team prepared for was five times Niantic’s target traffic. But once the game launched, it quickly outstripped the target fifty-fold:
“Throughout my career as an engineer, I’ve had a hand in numerous product launches that grew to millions of users,” Luke Stone, director of Customer Reliability Engineering, wrote in the post. “User adoption typically happens gradually over several months, with new features and architectural changes scheduled over relatively long periods of time. Never have I taken part in anything close to the growth that Google Cloud customer Niantic experienced with the launch of Pokémon Go.”
Google has not provide much more detail about the new CRE program, saying only that it will have more to share about it “soon.”