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  1. #1
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    [EN] IBM drops SoftLayer brand, moves cloud offerings to Bluemix

    Mike Wheatley
    Oct 24, 2016

    With surprisingly little fanfare, IBM Corp. has decided to do away with its SoftLayer brand and reorganize all of its Infrastructure-as-a-Service offerings under the Bluemix moniker.

    “Today, we’re excited to share the next big step in SoftLayer’s evolution as part of the IBM Cloud portfolio: IBM Bluemix is integrating SoftLayer products and services into its vast catalog of infrastructure, platform, and application services!” the company said in an Oct. 22 statement.

    SoftLayer customers will be pleased to know that nonetheless, there will be no other major changes on their end. IBM assures us that Softlayer “will remain in place as fundamental building blocks upon which the broader Bluemix catalog will be built.” What that means is that SoftLayer’s portal and other sites will all remain in place, as they were, though customers may see some cross-pollination between it and Bluemix’s Platform-as-a-Service offerings, so users can tap into services from both brands on the site they’re most familiar with.

    In other words, you’re probably going to see the Bluemix logo a lot more, and the SoftLayer logo will slowly disappear, but everything else will remain as is, for now at least. IBM’s cloud offerings can now be seen, all in one place at ibm.com/bluemix.

    One interesting change, though: It’s now possible to sign into Bluemix with an IBM ID, which means users will have a single user interface to order and manage app runtimes, services and infrastructure. IBM said it made the change due to requests from customers, and adds that other benefits include being able to consolidate payments for cloud services under a single invoice, using a single payment method. To sweeten the deal, IBM is giving existing SoftLayer customers $200 in free credits for Bluemix applications or services.

    IBM bought SoftLayer for about $2 billion back in 2013, and quickly transformed the platform into the foundation of its IaaS offerings, but separate from its PaaS offerings on Bluemix.

    With the rebranding, IBM is clearly hoping to unify the operator and developer experience in its cloud, said Al Hilwa, program director for software development research at IDC. “Softlayer was the brand they acquired, but the Bluemix brand is a lot more meaningful to the more sought-after developer population. It also makes sense to invest and concentrate equity in a single brand going forward,” Hilwa said.

    IBM’s thinking is that it can enhance the experience for SoftLayer users by offering easy access to new services from Bluemix, like being able to spin up servers and stacks that span across infrastructures and apps, and not least present a more united face versus cloud leaders Amazon Web Services and Microsoft Azure.

    Whether or not that will actually appeal to customers remains to be seen, however. Holger Mueller, principal analyst and vice president at Constellation Research Inc., said that while the simplification might useful against AWS, and also welcomed by some customers, he’s not convinced that the move is such a smart one. He said that IaaS and PaaS are very distinctive value propositions, and that some enterprises likely appreciate that distinction.

    “Yes, there are enterprises who want and need both as they build next gen apps, but some enterprises may only need IaaS to switch their data center over, and have no interest in PaaS,” Mueller said.

    http://siliconangle.com/blog/2016/10...gs-to-bluemix/

  2. #2
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    The future of SoftLayer is bright. And it’s Bluemix.

    Kevin Hazard
    October 22, 2016

    Since the founding of SoftLayer in May of 2005, our motto has been “Innovate or Die.” Over the past decade, our business has grown exponentially and evolved to meet the needs of our customers and seize opportunities in the marketplace. The more things change, the more they stay the same.

    Today, we’re excited to share the next big step in SoftLayer’s evolution as part of the IBM Cloud portfolio: IBM Bluemix is integrating SoftLayer products and services into its vast catalog of infrastructure, platform, and application services!

    The SoftLayer products, services, tools, systems, and support you know and love will become a cornerstone of a unified Bluemix cloud experience that delivers the performance, flexibility, and consistency of SoftLayer infrastructure alongside the extensive catalog of cloud resources that include IBM Watson services, development runtimes, containers, database services, and more.

    But enough of the fluff. What does this mean to you as a SoftLayer customer?

    In the coming days, weeks, and months, you’ll start seeing “Bluemix” more and more where you’re used to seeing “SoftLayer.” Because the legacy SoftLayer offerings and legacy Bluemix offerings will be available from a unified cloud platform, we’re bringing them all under the Bluemix brand.

    The most important thing to remember about this transition is that all of the SoftLayer systems, products, services, and support you know and love will remain in place as fundamental building blocks upon which the broader Bluemix catalog will be built.

    Bluemix will be consistent with your SoftLayer experience:

    • For the next few months, all SoftLayer offerings will be available on both SoftLayer.com and IBM.com/Bluemix—which means you can order identical products and services on either site, and they’ll be deployed in the same data centers and managed in the same systems.
    • You still have access the your SoftLayer control portal to manage your cloud infrastructure environment.
    • The support teams for all platforms will remain exactly the same.


    While our team places a high priority on preserving the SoftLayer customer experience, the opportunities available as a result of this integration into Bluemix are what we’re most excited about:

    • The SoftLayer control portal has been integrated into the Bluemix console to allow for a single dashboard to manage infrastructure and cloud services.
    • By linking your SoftLayer account to a Bluemix account, you’ll receive one invoice for all of your infrastructure and services.
    • The full catalog of Bluemix products and services is available for you to integrate into your own apps and systems, letting you do what you do better and more efficiently.


    You may have seen a service notification about the availability of IBMid single sign-on authentication for your SoftLayer account, and we’re happy to announce that customers have the ability to link SoftLayer and Bluemix accounts as well.

    So, what can you do now?

    Well, you can keep doing what you’ve always done—we were intentional about making that possible. But if you want to take a more proactive approach to learning about what the future of SoftLayer looks like in Bluemix, we recommend heading over to the Bluemix homepage so you can see how our infrastructure offerings—like bare metal servers, virtual servers, cloud storage, security, and network products—are integrated into Bluemix.

    And while you’re there, you can learn about some of the cool things you can do with Bluemix, like:

    • Optimize campaigns in real-time based on customer reactions using Watson Personality Insights.
    • Improve outcomes with Watson Alchemy API and Retrieve and Rank paired with high performance bare metal servers.
    • Securely store, analyze, and process your big data using database services with Apache Spark.


    As we transition SoftLayer fully into Bluemix, please follow us over to the IBM Bluemix Blog to keep up with the latest announcements, news, and product information about your Bluemix infrastructure.

    Innovate or Die.

    -Kevin

    http://blog.softlayer.com/2016/softl...ix-integration

  3. #3
    WHT-BR Top Member
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    O fim da Softlayer

    Original [IT]: IBM integra SoftLayer dentro Bluemix

    [bing]

    TechWeekEurope, 25 ottobre 2016

    Desaparece gradualmente a separação entre Bluemix e SoftLayer, com a segunda plataforma de nuvem que passa a fazer parte do primeiro

    Para a IBM a separação entre infra-estrutura, serviços e aplicações não é mais exibida mesmo quando se trata de serviços oferecidos para empresas de cloud: é melhor ter uma "experiência" que permite para gerenciar ambos os componentes IaaS e PaaS. Por esta razão, o componente de infra-estrutura da IBM nuvem – SoftLayer – tornou-se parte do maior componente Bluemix.
    Publicidade

    A evolução na prática é primeiro definir uma única conta com o qual deseja acessar as duas ofertas, uma nova interface unifica SoftLayer e Bluemix módulos e um gerenciamento unificado de facturação. A opção para alternar para o novo ambiente ou continuar a usar o "velho" SoftLayer defende usuários agora: o domínio e SoftLayer ainda estão ativos e podem ser usados como antes, mas sem os benefícios da integração entre plataformas, diz IBM.



    Quem concordar em ir para o novo Bluemix está diante de uma nova interface em que o catálogo de serviço disponível é reorganizado em três categorias: infraestrutura para a parte típica de SoftLayer, incluindo a habilitação de servidores virtuais VMware ou metal desencapado e elementos; Apps para a parte de componentes de software Bluemix como recipientes e fundição de nuvem; Serviços Bluemix serviços como Watson e o analytics e muito.

    O novo ambiente Bluemix permite configurar e habilitar todos os componentes de uma nova solução na nuvem, sem precisar alternar entre SoftLayer e Bluemix. Conta também que, com essa evolução é mais aparente como IBM é capaz de fornecer todos os componentes da nuvem, Considerando que antes era mais automático associa Bluemix apenas a parte que está "acima" da infra-estrutura.

    A evolução do Bluemix está disponível para todos os usuários. IBM informa um detalhe importante: quem passa pela norma unificada para Bluemix você verá Bill para serviços em dólares americanos e não em sua moeda local.

  4. #4
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    Esse foi o e-mail que a SL enviou aos clientes:


    Hi,
    We’re excited to announce the release of a new unified cloud experience that combines the cloud offerings from SoftLayer and IBM Bluemix. Your experience on the new IBM Bluemix will be consistent with the experience you have come to know as a SoftLayer customer.

    Starting today:
    All offerings will be available on both SoftLayer and Bluemix—which means you can order identical products and services on either site
    You’ll still be able to access the complete SoftLayer environment from the unified control portal under the Infrastructure tab.
    Also, it is now easier than ever to access the full catalog of Bluemix products and services where you can:
    Optimize campaigns in real-time based on customer reaction using Watson Personality Insights
    Improve outcomes with Watson Alchemy API and Retrieve and Rank paired with high performance bare metal servers.
    Securely store, analyze, and process your big data using Cloudant database service with Apache Spark.




    IBM Bluemix
    Chat | Email>
    Ph: 1-866-398-7638



    $200 Bluemix Credit*

    demonstration
    To welcome you to the new Bluemix experience, we are offering you a $200 Bluemix credit* for 30 days when you link your SoftLayer account with a Bluemix account.

    Start Now




    Revolution? Evolution!

    solution
    Curious what’s at the core of the new experience?

    FIND OUT MORE




    The Foundation for Cognitive Business

    Robert LeBlanc live from World of Watson
    Oct 25th, 12:45 PM - 2:00 PM (CDT)

    WATCH NOW

  5. #5
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    Típico padrão IBM:


    IBMBlueMix.jpg

  6. #6
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    Aviso!
    Conteúdo perigoso para pessoas sensíveis. A página fica recarregando indefinidamente.

    https://console.ng.bluemix.net/pricing

    https://www.ibm.com/cloud-computing/bluemix/oops


    UPDATE-1: Issue with IBM Bluemix catalog using some languages in all the public regions
    Users may be experiencing an issue when loading the IBM Bluemix catalog through the webconsole and using languages different from English as default browser language (French and Italian are confirmed as impacted).

    As temporary workaround the users experiencing this issue with the catalog can temporary set English as default browser language.

    We apologize for the inconvenience, we are actively working on a quick fix of this issue.

    Update 2016-10-25 00:00 UTC: A fix has been developed and will be rolled-out as soon as possible.
    Updated: Oct 24, 2016 10:06 PM UTC-0200
    Starts: Oct 23, 2016 3:00 PM UTC-0200
    Category: Bluemix Platform
    Region(s): au-syd
    eu-gb
    us-south
    https://console.ng.bluemix.net/status/

  7. #7
    WHT-BR Top Member
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    Dec 2010
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    Citação Postado originalmente por Arr Ver Post
    Esse foi o e-mail que a SL enviou aos clientes:
    Nem um pio sobre a extinção da marca SoftLayer. Ou a informação está no assunto do e-mail?

  8. #8
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    Nada!

    O assunto veio como

    "SoftLayer, an IBM Company"
    SoftLayer and IBM Bluemix unite on one cloud platform


    Ingenuamente fui no site da Softlayer tentar descobrir do que se tratava o "Bluemix" e nada.

    No site da Bluemix também não consegui destrinchar nada, pelo menos não sem criar uma conta.
    O máximo que me aproximei das ofertas foi uma página com capturas de telas dos formulários de seleção de servidores "metal desencapado" da SL

  9. #9
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    Não vou ficar surpreso se qualquer dia me convidarem a "me retirar" e deixar para trás meu servidorzinho sobrevivente de U$150.

  10. #10
    WHT-BR Top Member
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    Dec 2010
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    Citação Postado originalmente por Arr Ver Post
    Não vou ficar surpreso se qualquer dia me convidarem a "me retirar" e deixar para trás meu servidorzinho sobrevivente de U$150.
    Ou podem fazer um pequeno reajuste, como a Microsoft fez no Reino Unido, aumentando preços em libra em até 40% para "equalizar" os preços na região. Lembrando que a OVH fez também, a OVH fez pior em Montreal.
    Última edição por 5ms; 25-10-2016 às 11:20.

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