Tópico: [EN] Gaming as a core capability
01-10-2016, 16:21 #1
[EN] Gaming as a core capability
“It’s not just Microsoft, you see Google investing time in gaming, you see Facebook buying Oculus, you see Amazon buying Twitch, you see multi-billion dollar transactions going on at the gaming space"
Xbox: Phil Spencer on the brand before and after his leadership
29 SEP 2016
“The goal that the team had was to figure out how could we sell 200 million game consoles,” he said. “We’ve never seen a console sell that many units. The biggest individual console, the PS2, did 120 million or something like that. The approach the team took was people are moving to OTT Video Services [over-the-top, like Netflix and Stan] and television’s getting disrupted — and if we could build a console that could be at the center of this transition and really embrace not only people playing video games, but also people with the changing habits in television, you really take the console market and the gaming market and you expand it potentially.”
It wasn’t just television – the Xbox One had a huge emphasis on its Kinect peripheral at launch, bundling the device with every console, and subsequently pushing up its price point.
“We’ve got to do things around the console, like the HDMI pass-through, having voice. In order to have voice, you have to have Kinect, the IR Blasting to let it control everything in the house,” he said. “We’ve got to start up building TV content as a first-party capability.
“When we came in after two-and-a-half years ago and started running the Xbox program, I centred us back on not trying to become something other than a game console. You don’t earn the right to be relevant in other categories of usage for the console until you’ve earned the gaming right, so let’s go make sure that’s what we deliver,” he said.
“We needed to make sure other features that we’re building are really embracing the games and gamers that are out there in the game development community and that our console is for them first,” he continued. “I’ll say when we look at what people do on the console today, video usage is as high as game usage, so it’s not like people aren’t watching YouTube and aren’t watching Netflix and Amazon and anything else that’s there, but I still think that we have to succeed with gamers first before we get any permission to go do anything else.”
New Xbox initiatives like Xbox Play Anywhere are a testament to this, showing that you can still iterate and innovate, but still within games specifically.
“I think that this has been a transformation in the company as well,” Spencer said of the cross-platform, cross-save, cross-buy model. “The idea that video games are a category that Microsoft should go be in a whole number level, full support, it only happened a number of years ago. We started Xbox because we were worried about the living room; Xbox became ‘how do you shore up computing in the living room?’ The people who were building it were clearly building for a video game console, but I’d say the company’s focus was a little more broad than that.
“Today, if you sit down with Satya Nadella, the CEO, Amy Hood, the CFO of the company, they will talk about gaming as a core capability of Microsoft, not gaming as a bridge to somethings else, but gaming into itself,” he continued. “It’s not just Microsoft, you see Google investing time in gaming, you see Facebook buying Oculus, you see Amazon buying Twitch, you see multi-billion dollar transactions going on at the gaming space, not so you can go be something else, but because gaming is a very high engagement, high monetization use on any electronic device that you see.”
01-10-2016, 18:37 #2
Dan Rayburn @DanRayburn 20 hours ago
Twitch says that for 2016 they have averaged 622,347 concurrent streaming viewers and have peaked at over 2M concurrent #TwitchCon
01-10-2016, 18:44 #3
Amazon's New 'Twitch Prime' Is Great For Gamers
Twitch Prime is Amazon's latest Prime offering
Oct 1, 2016
Amazon Prime continues to be one of the most dangerous good deals on the internet. Free two-day shipping is bad enough. Combine it with free music and video streaming and you’ve got a viable competitor to services like Netflix and Spotify. (Plus, Amazon Video allows you to stream both free Prime videos and purchase other content not available for free, as well as subscription a la carte services like Showtime and Starz.)
Now Amazon has unveiled Twitch Prime, which bundles Twitch’s paid service into Amazon Prime. In other words, if you already have Amazon Prime, you won’t need to pay for the ad-free Twitch Turbo anymore. You simply link your accounts (Amazon owns Twitch) and you’re ready to roll at no extra cost.
Amazon is also tossing in some goodies for Twitch Prime subscribers, including discounts on games (very small discounts for the most part, but discounts nonetheless) and free in-game content for games like Hearthstone and SMITE.
“Twitch Prime is one of those unique cases where we have an opportunity to build a product that is equally great for all of our customers—streamers, viewers, and game developers,” said Emmett Shear, CEO of Twitch, in a statement. “Offering subscriptions free through Prime saves money for viewers, while supporting streamers to build their community. Free games and in-game content are always a hit with gamers, but they also let developers reach millions of new potential players. When Amazon acquired Twitch, the first thing the community asked was, ‘when will Twitch be bundled in with AmazonPrime?’ Twitch Prime answers that question in a way that speaks to our community.”
You also get a free subscription to a channel of your choice each month (normally $4.99) so you can support your favorite streamers without actually spending any money beyond your Amazon Prime subscription.
One thing is certain. Shear is right. Twitch Prime is good for everybody, including gamers, streamers, and developers. A lot of people who may not have subscribed to Twitch Turbo by itself are already Amazon Prime subscribers (like your humble narrator.) This is a great new incentive to get more eyeballs on Twitch, which is great for the streamers there and for the games themselves. Video is the future. It’s one of the best things to come out of Amazon’s Twitch acquisition.
All of this follows a bunch more news out of this year’s TwitchCon. Perhaps the biggest announcement of these is the ability to upload content to Twitch without streaming it first. Now users can upload videos, just like you can on YouTube.
This is a smart move on Twitch’s part. Competition from YouTube has only heated up in recent months, and giving Twitch broadcasters more tools to offer more content and more variety is more important than ever.
01-10-2016, 18:48 #4
Twitch Offers New Video Uploading Service, Rivaling YouTube
Twitch officially announces an open beta of a new video uploading service, allowing its users to upload pre-made content for viewers to watch, rivaling YouTube’s market.
September 30, 2016
Many gamers have found a way to support themselves financially playing video games, either by streaming live or uploading pre-recorded Let’s Play videos. Twitch has now officially revealed that it’s looking to get in on the action that YouTube typically reigns over, unveiling a service to upload pre-made videos.
On the official Twitch blog, Product Marketing Manager Noreen McInnis announced that Twitch will now start allowing content creators to permanently upload videos in addition to using its normal streaming services. For now, the service is in the beta stages, but all users are allowed to participate and upload videos. In addition, users are encouraged to leave comments and feedback for the Twitch development team with any ideas on how to make the service better, or to alert the team to bugs users have discovered.
Twitch and YouTube have been in competition for some time to control the video game streaming and Let’s Play markets. YouTube’s parent company, Google, made an effort to purchase Twitch, but ultimately lost out to Amazon instead, which acquired Twitch for $970 million. YouTube has since gone on to introduce its own game streaming service, and has offered live streams of major gaming events, like E3. However, Twitch is still arguably the preferred streaming service of the two, with most gamers uploading static content to YouTube but keeping their streams on Twitch.
Although some content creators are probably set in their ways, there is a possibility that Twitch could potentially steal some of YouTube’s action. While YouTube has recently made an effort to support users who receive copyright claims, many users have been discouraged by the threat of gaming content being taken down via Content ID claims. While Twitch does have some fairly strict rules regarding music used and has banned some games from streaming, some gamers may gladly switch to uploading their work on Twitch in an effort to protect their work from being taken offline.
YouTube has made many content creators nervous recently by introducing the YouTube Heroes program, which is designed to reward users for flagging videos that contain stolen content. This may be a prime time for Twitch to try and offer YouTube’s game-related content creators a different option. Of course, with most existing content creators deeply steeped in YouTube, it remains to be seen how many will try to migrate to Twitch.