13-10-2016, 17:54 #1
[EN] The VMware And AWS Mega Deal
What's Really Behind the Upcoming VMware And AWS Mega Deal
Oct 6, 2016
The big computer and software suppliers are marching to the cloud, but can they get there before cloud leader Amazon Web Services (AWS) cements its dominance?
That’s the question many are asking following recent stories such as Fortune’s that speculate about a press event in San Francisco next week involving a “significant announcement” by AWS President Andy Jassy. SiliconANGLE confirmed that the companies will announce a deal on Oct. 13 that would allow VMware customers to run the company’s software both in their data centers and on Amazon’s public cloud, but the deal also could involved VMware selling assets to Amazon AWS.
But there’s even more going on here than has been reported so far.
Some background: Although AWS is dominating the public cloud market, top enterprises are not moving their existing datacenter and older legacy applications fast enough to the cloud. Meanwhile, Microsoft Corp. and Oracle Corp. are showing traction in hottest enterprise market: the hybrid cloud. This is leaving VMware without a dance card in its most important opportunity – moving its customers seamlessly to the cloud.
Hybrid cloud is getting serious traction by incumbent enterprise leaders such as Microsoft, IBM, and Oracle.
Microsoft’s and Oracle’s cloud strategy is about moving their existing customers using their software and solutions from on premise data centers to new cloud computing environments. Now customers who want more Oracle or Microsoft have a real cloud option using cloud computing. That path is a very compelling option to them.
AWS is also trying to get more enterprise customers from the data center to the cloud, and VMware is trying to move its data center customers to the cloud. Each has a big problem: VMware doesn’t have a cloud option and AWS doesn’t have an on-premise datacenter solution. Although AWS has been winning enterprise customers, they want more. This makes a potential AWS-VMware strategic alliance very powerful for both.
Hybrid cloud is winning: Moving to the cloud isn’t easy for enterprises
There are a lot of companies that never made that huge investment in data center technologies, and they are under pressure to move their operations to cloud computing environments. Top companies such as AWS, Oracle, VMware, IBM, and Google are going to have a challenge demonstrating that customers can jump into a viable cloud strategy.
If companies keep their existing data center technology, and they continue to inch along and remain with their existing vendors, then they may become more locked in with them.
The lock in chess game
That proposition certainly plays well in VMware’s chess game. It’s unlikely that customers are going to get rid of VMware software. Instead, the notion of existing computing and software, and then some sort of new front-end AWS cloud beyond the data center, will be the way to go. The industry calls this the hybrid cloud – a mix of on-premise data center and public cloud services.
AWS value proposition is that they offer a seamless experience for public cloud for companies starting in the cloud. Not so much for companies moving existing on premise applications to the cloud. This is where a AWS VMware deal is very interesting.
AWS and VMware have a chance to convince the marketplace that the public cloud approach is not only viable but available now. If successful then this notion of integrated innovation in the cloud is the right way to go, which means that there’s going to be a whole bunch of hybrid cloud going on.
AWS has been in a position to drive the market’s definition of cloud. AWS has done it very successfully and it offers a very good product for the class of customer that they’re serving. VMware has now shown its success in the data center and holds huge market share in the enterprise something AWS wants in a bad way.
With this new partnership AWS has thrown down the gauntlet for the rest of the enterprise cloud providers — Google, Oracle and Microsoft, being the most obvious — respond to it.
Lock-in doesn’t work in the open source world
Lock-in is actually a good thing and a bad thing depends on how you look at it. In business school, you’re taught competitive strategies to achieve some kind of lock-in. And lock-in his always been a proprietary thing: “Hey, we have proprietary code, we protect it, we fortify it, and then, hopefully that wins the day.”
But you can’t really have proprietary lock-in in an open source world. VMware has the lock-in spec in its hypervisor. And its executives know that. But they can’t really lock that in because they know we’re in an open source world where data has to be freely available. So if your VMware, you have got to start thinking differently around the lock-in spec of the hypervisor by letting the open source world develop around hybrid cloud.
The cloud business is not for the faint at heart because it involves huge money, huge risk, huge opportunity and a huge talent requirement. There will be lot of invention, a lot of computer science and product innovation that will only elevate the importance of the hybrid cloud on the horizon. We are presuming that the current position of cloud players is minuscule in the grand scheme of where this is going to end up. But this early positioning and partnerships will dictate what’s going to happen in the future.
We’re going to have at least four major clouds, but we’re also going to have companies that are not regarded as cloud companies introducing their own customer clouds. This market force not only will have an enormous impact on the IT industry, but it also will redefine entire industries.
It’s super-early in the cloud game, with a 10-plus-year innovation cycle that has only begun. The battle for the high ground will determine who will define and lead information technology and reap its riches for the next 20 to 30 years.
Both VMware and AWS have lots of smart people. And they both have the muscle, cash, customers and intellectual property to generate some serious synergies. I’m expecting something game-changing at the press event in San Francisco on October 13, because it’s unlikely Andy Jassy will simply announce a “me too” cloud partnership.
13-10-2016, 17:59 #2
VMware’s new cloud service will run on AWS
Oct. 13, 2016
It’s been an open secret that Amazon’s AWS division and VMware were going to announce a partnership at a press conference in San Francisco later today. Thanks to VMware mistakenly posting its announcement early, we don’t have to wait for the afternoon to know what the two companies will announce.
In what is surely a play to get more enterprises to move to AWS over its competitors — and to protect VMware’s leadership around virtual machines, VMware and AWS are bringing VMware’s software-defined data center software to AWS under the ‘VMware Cloud on AWS’ moniker.
his means that all of VMware’s infrastructure software like vSphere, VSAN and NSX will soon run on AWS. The service is currently in its technology preview phase and an invite-only beta will start in early 2017 and the service will likely come out of beta in mid-2017.
The service will be operated, sold and supported by VMware (not AWS) but integrate with the rest of AWS’ cloud portfolio (think storage, database, analytics and more).
The companies stress that this is a jointly architected service that “represents a significant investment in engineering, operations, support and sales resources from both companies.” It will run on a dedicated AWS infrastructure that was “purpose-built for this offering.”
“Currently in Technology Preview, VMware Cloud on AWS, will bring VMware’s enterprise class Software-Defined Data Center software to the AWS cloud, and will enable customers to run any application across vSphere-based private, public and hybrid cloud environments,” VMware’s Mark Lohmeyer writes in today’s (currently deleted) announcement. “It will be operated, managed and sold by VMware as an on-demand, elastically scalable service and customers will be able to leverage AWS services such as developer tools, analytics, databases, and more.”
While Microsoft, IBM and others have strongly focused on the idea of the “hybrid cloud” (that is, a setup where an enterprise uses both its own data centers and public cloud services like Azure, Google Cloud or AWS), Amazon has mostly ignored this market.
Given that VMware already dominates in many of these enterprise’s own on-premises data centers but doesn’t own a public cloud service to give these users a hybrid option — and that AWS doesn’t offer an on-premises version of its services — it makes sense for these two companies to team up now.
VMware also stressed in its announcement the hybrid capabilities this partnership enables and notes that it will bring “full VM compatibility and total workload portability between the datacenter and the AWS cloud.”
It’s worth noting that AWS already offered some support for VMware’s vCenter for managing virtual machines. Thanks to this, vCenter admins have long been able to manage their AWS EC2 cloud computing instances using the same software they use for managing their VMware virtual machines. That service, too, made it relatively easy to move existing virtual machines to EC2.
As IBM kindly pointed out in a series of emails meant to preempt today’s announcement, VMware and IBM already teamed up and announced a partnership back in February. This deal with AWS seems to go quite a bit further, though.
13-10-2016, 18:02 #3
VMware and Amazon Web Services Announce Strategic Partnership
By Mark Lohmeyer, Vice President, Products, Cloud Platform Business Unit, VMware
Today, VMware and AWS are announcing a strategic partnership that brings the two leaders in Enterprise IT together to deliver a vSphere-based cloud service running on AWS. This service will make it easier for customers to run any application, using a set of familiar software and tools, in a consistent hybrid cloud environment.
The Power of VMware on AWS
Currently in Technology Preview, VMware Cloud on AWS, will bring VMware’s enterprise class Software-Defined Data Center software to the AWS cloud, and will enable customers to run any application across vSphere-based private, public and hybrid cloud environments. It will be operated, managed and sold by VMware as an on-demand, elastically scalable service and customers will be able to leverage AWS services such as developer tools, analytics, databases, and more.
This jointly architected service represents a significant investment in engineering, operations, support and sales resources from both companies. Designed to deliver a great customer experience, the service will be optimized to run on dedicated AWS infrastructure purpose-built for this offering. It will deliver the power of VMware’s SDDC infrastructure software across compute, network, and storage (with vSphere, VSAN, and NSX) while providing access to advanced AWS services, backed by an integrated customer support experience. Invite-only betas are expected to start in the beginning of 2017 with availability expected to be in the mid-2017 time-frame.
Customers can realize significant benefits from this service that combines the best of VMware and AWS, including:
- Best-in-class Hybrid Cloud Capabilities: Enterprise class application performance, reliability, availability and security with the best-in-class VMware technologies, all optimized to run on AWS, the leading public cloud provider.
- Operationally consistent with vSphere: With VMware Cloud on AWS, your private data center integrated with the AWS public cloud can be operated using the same vCenter UIs, APIs and CLIs you already know. There’s nothing new to learn, and with vCenter Enhanced Linked Mode, you will have a single pane of glass for managing on-premises and VMware Cloud resources on AWS.
- Operated and supported by VMware: The service will be operated, sold and supported by VMware. All software components of the service will be fully certified and supported by VMware.
- Seamless integration with AWS Services: Virtual Machines running in this environment will have access to leverage AWS’s broad set of cloud-based services including storage, database, analytics and more. This will enable a new set of solutions only possible with VMware environments co-existing on the same infrastructure as AWS cloud-based services.
- Seamless workload portability: Full VM compatibility and total workload portability between the datacenter and the AWS cloud. No complex and time consuming application re-platforming is required. Whether you want to use the cloud as your disaster recovery site, migrate a whole data center, or simply burst to the cloud – you can be confident that your applications will just work.
- Elastically scalable: The service will let you scale capacity according to your needs. You can scale capacity up and down by adding or removing hosts.
- No patching or upgrades: The service will remove the burden of managing the software patch, update and upgrade lifecycle for the user. Operating “as a service” means that VMware will take responsibility for ensuring that your environment is always up to date. This means more time to focus on what matters to your business.
- Subscription-based consumption: Customers will be able to purchase dedicated clusters that combine VMware software and AWS infrastructure, either on-demand or as a subscription service.
If you would like to learn more, please check out additional details at
If you are interested in applying for the beta, please fill out this interest form.
Mark Lohmeyer is Vice President of Products for the Cloud Platform Business Unit at VMware. Mark and his team are responsible for driving the overall product strategy, marketing, and go-to-market activities for the company’s flagship vSphere software platform and VMware’s overall strategy to extend the VMware Software Defined Data Center capabilities to the Public Cloud.
Prior to joining VMware, Mark’s background includes leadership roles in product management, marketing, business development, engineering management, and general management, across a wide range of core IT infrastructure technologies, including storage, networking, computing, and application infrastructure, across both software and hardware.
This is Google's cache of https://blogs.vmware.com/vsphere/201...rtnership.html. It is a snapshot of the page as it appeared on Oct 13, 2016 13:30:39 GMT.
13-10-2016, 18:49 #4
“VMware Cloud on AWS”
New offering will make it easier for customers to run applications in a consistent hybrid environment using a common set of familiar software and tools; VMware Cloud on AWS will be the primary public cloud solution delivered, sold, and supported by VMware; AWS will be VMware’s primary public cloud infrastructure partner and VMware will be AWS’s primary private cloud partner in new strategic alliance.
SAN FRANCISCO, Calif., – Oct. 13, 2016 - VMware (NYSE: VMW) and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced a strategic alliance to build and deliver a seamlessly integrated hybrid offering that will give customers the full software-defined data center (SDDC) experience from the leader in the private cloud, running on the world’s most popular, trusted, and robust public cloud. VMware Cloud™ on AWS will enable customers to run applications across VMware vSphere®-based private, public, and hybrid cloud environments. Delivered, sold, and supported by VMware as an on-demand, elastically scalable service, VMware Cloud on AWS will allow VMware customers to use their existing VMware software and tools to leverage AWS’s global footprint and breadth of services, including storage, databases, analytics and more. For more information on VMware Cloud on AWS, visit VMware Cloud on AWS.
Most enterprises rely on VMware to run applications in their vSphere-based private clouds, and often these same customers are also running applications on AWS. Increasingly, these customers have asked both companies to make it easier to run their existing on-premises environments alongside AWS using the VMware software and tools they’ve come to rely on.
VMware Cloud on AWS is a jointly architected solution that will integrate the world’s leading private cloud and the world’s leading public cloud. VMware Cloud on AWS is powered by VMware Cloud Foundation™, a unified SDDC platform that integrates VMware vSphere, VMware Virtual SAN™ and NSX™ virtualization technologies, and will provide access to the full range of AWS services, together with the functionality, elasticity, and security customers have come to expect from the AWS Cloud. This new service represents a significant investment in engineering, operations, support, and sales resources from both companies. It will run on next-generation, elastic, bare metal AWS infrastructure. Customers will have the ability to purchase services through their existing VMware commercial agreement and use their existing VMware software investments to secure additional loyalty discounts for their VMware Cloud on AWS hybrid environment.
“VMware Cloud on AWS offers our customers the best of both worlds,” said Pat Gelsinger, CEO, VMware. “This new service will make it easier for customers to preserve their investment in existing applications and processes while taking advantage of the global footprint, advanced capabilities, and scale of the AWS public cloud.”
“Our customers continue to ask us to make it easier for them to run their existing data center investments alongside AWS,” said Andy Jassy, CEO, AWS. “Most enterprises are already virtualized using VMware, and now with VMware Cloud on AWS, for the first time, it will be easy for customers to operate a consistent and seamless hybrid IT environment using their existing VMware tools on AWS, and without having to purchase custom hardware, rewrite their applications, or modify their operating model.”
Available in mid-2017, VMware Cloud on AWS will be delivered, sold, and supported by VMware as an on-demand, elastically scalable service. Pricing will be made available closer to the general availability date.
13-10-2016, 19:18 #5
Parece mais colocation arroz-com-feijão festejado como "Mega Deal"
Última edição por 5ms; 13-10-2016 às 19:20.
13-10-2016, 19:26 #6
Kyle Hilgendorf @kylehilgendorf 43 minutes ago
Still wondering why I would put VMW inside of AWS vs VMW inside a neutral co-lo and direct connect. World is going multi-cloud not AWS-only
13-10-2016, 20:02 #7
Direto da fonte
Jeff Barr @jeffbarr 1 hour ago
In the Works - #VMware Cloud on #AWS
"Dedicated AWS Infraestructure" = cage com equipamentos DELL + EMC ?
13-10-2016, 20:07 #8
In the Works – VMware Cloud on AWS
by Jeff Barr
13 OCT 2016
This new offering is a native, fully managed VMware environment on the AWS Cloud that can be accessed on an hourly, on-demand basis or in subscription form. It includes the same core VMware technologies that customers run today in their data centers today including vSphere Hypervisor (ESXi), Virtual SAN (vSAN), and the NSX network virtualization platform and is designed to provide a clean, seamless experience.
VMware Cloud on AWS runs directly on the physical hardware, while still taking advantage of a host of network and hardware features designed to support our security-first design model. This allows VMware to run their virtualization stack on AWS infrastructure without having to use nested virtualization.
If you find yourself in the situation that I described above—running on-premises virtualization but looking forward to the cloud—I think you’ll find a lot to like here. Your investment in packaging, tooling, and training will continue to pay dividends, as will your existing VMware licenses, agreements, and discounts. Everything that you and your team know about ESXi, vSAN, and NSX remain relevant and valuable. You will be able to manage your entire VMware environment (on-premises and AWS) using your existing copy of vCenter, along with tools and scripts that make use of the vCenter APIs.
The entire roster of AWS compute, storage, database, analytics, mobile, and IoT services can be directly accessed from your applications. Because your VMware applications will be running in the same data centers as the AWS services, you’ll be able to benefit from fast, low-latency connectivity when you use these services to enhance or extend your applications. You’ll also be able to take advantage of AWS migration tools such as AWS Database Migration Service, AWS Import/Export Snowball, and AWS Storage Gateway.
Plenty of Options
VMware Cloud on AWS will give you a lot of different options when it comes to migration, data center consolidation, modernization, and globalization:
On the migration side, you can use vSphere vMotion to live-migrate individual VMs, workloads, or entire data centers to AWS with a couple of clicks. Along the way, as you migrate individual components, you can use AWS Direct Connect to set up a dedicated network connection from your premises to AWS.
When it comes to data center consolidation, you can migrate code and data to AWS without having to alter your existing operational practices, tools, or policies.
When you are ready to modernize, you can take advantage of unique and powerful features such as Amazon Aurora (a highly scalable relational database designed to be compatible with MySQL), Amazon Redshift (a fast, fully managed, petabyte-scale data warehouse), and many other services.
When you need to globalize your business, you can spin up your existing applications in multiple AWS regions with a couple of clicks.
13-10-2016, 20:40 #9
Dadas as explicações acima, “VMware Cloud on AWS” é peça de marketingue, mais do mesmo.
VMware Hybrid Cloud Evaluation
Getting Started with your Hybrid Cloud Evaluation
Now that you have your account information, it's very simple to begin your VMware® Hybrid Cloud Evaluation!
Simply log into vcloudservice.vmware.com to get going.
To provision your vCloud Servers and start benefiting from your expanded capacity in the public cloud:
Click the Add a New Server Button on the My Cloud tab
Name your server ("Server Label")
Choose an existing or create a new vApp
Choose from one of our preconfigured templates, or use one of your own
Choose the amount of resource your VM requires
Your 90-Day trial already includes:
Windows or Linux OS
2 VM's/2 CPU's
2 GB RAM
50 GB Disk per VM
Decide on whether or not to assign an external IP address and apply default firewall rules
Click Add New
Looking for More Information?
For answers to common questions, visit our Frequently Asked Questions (FAQs) at vcloud.vmware.com/support.
If you need assistance with your VMware® Hybrid Cloud Evaluation, please contact us at firstname.lastname@example.org or by phone 877-480-7577 (U.S. Domestic) 801-415-8551 (International). We are here to assist you.
The VMware Hybrid Cloud Evaluation Team
VMware, Inc. 3401 Hillview Ave Palo Alto CA 94304 USA
Copyright © 2013 VMware, Inc. All rights reserved. VMware is a registered trademark of VMware, Inc. The content and links in this email contain information intended solely for its named recipients and are not to be shared with third parties unless otherwise specified.
Última edição por 5ms; 13-10-2016 às 20:45.
13-10-2016, 22:57 #10
VMware Gives AWS Keys to Its Enterprise Data Center Kingdom
by Yevgeniy Sverdlik
October 13, 2016
VMware has partnered with Amazon Web Services to sell its data center automation software as a service on Amazon’s cloud.
The move, aimed squarely at the enterprise market, is a strategic about-face for both companies, who in the past viewed each other as competition. As the world’s biggest provider of cloud infrastructure services, Amazon has been perceived as a huge competitive threat to VMware’s ubiquitous presence in enterprise data centers.
“This becomes the primary public cloud offering of VMware,” VMware CEO Pat Gelsinger said Thursday while standing alongside AWS CEO Andy Jassy at a press conference in San Francisco. “We will be selling this broadly through our salesforce.”
VMware’s own public cloud service, vCloud Air, will remain as is, he said, explaining that the company had customers who were using it for highly specialized workloads.
It will not remain exactly the same, however. VMware, which is now majority owned by Dell Technologies, recently sold the portion of the business that provides cloud services to government agencies to data center provider QTS.
Slated for initial release next year, VMware Cloud on AWS will offer VMware’s Software Defined Data Center platform, which encompasses tools for virtual compute, storage, and networking, as a cloud service running on bare-metal servers in AWS data centers. The companies are promising seamless integration between VMware environments in customers’ enterprise data centers and the VMware environments in Amazon’s cloud. They will even be able to use their existing VMware accounts to pay for the cloud service.
This is VMware’s second partnership with a major cloud provider. At VMworld in August, the company announced it will also provide its data center suite as a service on IBM’s cloud.
While AWS’s initial period of growth was fueled by software startups to whom it offered access to hyper-scale infrastructure they could never build themselves, the company’s eye has always been on the enterprise market. “While startups were the first group of people we expected to use the cloud … we always expected that the largest consumers of AWS will be enterprises and governments,” Jassy said.
Amazon and its competitors – Microsoft, IBM, and Google, among others – have been pursuing the enterprise market with a vengeance. Many companies, especially major data center hardware and software vendors have maintained that the hybrid infrastructure model, which combines hardware hosted in companies’ own data centers with public cloud services, has become the preferred model for most enterprises.
Amazon has not been on the same page.
Just last year, Stephen Orban, head of enterprise strategy for AWS, said at a conference that the company’s end goal was to replace the enterprise data center altogether. Amazon viewed hybrid cloud, the blending of on-premises infrastructure with public cloud services, as a necessary evil of sorts, a stepping stone companies need to make the transition from all-on-prem to all-cloud enterprise infrastructure.
At the press conference Thursday, Jassy maintained that because of its scale, AWS can in most cases reduce the cost of infrastructure for enterprises.
The new partnership is a sign of recognition by Amazon that at least some portion of the on-premises enterprise data center is here to stay for the foreseeable future. Asked just how long VMware expected enterprise data centers to stick around, Gelsinger said the hybrid model will be around for “decades.”
Besides things like regulations and compliance, which require many companies to store data in-house, or at least within their countries’ borders, one of the biggest reasons it’s not easy to convince enterprises to replace on-prem environments with cloud services are the huge sums of money they have already invested in those environments. “They want to use the same hardware to run their infrastructure on premises” and the same infrastructure software to manage it, Jassy said.
Turning VMware from foe to friend and making it easy to use its software on AWS gives Amazon the kind of access to the enterprise data center market it has never had.
“The vast majority of enterprises in the world are virtualized on VMware,” Jassy said. “I don’t’ think this is like anything else we’ve done in the market, or intend to do.”