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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Alibaba confronts a slowdown on Singles Day

    Alibaba has long hyped Singles Day, but being the emblem for China's rising consumer is hard if growth is slowing.

    NOV. 10, 2016

    Singles Day in China has become the world’s biggest shopping day. Yet its most impressive aspect is not the millions of packages shipped or the billions of dollars spent, but the fact that it exists at all.

    With clever marketing and help from an online spending boom, the Alibaba Group, in less than a decade, turned Nov. 11 into a symbol of the power of the Chinese consumer. Last year, by Alibaba’s tally, $13.5 billion changed hands over its platform that day — a feat it expects to top on Friday.

    Yet the very dynamics that helped Alibaba engineer the Hallmark-like holiday out of thin air have turned against it.

    Growth in new internet users is slowing in China, as is growth in the number of Chinese people and companies opening stores on Alibaba’s sales platforms. More important, growth in the value of the goods sold on the company’s platforms is decelerating.

    Even the numbers underlying the event — which investors scrutinize as a gauge of the health of Alibaba and the Chinese consumer — are under a cloud. In the United States, the Securities and Exchange Commission is investigating how Alibaba reports its Singles Day operating data.

    Pressed by investor expectations on one hand and a slowdown in growth on the other, investors are watching closely to see what Alibaba’s next act will be.

    In response, the company has been investing billions of dollars outside China and in a number of thus-far unprofitable businesses like cloud computing. One of its biggest pushes is in entertainment, and Singles Day this year appears aimed at using show business to maintain the buzz.

    The event this year is scheduled to feature a concert by OneRepublic and appearances by Kobe Bryant and the German soccer player Thomas Müller. (The singer Katy Perry pulled out of the event, citing a family issue.) The company has also hosted a fashion show, and it is producing a series of television shows for the holiday and introducing a Pokémon Go type of augmented reality game.

    In some ways, Alibaba is trying to smooth over issues faced by China more broadly. The demographics that have powered its expansion are less favorable, and it must manage a transition to new sources of growth.

    Singles Day has become a symbol of the rise of one of those sources: Chinese consumption. So widely watched is the holiday that Chinese Communist Party leaders have met with the company about the event.

    “You live by the sword, you die by the sword,” said Duncan Clark, the founder of the investment advisory firm BDA China and an early adviser of Alibaba who has written a book about the company. “Alibaba has to keep these numbers growing. A slowdown obviously wouldn’t be welcomed by the government.”

    Alibaba says sales volume is only one metric by which it judges Singles Day, and it said in a written statement that “it is inevitable that the law of big numbers comes into play.”

    Singles Day was originally an obscure, little-practiced holiday for singles in China to celebrate themselves, and it is held on Nov. 11 for the solitary feeling that the date 11/11 invokes. The company’s version of the holiday was created in 2009 by Daniel Zhang, Alibaba’s current chief executive, who at the time oversaw its Tmall service, the company’s platform for major brands like Adidas and Disney. The promotion, which was intended to help the then-fledgling Tmall platform, posted $7.7 million in sales.

    Those sales were not reaped by Alibaba, however. The company uses a statistic called gross merchandise value that measures the monetary worth of transactions that flow through its services. Alibaba makes money by charging vendors on its platforms to advertise and for a percentage of sales.

    “Ever heard of a logistics company that reported the value of the goods they shipped?” said Marshall Meyer, a management professor at the University of Pennsylvania, adding that the metric was confusing in Alibaba’s context.

    Gross merchandise value is also not defined under accounting standards, and critics have grown increasingly skeptical of the numbers. For example, it does not include returns, which for Singles Day can be as high as 30 percent of sales, analysts say. Alibaba says that returns are usually only in the single digits.

    Vendors also report that there is pressure to offer steep discounts on Singles Day, ginning up even more sales volume. “If you don’t lower your price as asked for Singles Day, then in future you will be less favored,” said Odyssey Chang, a merchant on Alibaba’s sites who sells luxury goods and wine.

    Alibaba has de-emphasized the metric in recent months and no longer reports it on a quarterly basis. Still, Mr. Zhang, the holiday’s originator, said in an interview that Alibaba decided it would report the number in real time throughout the holiday, as it had in the past.

    Alibaba, Mr. Zhang said, “had a very transparent conversation with the S.E.C.” He said that Singles Day was a quirk of the Chinese internet that they were proud of, “something new that didn’t happen in the U.S.”

    If it is a novelty, it has its analogues. Perhaps the best comparison might be Apple’s product unveilings each autumn. If Apple’s event has an air of exclusivity and focus on products, Alibaba’s is a far more boisterous, egalitarian affair, but one that turns the company into an emblem of China’s economic rise.

    At the center is Alibaba’s founder and executive chairman, Jack Ma. A son of professional performers of a Chinese style of comedy called cross talk, Mr. Ma brings to the company charisma and an eye for attention rather than a gift for technological wizardry.

    Earlier in the company’s history, he acted as ringleader of an event called Alifest that brought vendors and employees together and that aimed for maximum buzz. One year, Arnold Schwarzenegger attended. Another year, Jack Ma covered himself in face paint and sang “Can You Feel the Love Tonight?” from “The Lion King,” in front of a stadium of Alibaba customers and employees.

    Alibaba often uses Mr. Ma in ways intended to appeal to its online vendors — a group that it hopes will be inspired by his success to spend on advertising on the company’s platforms. During Alibaba’s 2014 initial public offering in the United States, Mr. Ma gave television interviews but allowed a group of merchants to ring the stock exchange bell.

    “I think me and many in the industry were inspired by Jack Ma and the successful internet businesses of his time,” said Mr. Chang, the Alibaba merchant. Merchants like Mr. Chang supply a huge chunk of Alibaba’s revenue as they spend ad dollars on its websites.

    The same sociopolitical dynamics are at work for Singles Day, except they increasingly include the product-buying audience at home.

    “The economy has grown so quickly that more and more people are left with the feeling of not being able to participate fully in the economic miracle,” said Mark Natkin, founder of the technology research firm Marbridge Consultants. “All these people now have this holiday where they can celebrate themselves.”

    With growth slowing, Alibaba is increasingly counting on those viewers. Last year, the company’s four-hour gala attracted more than 100 million views on television and live-streaming.

    And Mr. Zhang said that Mr. Ma, who has stepped back from the company’s day-to-day operations, will appear on the show. “Jack,” he said, “is very happy to be involved as a participant.”

    Cao Li contributed research from Beijing.

    Última edição por 5ms; 10-11-2016 às 14:14.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Singles Day: Alibaba closes in on record sales

    E-commerce giant Alibaba looks set to smash the sales record for its annual Singles Day event.

    November 11, 2016

    About 12 hours into the event, sales had reached 82.4bn yuan ($12.1bn; £10bn), the firm said. Last year's record was $14.3bn.

    But some have questioned the accuracy of the numbers, amid claims of inflated sales data at online retailers across China.

    Merchants passing off counterfeit goods as genuine is also an industry problem.

    Alibaba reported 85% of purchases had been made on mobile phones during Singles Day.

    Technology shift

    The company has also been experimenting with new technology including augmented reality and virtual reality to give shoppers other ways of buying items.

    And the event had a blistering start with sales hitting $5bn (£4bn) in the first hour, Alibaba said, though that total included pre-orders made by customers who could "lock in" prices. It took 90 minutes to hit that milestone in 2015.

    Singles Day is held every year on 11 November. The day is also referred to as Double Eleven because of its date.

    Originally claimed as a celebration for China's young singletons, Alibaba turned it into a shopping bonanza in 2009.

    While Alibaba is undeniably the driving force behind the event, other retailers have also stared to piggyback off the idea, including extending the concept to Hong Kong and Taiwan.

    Alibaba's rival JD.com, which focuses more on electronics, reported receiving more orders in the first nine hours of trading on Friday than it had done during the whole of Singles Day 2014.

    Yashan Zhao, BBC Chinese - 'Unstoppable hands'

    Obsessive shoppers have been lamenting for years that they should cut off their "unstoppable hands" because they end up buying far more than they actually need. But this year, they were joining in on the shopping frenzy again.

    One Taobao user posted an image of Alibaba founder Jack Ma as a vampire to show his love and hate for the online bonanza.

    Lili Lee took advantage of the festival two years ago but ended up being scammed for 13,000 yuan ($1,908; £1,519)- five times her monthly salary.

    But this year she is back online and has already spent about 7,000 yuan.

    As has now become tradition, Singles Day was kicked off with a televised gala event which this year included a performances by One Republic and appearances by basketball legend Kobe Bryant, English football legend David Beckham and singer-turned designer Victoria Beckham.

    But pop star Katy Perry, who had been scheduled to perform, withdrew citing a family emergency.

    Analysts have predicted this year's event could see Alibaba rack up sales of $20bn despite a slowdown in China's economy, partly due to the event having a broader audience.

    "We're seeing an even bigger shift from offline shopping to online shopping," Kitty Fok, managing director of IDC China told the BBC.

    "And there is also more of a focus on rural areas. People in the villages who could not do online shopping now have mobile phones and so can do that."

    Última edição por 5ms; 11-11-2016 às 06:57.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Alibaba Singles' Day sales pass 2015 total, but growth rate slows

    Employees work extra hours to pack products at a factory during the 11.11 shopping festival, in Taicang, Jiangsu province, China, November 11, 2016. REUTERS/Stringer

    By Catherine Cadell
    Nov 11, 2016

    Alibaba Group Holding Ltd's (BABA.N) Singles' Day sales surged past last year's 91.2 billion yuan ($13.36 billion) total with nearly nine hours left on the clock, but growth was markedly slower than in 2015 as shoppers sought even bigger price cuts.

    Amid fanfare and celebrity razzmatazz, sales on Alibaba's platforms had raced to a billion dollars in under five minutes and within the first sixty minutes had passed $5 billion - a third faster than 2015 as the e-commerce giant looked to shrug off a domestic economic slowdown and a U.S. accounting probe.

    The 24-hour event held annually on Nov. 11 offers a benchmark for Alibaba's performance and an insight into China's swing to online shopping, especially via smartphones. Launched in 2009, Alibaba's version of the event was designed to encourage consumers without a partner to treat themselves.

    Sales growth was down from last year's 60 percent amid a more saturated domestic online retail market, a weaker economy and sluggish personal income growth. A strong U.S. dollar also hit the headline sales figure in dollar terms.

    The discount shopping day, also known as "Double 11", still shifts more goods than Black Friday and Cyber Monday in the United States combined. Sales on Alibaba platforms, including Tmall and Taobao, are tipped to exceed $20 billion this year.

    "Back in 2013, 35 billion yuan ($5.14 billion) was our one-day GMV (gross merchandise volume)," said Chief Executive Officer Daniel Zhang in a live microblog posting on Alibaba's event. "Now we can achieve it in one hour."

    GMV refers to the value of goods sold by vendors through Alibaba's platforms. Alibaba makes money through advertising and charging vendors a proportion of their sales.


    After a beefed-up marketing push over the last month - with fashion shows and virtual reality games - sales officially opened at midnight, releasing a wave of pre-orders that shoppers had placed ahead of the event. Sports stars David Beckham and Kobe Bryant attended the countdown, though headline act Katy Perry pulled out last minute citing a "family" issue.

    At 1519 p.m. (0719 GMT) a live sales tracker at Alibaba's main event in the southern Chinese city of Shenzhen passed the 2015 yuan total, ensuring the day will set a new record but, in dollar terms, was still short of 2015's $14.3 billion.

    The rise of Singles' Day reflects how China's consumers, armed with smartphones, are racing online to shop - to the detriment of bricks and mortar stores. So far on Friday, 83 percent of sales were via mobile devices, up strongly from last year, Alibaba said.

    The day itself is a double-edged sword for many: Couriers, packaging firms and vendors say low prices and steep competition mean profit margins are slim despite large sales volumes.

    Cut-throat competition for customers has also caused concern over false advertising and massaged statistics. This week China's business regulator advised mainland online shopping platforms to guard against suspect sales tactics.

    In May this year, Alibaba said the U.S. Securities and Exchange Commission (SEC) was looking into how it reports its Single's Day figures. Alibaba said at the time it was cooperating with the authorities, and that the SEC advised it the investigation should not be seen as an indication the company had violated federal securities laws.

    Alibaba declined to comment on the SEC probe on Friday.

    Alibaba is not the only retailer to mark Nov. 11 with a massive sales drive. China's no. 2 e-commerce player JD.com Inc (JD.O) and many others also offer discount deals on the day.

    (Reporting by Cate Cadell and Xihao Jiang; Writing by Adam Jourdan; Editing by Kenneth Maxwell and Christopher Cushing)

    Última edição por 5ms; 11-11-2016 às 07:06.

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    What’s Next For Baidu, Alibaba and Tencent?

    Isabella Zhong
    November 11, 2016

    Barron’s Asia predicted in January that a three horse race between China’s largest internet companies this year would see Tencent take gold, Alibaba silver and Baidu bronze – and so far we are on the money.

    Online gaming and social media giant Tencent has added 33% to its share price since the beginning of the year. Tencent’s competitive edge in online-to-offline (O2O) commerce – one of the key battlegrounds for new growth among China’s three internet giants – and its cash cow online gaming business made it a stand-out favorite for us. CEO Pony Ma also jockeyed the Shenzhen-based company to two major milestones this year: a $10 billion acquisition of Supercell and the title of Asia’s largest company. Following behind is Alibaba, which has notched up a 16% gain in its share price. The e-commerce giant has reaccelerated earnings growth this year by improving conversion of eyeballs into cash. However, it’s been a tough year for Baidu. China’s number one search engine is down 14% this year after authorities clamped down on its search advertising business. The company also trailed its two larger rivals in capturing new sources of growth.

    So what now for China’s internet behemoths? Here’s our guide to what investors need to be watching over coming months.


    Tencent is one of the most–loved stocks in Asia - but it’s also priced for perfection. At HKD202 a share, Tencent trades at a pricey 31 times forward earnings. Such a ritzy multiple leaves no room for disappointment on growth expectations. The next major hurdle for Tencent is September quarter earnings due on November 16. Analysts surveyed by FactSet have penciled in year-on-year growth of 40% for revenues and 41% for earnings per share. The numbers are similar to what Tencent posted in the June quarter: 46% on the top line and 39% on the bottom line. HSBC ’s Chi Tsang is one analyst who is upbeat on Tencent delivering a strong performance in the September quarter. Tsang expects speedy growth in smartphone games and advertising, combined with steady margins, to underwrite a 48% increase in earnings. The analyst has a buy rating on Tencent with a HKD256 a share target price. In the unlikely event of an earnings miss, any dip in the shares could present a buying opportunity as Tencent’s rising dominance in many new growth areas such as online media and payments – backed by its massive WeChat user base – is poised to power strong earnings over coming years.


    Alibaba has been working hard to boost revenues from its e-commerce platform this year. A higher monetization rate – or the amount of revenue generated for each yuan of goods sold on Alibaba’s platform through commissions and advertising – has helped the company to trump earnings expectations this year. The big question now is how much further Alibaba can bolster its monetization rate. Morgan Stanley analyst Julia Zhu expects the monetization rate to rise to 3.5% in 2020 from 2.8%, but argues it could be as high as 4.7% as online marketing spending by retailers grows and Alibaba snares a larger share of the pie. Zhu has an overweight rating on Alibaba with a $132 a share target price. At $94 a share, Alibaba trades at 24 times forward earnings, making it the cheapest of the three Chinese internet giants. Another area to keep an eye on is Alibaba’s nascent cloud computing arm – a new source of growth the company has invested heavily in over the past year. AliCloud recently announced price cuts of up to 50%, but Deutsche Bank analyst Alan Hellawell expects the boost to demand from the lower fees to neutralize the impact on revenues. AliCloud’s revenues surged 130% year-on-year in the September quarter to lift Alibaba’s top line above analyst expectations.


    Baidu is looking to reinvent itself after a rough year. The search engine is expected to generate only 4% revenue growth this year after authorities tightened rules for online advertising, which accounts for 90% of the top line. Baidu suffered its first ever quarterly revenue decline in the September quarter as the number of advertisers plunged. The company’s core search business is also being buffeted by the shift of Chinese internet users to mobile from PC, while it’s been dialing down investments in new growth areas that it has previously invested heavily in such as O2O. Baidu now is betting on A.I. – or artificial intelligence – to power future growth. It recently launched venture capital firm Baidu Venture to invest in A.I., as well as augmented reality and virtual reality. JPMorgan ’s Alex Yao argues that while A.I. could become a long-term growth driver in three to five years and is a better fit with Baidu’s core search business, it’s likely to have only a negligible effect on earnings in the next year or two. A possible disposal of O2O assets could bolster Baidu’s earnings in coming quarters, but visible sources of growth are lacking for the next few years, notes Yao. The analyst has an underweight rating on the stock with a $164 a share target price. At $163 a share, Baidu trades at 28 times forward earnings.


  5. #5
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Alibaba's India strategy revolves around strong payment infrastructure

    Bindu Menon
    November 11, 2016

    Chinese e-commerce giant Alibaba said its India strategy will revolve around strengthening its payment infrastructure. The global firm, which is holding its shopping extravaganza, said unlike its competitors Snapdeal, Amazon and Flipkart, who are burning cash to gain market share, it will be watching the market.

    "We will focus on payment in India and services later. In India, we have made investments in Paytm and own 40 per cent in the company. We will continue to expand our base wherever there is mobile phone growth," Michael Evans, Group President, Alibaba said.

    Asked about its India-specific plans, he said, "Amazon, Flipkart and Snapdeal use a business model that doesn't make sense for us. They are spending a lot of money to gain money. That is not in our DNA".

    Alibaba is currently running the biggest shopping festival in China's consumption history. The 11.11 shopping festival by the tech firm, popularly known as 'Singles Day', focuses on marrying consumer technologies with omni-channel ecosystems.

    For starters, it will demonstrate the world's first end-to-end virtual reality (VR) shopping experience in which the entire transaction from browsing to order and payment is completed within a VR environment. The company has also expanded its TMall -- the 'see and buy now' concept. TMall is the biggest online b2c concept.

    Joe Tsai, Vice-Chairman, Alibaba Group said, "Shopping is entertainment in China. The idea is to make the experience fun and the interactive experience is a part of that experience.

    He said the company has developed a location-based augmented reality mobile game called 'catch the TMall cat' into its TMall app. The aim of the game is to drive footfalls to offline locations of TMall merchants, an Omani channel model.

    Alibaba said it is working with more than one million offline stores across product categories to present consumers an integrated online to offline experience across products.

    This year Alibaba's event has over 11,000 international brands participating in 11.11 activities.

    Several first-time brands are reposing their faith in the global shopping event, including Burberry, Sephora, Target and Maserati, among others.

    Last year, Alibaba's event recorded sales of $14.3 bn in sales, up 60 per cent from the previous year.

    Evans said shopping festivals such as 11.11 would become global as they connect manufacturers with buyers.

    "The future of globalisation will not be with global MNCs but smaller SMEs. Our platform helps goods and services reach the consumer at a reasonable price," he added.

    Alibaba Group's annual shopping event kicked off yesterday in China. Within the first five minutes, the total GMV settled through Alipay exceeded $1 billion (RMB 6.8 billion). In the first hour, the total GMV settled through Alipay was $5.2 billion (RMB 35.3 billion).

    In the first two hours, the total GMV settled through Alipay was $7.2 billion (RMB 48.6 billion), and mobile GMV settled through Alipay accounted for 84 per cent of the total GMV.

    (The writer is in Shenzhen at the invitation of Alibaba)


  6. #6
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    A voz do dono

    South China Morning Post é um dos vários jornais de propriedade do grupo Alibaba.

    Paul Mozur ‏@paulmozur 2 hours ago
    Feeding the hype machine w/ Alibaba's media channels is why it bought those media channels.

    Tmall’s cat, VR may bolster Alibaba’s 2016 Singles’ Day haul by 29 per cent, analysts say

    2016 Singles’ Day sale may increase 29 per cent from last year’s US$14.3 billion, according to the average forecasts in a Post survey of analysts

    Phoenix Kwong
    Celine Ge
    Sarah Zheng
    He Huifeng
    11 November, 2016

    Alibaba Group Holdings’ 2016 Singles’ Day online shopping extravaganza will likely increase 29 per cent from last year’s haul to a record 125 billion yuan (US$18.45 billion), according to a South China Morning Post survey of five analysts tracking the company.

    Top among this year’s attractions is a cat mascot -- taking the cue from Pokemon Go -- that can be followed via smartphones, exchangeable for discounts and prizes. Chinese shoppers will be able to browse in Macy’s New York store and other malls through using virtual reality goggles on Alibaba’s Tmall and Taobao platforms.

    “We want to turn e-commerce into entertainment, and make shopping fun,” said Alibaba’s executive vice chairman Joe Tsai, ahead of a Shenzhen gala party counting down to 24 hours of shopping frenzy starting at midnight on Friday.

    With advertisements on newspapers, magazines, China’s broadcast networks and even the trams rambling along Hong Kong streets, very few people are unaware of the planet’s largest online shopping event. In the process, Alibaba is upending China’s retailing industry.

    The Hangzhou-based company has set up 20,000 stations in China’s countryside, making it easier for the nation’s 600 million rural residents to shop for imported products and services from Head & Shoulders shampoo to a Mauritius holiday, and even a 2017 Ford Mustang muscle car, all at discounts of as much as 50 per cent off normal prices.

    Alibaba, which owns the South China Morning Post, will be helped by its stakes in media portals including Youku Tudou, which will be able to direct web traffic to Taobao and Tmall, said Guotai Junan Securities’ analyst Ray Zhao. He expects Alibaba to log between 125 billion yuan and 130 billion yuan, a 36 per cent increase in value from last year.

    “More brands will have their celebrity endorsers take part in live webcasts of Singles’ Day marketing campaigns this year to interact directly with consumers,” Zhao said.

    David and Victoria Beckham were the star attractions at a Shenzhen gala produced by the 2016 Oscar producer David Hill, kicking off the countdown to the shopping event.

    Victoria Beckham, wearing a dress of her own brand, displayed a pair of sunglasses and presented them to a member of the estimated 2,000-strong audience that thronged the arena. Katy Perry, the US pop singer of “Roar,” withdrew from a headline performance at the event, after tweeting her disappointment with the US presidential election results.

    After the Beckhams’ speech and presentation, Taiwan actress Lin Chi-Ling led the audience in a game of hunting for the Tmall cat through their smartphones.

    Alibaba logged a record 91.2 billion yuan in gross merchandise volume (GMV) in 2015, 60 per cent rise from the 2014 tally. The e-commerce firm doubled its Singles’ Day, also know as double 11 shopping festival, sales to 57.1 billion yuna in 2014 from the previous year.

    The outlook on China’s economy, which is expanding at the slowest clip in three decades, may cast a pall over the frenzied shopping, said Analysys International’s e-commerce analyst Yang Yaqiong.

    “Consumers used to stockpile products at discounted prices in previous years, but some were irrational consumption,” Yang said in Beijing, adding that she’s forecasting a 20 per cent increase in this year’s GMV from the 2015 record. “It will be different this year, as consumers will care whether or not they really need these products.”

    Retail sales for the first nine months posted a better-than-expected increase of 10.4 per cent from last year, while online sales grew by 26.1 per cent to 3.6 trillion yuan.

    Still, the higher sales is likely to be a boon for Alibaba’s fourth-quarter earnings, said Maybank Kim Eng’s analyst Mitchell Kim.

    Additional reporting by Alun John, Sarah Zheng and Summer Zhen

    Última edição por 5ms; 11-11-2016 às 08:15.

  7. #7
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Alibaba once again broke its sales record on the shopping day it helped create

    Eva Dou
    Nov. 11, 2016 4:26 a.m. ET


    Singles’ Day was a tongue-in-cheek holiday begun by some Chinese young people in the 1990s to commemorate the lonely hearts among them, with the evocative date 11-11. Over the past seven years, Alibaba Group Holding Ltd. has commercialized the day into the world’s biggest annual shopping festival through savvy marketing and steep discounts.

    Vendors sold some $14.3 billion worth of goods through Alibaba’s platforms on the day last year, dwarfing the numbers seen on the Black Friday and Cyber Monday shopping sprees that follow Thanksgiving in the U.S.

    Alibaba topped that record at about 3:20 p.m. on Friday, with hours of shopping left to go. It will release a final figure for the day’s turnover after sales close at midnight.


    Affluent consumers are China’s fastest-growing group, with the number of households earning more than 136,000 yuan a year expected to jump from 82 million last year to 137 million by 2020, according to Gavekal Dragonomics. They are eager to spend on luxuries like health and fitness goods, international tourism and SUVs. “The time to capitalize on the surging numbers of newly affluent Chinese households is now,” the research firm said in a report in May.


    Singles Day poses something of a quandary for China’s government, which welcomes the shot in the arm to the economy but looks askance at rampant materialism.

    The People’s Daily cautioned cadres ahead of time against lavish spending on designer watches and purses, and warned that any use of public funds was strictly forbidden.

    But the event itself was characterized by escapist spectacle. At the kickoff gala, dancers traipsed around swinging colorful shopping bags. Mr. Ma did his card tricks, then made Ms. Johansson appear out of thin air from behind a curtain, David Copperfield style.

    “It might be pure illusion, but that’s fine with me right now,” said Duncan Clark, founder of the consultancy BDA and author of a book about Alibaba, as the party came to a close.


  8. #8
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Alibaba blasts through ¥100bn mark in biggest Singles' Day yet

    Sales reached US$15 billion shortly before 8pm in China

    Alibaba has broken the record for Singles' Day, the convoluted shopping festival invented to celebrate the joys of being single while really being an excuse to flog phones.

    The ‘festival’ eclipses Black Friday and Cyber Monday in terms of sales, and has already eclipsed the ¥100bn mark with hours to go. Many deals will continue into the weekend too.

    During the first hour, order volume reached a record-breaking peak of 175,000 orders in just one second, while 120,000 payments were settled per second at the peak.

    Total GMV surpassed $1 billion in four minutes and 54 seconds into the sale and the mobile GMV surpassed $1 billion in five minutes 31 seconds into the sale, the company claimed.

    Alibaba Group CEO Daniel Zhang, in the company’s official blog said, “Back in 2013, 35 billion yuan was our one day GMV. Now we can achieve it in one hour.”

    Última edição por 5ms; 11-11-2016 às 11:57.

  9. #9
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Silicon Valley meets Hollywood

    “In the US if you log on to Amazon, it’s a chore”

    Louise Lucas
    November 11, 2016


    The biggest retail event in the world was preceded by a musical extravaganza in the southern Chinese city of Shenzhen that combined local and international celebrities — including basketball star Kobe Bryant, actress Scarlett Johansson and footballer David Beckham — with adverts and buying opportunities.

    During the live-streamed show audiences participated in games by shaking, scanning and tapping their phones more than 6.8bn times, Alibaba said.

    Described as Silicon Valley meets Hollywood, the show also supports Alibaba’s belief that shopping among the under-35s, who comprised much of the crowd, must be entertaining as well as efficient.

    “In the US if you log on to Amazon, it’s a chore,” said Joe Tsai, Alibaba vice-chairman. “But here in China shopping is entertainment.” Trainers, masks, diapers and lipstick were among the top-selling products when the sale opened at midnight on Thursday, ushering in the graphically symbolic 11/11 Singles Day. Some 12,000 international brands were on sale.

    About 85 per cent of transactions in the first hour were made on mobile devices.

    The company said its Singles Day sale would feature 6 million products from 30,000 brands sold by 40,000 merchants.

    The festival, which began life as a kind of anti-Valentine’s Day until it was corralled by Alibaba as a totem to consumerism, is much bigger than the US’s Cyber Monday — last year, it was three times as big.

    For the first time, Taiwan and Hong Kong — where trams and metro stations were plastered with adverts ahead of “double 11” Singles Day — joined in, marking Alibaba’s first steps to expand the event abroad.

    But Alibaba’s numbers — its preferred metric for sales is gross merchandising, which is real time and unaudited — have come under the regulatory spotlight, as have the preponderance of fake goods on its websites.

    The US Securities and Exchange Commission has queried the numbers, as well as probed how Alibaba accounts for its Cainiao Network logistics unit and its reporting of transactions among its many businesses.

    Analysts have also questioned the numbers, which have previously been inflated by “brushing”, or the practice of merchants sending out empty packages to boost their rankings. Gross merchandise volume (GMV) also includes shipping and does account for returns.

    Duncan Clark, chairman of consultancy BDA China and author of a book on Alibaba, estimated that “click farms” — which boost numbers by creating phantom orders — comprised some 20 per cent of GMV in 2014.

    “There’s an element of theatre to this, literally,” he said. “There’s going to be a need for greater scrutiny.”

    Alibaba has this year appointed PwC to audit its GMV numbers

    Chinese regulators have also vowed to tackle any merchant abuses on the day, including “fake discounts” based on ramped-up prices in previous weeks.

    Alibaba said it was working with the SEC and stressed that it did not tolerate merchant malpractice on its marketplaces.


  10. #10
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Exclamation Alibaba breaks records, sells $17.7 billion on Singles Day

    C. Custer
    Nov 11, 2016

    As the clock struck midnight, Alibaba announced its final total for 2016’s Singles Day sales frenzy: US$17.7 billion.

    Alibaba has beaten its own sales totals each year since the sales began, and this year was no different. It passed last year’s US$14.3 billion high-water mark early in the evening, a sign that this year’s growth wasn’t going to be quite as explosive as previous years’ (in 2015, Alibaba hit the previous year’s mark at midday). In the end that proved true, as Alibaba fell just short of the US$20 billion target some had been expecting it to surpass. Still, nearly US$18 billion is nothing to sneeze at.

    Singles Day is the world’s largest shopping holiday, and this year’s Alibaba number alone is likely to exceed Black Friday and Cyber Monday numbers in the west later this month. But it’s worth pointing out that Alibaba’s Singles Day figure – which is the day’s total GMV, or gross merchandise volume – isn’t the same as revenue. GMV represents the total value of goods sold, and investors have raised questions about the way Alibaba counts it.

    Even so, there’s no denying that Alibaba’s sale is by far the most massive in global ecommerce, and this year marks another year of strong growth for the holiday. Alibaba CEO Daniel Zhang says that only 10 percent of China’s total retail spending is happening online, which means that Singles Day will likely keep growing for years to come.


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