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  1. #1
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    [EN] Caça Pirata: Cisco lança serviço de combate à redistribuição ilegal de conteúdo

    Streaming Piracy Prevention (SPP) service utilizes technology to locate illegal redistribution of content on the open internet and closed pirate networks.

    Amit Wohl
    October 20, 2016

    Online video piracy is growing and becoming one of the most significant threats facing Pay TV service providers. With a prior focus on low-resolution streaming through web sites that were notoriously riddled with inappropriate advertising and malware, streaming piracy has transformed to match consumer demand for high definition multiscreen delivery. In the past pirate streaming sites have targeted the highest profile sports events; now pirate services are delivering whole channel packages into smart devices (mobile, tablet, smart TVs), IPTV set-top boxes, and plug-ins for video streamers and other such devices.

    According to piracy monitoring specialist Friend MTS, in the last month alone its online threat analysis has uncovered over 12,000 unique instances of HD channels (1280 x 720 frame size or higher) on pirate services, being sourced from Pay TV service providers around the world. Expand this to SD resolution, often targeted at mobile devices, and the number increases to over 22,000 channels. With almost no operator is exempt, content is being source from the smallest to the largest Pay TV providers in the market.

    The demand for premium content, in every language and into every market, has led to a surge in the supply of pirate services offering a high-quality user interface. The video quality offered is unprecedented, rivalling that on the Pay TV platforms themselves. Bitrates of 4-6 Mbps for HD channels are common, with 1 Mbps H.264/AVC for SD channels. Even an Ultra HD (3840 x 2160) channel being delivered in HEVC at 15 Mbps is on offer.

    To effectively monetize live content, both the service providers that distribute content and the rights owners that license it need to ensure that it is available exclusively through licensed channels. Wide availability through illegal services or sites diminishes the value of the content, as paying viewers opt for the cheaper or free options made available by the pirates. Increasingly, rights owners are requiring their licensees to implement greater levels of platform security in order to gain access to their ultra-premium content. But deploying additional security is not always possible or practical, especially on older platforms. And sometimes even the enhanced protections deployed on newer platforms is defeated by pirates, so content remains vulnerable to piracy.

    A new approach is needed. Traditional takedown mechanisms such as sending legal notices (commonly referred to as ‘DMCA notices’) are ineffective where pirate services have put in place infrastructure capable of delivering video at tens and even hundreds of gigabits per second, as in essence there is nobody to send a notice to. Escalation to infrastructure providers works to an extent, but the process is often slow as the pirate services will likely provide the largest revenue source for many of the platform providers in question.

    For live events the need for a timely detection of piracy and an effective response is even greater.

    So, what does one do?

    Cisco is pioneering a new approach to piracy prevention. Its Streaming Piracy Prevention (SPP) service utilizes technology to locate illegal redistribution of content on the open internet and closed pirate networks. Using a forensic watermark it identifies the subscriptions/sessions used to source the content, and shuts down the source through the video security system – all in real-time. The process is fully automated, ensuring a timely response to incidents of piracy. Gone are the days of sending a legal notice and waiting to see if anyone will answer; SPP acts without the need to involve or gain cooperation from any third parties, enabling an unmatched level of cross-device retransmission prevention and allowing service providers to take back control of their channels, to maximize their revenue.

    In order to tackle live event piracy, Cisco and Friend MTS (FMTS) have partnered to put their respective technologies to work. FMTS’s market leading piracy monitoring capabilities feed the Cisco SPP service with real-time pirated video feeds found on the open Internet, which are used by SPP to locate the source of the leak and shut it down.

    http://blogs.cisco.com/sp/a-new-para...ion-of-content

  2. #2
    WHT-BR Top Member
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    70% of Millennials Are Pirates

    As if completely changing the way audiovisual content is viewed now wasn't enough, millennials are a non-stop headache for the entertainment industry.

    Chris Tribbey
    9/20/2016

    Nearly 70% of young millennials (ages 18 to 24) admit they use at least one form of piracy, but how they steal content has changed compared to years past, with a vast majority using streaming and mobile app services vs. downloads.

    Of the 2,700-plus millennials surveyed by creative services agency Anatomy Media for its “Millennials at the Gate” report, 42% said they engage in piracy via desktop streaming, while 41% said they steal content via mobile apps. Only 17% said they download content illegally.

    Millennial attitudes toward downloading was backed up further with 37% saying it was wrong to torrent content, but only 18% saying streaming illegally was wrong.

    "This reflects and aggregate shift in the nature of content theft from torrenting to streaming and is consistent with the industry-wide behavioral shift from purchasing and downloading, to renting and streaming," the report says.

    "It is notable that in both instances, the majority of the respondents did not feel that either behavior was wrong."

    In fact, more than two thirds of those interviewed for the survey said that some forms of piracy are legal, a perception likely based on how web sites dealing with illegal downloads and streaming have made it a point to look legitimate and professionally produced.

    “There is nothing to distinguish a pirate site from a legitimate content aggregator or to signal to the user that they are participating in something illegal,” the report reads.

    The report also found that younger millennials have no problems with sharing passwords for subscription and TV Everywhere content sites, with only 18% saying password sharing was wrong. Nearly 60% said they share passwords within the family, while 42% reported sharing with friends.

    Add all this to the frequent use of ad blockers, as 63% said to use them in at least one device.

    Anatomy, in fact, found a correlation between piracy and ad blockers, concluding that both behaviors support each other; double bad news for the entertainment industry.

    http://www.broadcastingcable.com/new...hifting/159771

  3. #3
    WHT-BR Top Member
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    Have we raised a generation of pirates?

    Fighting against taught expectations of continual free, easy access content may be the true battle


    Charlie Osborne
    December 2, 2011

    Printed, traditional media is on a downwards spiral.

    No longer merely an accessory to the printed press, or an audio version of your favourite book to listen to in the car, online platforms are now major contenders in content distribution.

    With an increasing reliance on online content, a way to recoup losses from the downward trend of print media is to charge for the no longer mere accessory, but necessity of engaging online content. Paywalls for content subscription services may have come a little too late to these systems.

    A thirteen-year-old a decade ago -- who is not likely to know what copyright infringement is, who finally having access to dial-up, suddenly realises they can find and download that song they want.

    It's free? 'Click here', connect, and download.

    Within twenty minutes, they had their prize. Nothing besides the risk of fake, virus-laden files stopped them from downloading the entire album.

    But times have moved on since the dial-up era.

    Downloading content has become more sophisticated and the means in which to gain data -- whether legal or illegal -- has changed rapidly. Copied videos are now obsolete, and it's less about finding pirate DVD-touting street vendors. Instead, you connect to a peer-to-peer network, or you find the file via a search engine or BitTorrent client.

    It's easy. You grab your torrent, and within minutes, the deed is done.

    With increasingly tech-savvy teenagers learning the how and where of gaining their favourite movie or TV show, their self-education was ignored by industries in general. Piracy is not a phenomenon that sprung up overnight; 'cheating the system' will always exist, but the method in which it is performed evolves with the society it operates in.

    Clients like BitTorrent allow users to find content they want very easily. Putting a figure on BitTorrent piracy alone is no easy task; and with the sheer amount of methods available to gain free content, bills like SOPA even in their original, draconian state will never stamp out online piracy.

    With the admittance of those creating this legislation that they're out of their depth -- take Rep. Lamar Smith's comments for one: "I'm not a technical expert on this" -- we have to wonder whether they believe that the general public actually have the same grasp of digital knowledge.

    The younger generation, having grown up with iProducts, broadband and the extended use of technology in schools, will be able to bypass laws set by politicians who don't understand their own legislation. It is highly unlikely that any laws passed won't have the cracks necessary to allow continual copyright infringement.

    But it's not all about access to pirate content. The younger generation are used to having free content -- having grown up with access to an unchecked, digital vault full of files in which the keys were always available.

    And then SOPA-like legislation suddenly exists. In return, so does a backlash of incredible proportions, with the sudden risk of the keys being stolen away.

    The online community ended up in arms, and online corporations who would be affected joined them. Bills like the SOPA act are an extreme and uninformed reaction to online copyright infringement finally coming to the notice of institutions like the music industry.

    But why the reaction? Is it truly about trying to catch the distributors of online copyrighted material, or is it something deeper than that?

    Piracy is no longer talked of in hushed whispers in dark corners. People who grew up with online technology trade links in a blasé fashion across email and social networks, and think nothing of sending their friend the latest e-book for their Kindle. It has become such a normal aspect of the Generation Y's life that not eyelid is batted when discussing torrent networks or the quality of the latest cinema rip.

    As we grew up, we normalised free content. Arguably, perhaps we internally normalised, if not moralised, piracy. It's not necessarily about the cash-strapped students, or the thrill of doing something illegal.

    The Generation Y has grown up with streaming and downloading copyrighted material in the same way older generations not-so-guiltily taped their favourite film on television.

    That's not to say that the only option in controlling piracy is to erect the 'Chinese Firewall 2.0', now available in Western edition. I would prefer to wait for that Blu-ray edition of the film I loved in cinema, rather than pick up a dodgy copy from the market with a persistent screen shake and the occasional popcorn-munching man blocking my view.

    Persist with the legal, subscription-based models, allow it to grow, and perhaps after time the sheer scale of the pirating community will set sail. But fighting against taught expectations of continual free, easy access content may be the true battle.

    http://www.zdnet.com/article/have-we...on-of-pirates/

  4. #4
    WHT-BR Top Member
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    "fighting against taught expectations of continual free, easy access content may be the true battle"

    Essa batalha não precisa ser travada porque já está perdida.

    "Free" produziu milionários e bilionários e continua sendo a estratégia preferencial na Internet.

  5. #5
    WHT-BR Top Member
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    Dec 2010
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    70 percent find software piracy 'socially acceptable'

    Zack Whittaker
    March 2, 2011

    Legality aside for a moment, can you say that you have never downloaded something you shouldn't have? Or are you a prolific copyright infringer and think nothing of it?

    A recent study conducted by the Danish Rockwool Foundation Research Unit found that 70% of respondents found that piracy for personal use is 'socially acceptable'.

    While social acceptance may be subjective from one person to another, 15-20% of the totall group found that downloading again for personal use is 'totally acceptable'.

    However, when asked whether it is acceptable to download something illegally and then sell it on for a profit, three-quarters said that would be 'completely unacceptable'.

    As MSNBC rightly point out, the Danish demographic does not represent on the global scale, more so a localised perspective in a region where piracy and file sharing laws are considered the most lax.

    Mass lawsuits do not deter users from pirating, nor does a three strike Internet ban. According to one, if the record labels and wider industry want piracy to lessen, focusing on areas of disincentives and promoting easier and less convoluted ways to access media, rather than pirating.

    As for now, the vast majority of the legally bought music comes from iTunes. I don't know about you, but it'll be a cold day in hell when I install iTunes on my machine - even if others can tweak it to remove the crapware from it.

    http://www.zdnet.com/article/70-perc...ly-acceptable/

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