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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Google jogará a toalha do Nexus?

    Google may kill the Nexus phones and replace it with Pixel

    Raymond Wong
    Sep. 30, 2016

    Next Tuesday is going to be a very big day for Google. The company is hosting an event in San Francisco to presumably announce its new Pixel and Pixel XL Android phones that could replace the Nexus brand and what is shaping up to be a boatload of gadgets.

    The hype before the event is that Google will kill the Nexus brand of devices. Sure, Nexus phones and tablets are a hit with tech geeks, but most regular folks have never heard of them. When they think Android, they usually think Samsung.

    The new Pixel phones could be the fresh restart Google needs to become a serious hardware player.

    Google could also unveil a new 7-inch tablet, Wi-Fi router/extender and maybe this long-rumored "Andromeda" operating system that supposedly fuses Chrome features into Android.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Pixel Phones


    Google is widely expected to show off new smartphones during this event, as it has done in years past. But there’s one big difference: The new devices will reportedly fall under Google’s “Pixel” brand, according to reports from sites like Android Police and VentureBeat. Google smartphones have previously been given the “Nexus” label.

    VentureBeat posted what it claims are leaked photos of the new phones, suggesting the upcoming devices won’t look much different than the company’s current Nexus lineup. According to the leak, Google will once again release a phone in two sizes, with the smaller iteration including a 5-inch 1080p screen, 32GB of storage space, a 12-megapixel camera, and an 8-megapixel front shooter. The larger version, said to be called the Pixel XL, will feature similar hardware but with a larger 5.5-inch QHD display and a beefier battery.

    Why the name change? It’s probably a move on Google’s part to take more control of its flagship smartphone lineup.

    Google works with smartphone makers like LG and HTC to produce Google-branded phones, and these partners largely influence how the phones are designed. Now, this could be changing. The Information reported earlier this year that Google intends to take more control over its branded smartphones. Google CEO Sundar Pichai said this summer that the company would become “more opinionated” about the design of its Nexus phones. Google’s tagline for the event, “Made by Google,” also hints at such a change.

    All this doesn’t necessarily mean that Google is going to stop working with other manufacturers to make Google-branded hardware. Indeed, the new Pixel devices are rumored to be built by HTC. It just means Google might give outside firms like HTC more precise guidelines rather than leaving designs largely up to them. Google has been drumming up anticipation for a big change — Hiroshi Lockheimer, Google’s senior vice president of Android and Chrome, recently tweeting the following:

    We announced the 1st version of Android 8 years ago today. I have a feeling 8 years from now we'll be talking about Oct 4, 2016.
    — Hiroshi Lockheimer (@lockheimer) September 24, 2016

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    The End of Google Nexus

    Sascha Segan
    October 4, 2016

    Nexus phones were supposed to change the world. They did, just not in the way Google originally said they would.

    Google's Nexus lineup, which today transforms into the Pixel and Pixel XL, has been the go-to developer phone since 2010. It's a favorite of hackers, geeks, and Android fans in general because of its "pure Google" software experience, backed by frequent updates that let it always run the latest Android software. Because they're developer phones, Nexus phones are also hackable, tweakable, and changeable, becoming the testbeds for a huge, vibrant ecosystem of alternative Android versions.

    But it's worth remembering that that wasn't Google's original dream for Nexus. At the 2010 Nexus One launch, then-product manager Erick Tseng said Google envisioned its store as a place where consumers could choose a phone and select from a range of carriers and service plans. At the time, Tseng saw future smartphones working on all major US carriers, thanks to new chipsets. Eventually, Google loyalists could then go to Google's site and choose their phone and plan interchangeably.

    That didn't work. "The much-talked about model of selling phones directly from the Google online store has led to poor customer support" PCMag said the following week. So Google retrenched and retreated, turning Nexus into a platform to push its manufacturer partners forward and make the power of the latest Android software always clear, as opposed to shaking up the market by breaking carrier control of sales. []

    My biggest question about Pixel, which we'll find out later today, is whether Google will change that strategy. So far, we've seen leaks about Verizon selling Pixel phones, which is a step forward, although Verizon has sold Nexus phones before and it didn't make a huge impact on the market.
    Última edição por 5ms; 04-10-2016 às 19:34.

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