Página 1 de 2 12 ÚltimoÚltimo
Resultados 1 a 10 de 20
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    [EN] Tucows Acquires eNom

    Nicole Henderson
    January 20 2017

    Domain name and internet services provider Tucows announced on Friday that it has acquired wholesale domain registrar eNom from Rightside Group for $83.5 million.

    The acquisition of eNom will add 14.5 million domains under management and 28,000 active resellers. It will give Tucows a total network of over 40,000 resellers globally and 29 million domains under management.

    The deal, as Andrew Allemann at Domain Name Wire points out, “leaves Rightside as a shell of its former self. eNom generated $116.5 in revenue during the first three quarters of the year, representing 72% of Rightside’s revenue during that period. Rightside will be left with its portfolio of new top level domain names, portfolio of second level domains and Name.com.”

    Headquartered in Toronto, Tucows has more than 400 employees, and also runs wholesale domain registrar Open SRS, which launched in 1999.

    “For years, eNom and OpenSRS have been the two leading registrars primarily focused on the needs of resellers. This focus means these businesses fit very well together,” David Woroch, Tucows’ Executive Vice President of Domains said. “The acquisition keeps eNom resellers where they will be well understood, well valued and well served and creates tremendous value for Tucows and resellers on both sides through efficiency and scale.”

    “This industry has changed so much since Tucows and eNom each launched wholesale registrar services over fifteen years ago and .com, .net and .org essentially represented the namespace,” Elliot Noss, Tucows’ CEO said. “It is a lot more challenging and complex now. At the same time, it is more mature and much more competitive. Scale is absolutely critical. This is a rare deal that gives Tucows and its investors exactly that while offering an immediate cash on cash return.”

    Tucows expects the transaction to be immediately accretive to earnings. Tucows trades on the NASDAQ as TCX.

    http://www.thewhir.com/web-hosting-n...r-83-5-million

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573
    Citação Postado originalmente por 5ms Ver Post
    for $83.5 million.

    The acquisition of eNom will add 14.5 million domains under management and 28,000 active resellers.
    Surpreendente o valor pago, não?

    Se por um lado eu tenho um punhado de dominios registrados pelos próximos 10 anos, também tenho um saldo em dolares na conta. Ambos precisam ser honrados. Qual o impacto desses compromissos? Mas pagar US$ 6 por dominio e ganhar 28 mil revendedores ativos? GoDaddy e 1&1 não gastam mais para conquistar novos clientes? O negócio parece tostões comparado com as despesas milionárias de marketing da GoDaddy (ex: anúncios intervalos Super Bowl, patrocinio Fórmula Indy, etc), e promoções como registros de nomes de dominio .COM custando menos US$ 1 -- mas não a renovação .
    Última edição por 5ms; 24-01-2017 às 10:09.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573
    Qual o impacto desses compromissos? O primeiro é não ter receita de renovação mas não implica em não ter outras receitas e pode ser descontado do valor do negócio. O saldo também pode ser facilmente descontado e igualmente é venda garantida com pagamento antecipado, sem direito a devolução. A eNom ao vender o negócio comprou os serviços da Tucows.

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    off-topic GoDaddy in, Frito-Lay out as Super Bowl ads take shape

    Last year, CBS sought between $4.5 million to $4.7 million for a 30-second spot, according to trade magazine Variety. This year, Fox is seeking between $5 million to $5.5 million for a 30-second ad.

    Eli Blumenthal , USA TODAY
    Dec. 15, 2016

    There are still three weeks left in the NFL's regular season, but that hasn't stopped companies from revealing their ad playbooks for February's Super Bowl.

    Thursday, domain name seller GoDaddy is slated to announce it is rejoining the field, with plans to advertise in Super Bowl LI after sitting out last year's big game. It joins other marketers such as Mars-owned Snickers and Skittles candies, Avocados from Mexico, WeatherTech, Wix and Anheuser-Busch InBev. Anheuser-Busch will advertise several brands during the Feb. 5 game, including Budweiser, Bud Light and Busch, with the latter making its Super Bowl ad debut.

    GoDaddy's upcoming 30-second ad will mark the 12th time the brand has advertised in the Super Bowl.

    "We're back," GoDaddy Chief Marketing Officer Barb Rechterman says. The company took off last year's game to devote resources to expanding its international presence, she says, with its services now available to more than 56 markets.

    "At this juncture, we felt like we were ready to come back to the Super Bowl," Rechterman says.

    Known for its provocative ads that featured scantily clad women and some shocking storylines, its early Super Bowl ads helped turn the company into a brand name. GoDaddy hasn't revealed much about what its upcoming commercial will feature. It is, however, teasing that it will promote a new, yet-to-be announced product and will be the first of a yearlong campaign designed to highlight the "power of the Internet."

    In a season where NFL TV viewership has seen declines, the Super Bowl is still a major attraction for advertisers. Last year's battle between the Carolina Panthers and Denver Broncos drew 113 million viewers, with 16.9 million Super Bowl-related tweets sent during the game, according to research firm Nielsen. In 2015, 114 million people tuned in to see the New England Patriots beat the Seattle Seahawks, which was the most-watched Super Bowl ever.

    This past February's big game was the most-watched single telecast of 2016, according to Nielsen. It was followed by the subsequent post-game show and Game 7 of the World Series between the Chicago Cubs and Cleveland Indians.

    Super Bowl ads "have become a cultural phenomenon," says Marc Krigsman, CEO of SQAD, a data firm that tracks advertising. They get massive attention before, during and after the gridiron action. "It's watercooler talk that happens long after the game has finished," he says.

    That publicity comes at a big price. Last year, CBS sought between $4.5 million to $4.7 million for a 30-second spot, according to trade magazine Variety. This year, Fox is seeking between $5 million to $5.5 million for a 30-second ad, Variety says. Fox Sports declined to comment when asked if it could confirm the report.

    While GoDaddy and others are back, some advertisers will not return to the field. PepsiCo's Frito-Lay, maker of Doritos, will sit this year out.

    "There are no plans for Frito-Lay brands to advertise during the upcoming Super Bowl as it did not fit with our marketing plans," the company said in a statement. Doritos' "Crash the Super Bowl" campaign — which invited consumers to create its big-game commercials — was incredibly popular. PepsiCo's Pepsi brand will still sponsor the halftime show.

    Nestle-owned Butterfinger, which has advertised in two of the past three games, said it would not be back this year. Toyota, which advertised in the past six Super Bowls, told USA TODAY it will not return. The automaker usually has a new product to promote around the time of the Super Bowl, but the timing didn't align this year, said Nick Ammazzalorso, Toyota's marketing and communications manager.

    “We try to time our Super Bowl spots around our products, and with no product launch in the February time frame we decided to forgo our Super Bowl spot this year,” he says.


    http://www.usatoday.com/story/money/...hape/95419064/

  5. #5
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    off-topic

    Larissa Faw
    May 21, 2015

    ...

    The company [GoDaddy] spent $24.7 million on advertising last year [2014], according to Kantar Media. Its total advertising and sponsorship budget was $164.7 million last year, representing 12% of its revenue and up 14% year-over-year, according to financial records.

    ...

    http://www.mediapost.com/publication...cy-review.html

  6. #6
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    DomainState: Domain data current as of: September 2016



    http://www.registrarowl.com/

  7. #7
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    Tucows acquires eNom from Rightside

    Rightside lost NameJet, lost eNom, lost OpenSRS, lost NameCheap and all other resellers.

    Andrew Allemann
    January 20, 2017

    Earlier this week I warned you to be on the lookout for big news over the next few days. Here it is.

    Tucows (NASDAQ:TCX) has acquired Rightside’s (NASDAQ:NAME) eNom business for $83.5M.

    The deal consolidates the #1 and #2 domain name reseller platforms eNom and OpenSRS. Tucows will pick up 14.5 million domain names under management and 28,000 active resellers.

    It also leaves Rightside as a shell of its former self. eNom generated $116.5 in revenue during the first three quarters of 2016, representing 72% of Rightside’s revenue during that period. Rightside will be left with its portfolio of new top level domain names, portfolio of second level domains, Name.com.

    Rightside’s share of NameJet was included in the transaction. This will make an interesting dynamic since Tucows just moved its expired inventory from SnapNames to GoDAddy.

    Rightside’s market cap before the announcement was $158 million. Unless Rightside can quickly grow its revenue from new top level domain names–something that seems unlikely–I can’t imagine it remaining a public company for long. It’s also worth noting that Donuts previously offered $70 million for Rightside’s registry business. Add the $70 and $83.5 million, and you basically get the market cap.

    The eNom business was very low margin. It also depended heavily on Namecheap, which represented 28% of domains under management.

    It will be interesting to see what major shareholders do in the wake of this transaction. Investor J. Carlo Cannell previously argued that the company should sell off or invest less in its new top level domain portfolio. The company has essentially done the opposite.

    http://domainnamewire.com/2017/01/20...nom-rightside/



    Matt says

    January 20, 2017 at 2:21 pm

    “A shell of its former self” may be slightly overstating it. They were previously trying to execute on 3 different businesses: registry, reseller, and direct. Of those 3, reseller is the lowest margin and has the weakest growth potential. It’s becoming clear that the most (or perhaps only?) viable registrar model is to use domains as a loss-leader to establish the customer relationship, and then upsell value-added services. That’s much harder to do with the reseller model. At least now they have $100M in the bank to execute on the other two businesses. That’s still no guarantee given the uncertain timeframe of new TLD adoption, but it seems a better bet than the odds they faced previously. Also, I respect the boldness! Just my $0.02 as an outside observer.
    Tim Ellis says

    January 20, 2017 at 6:39 pm

    Large layoff this morning over there too. Saw bunch of people walking out. Circus continues at Rightside.
    Golden says

    January 20, 2017 at 4:20 pm

    Can understand the stock move by NAME however not quite understanding the move by TCX as they bought an asset that has been a lagger for ages. It also used a large portion of its credit facility to finance this deal. If they didn’t have their credit facility extended in recent memory this deal may have not happened. A big jump in both stocks however with how weak enom was growing getting rid of it was NAMEs only move with shareholders on its back.
    Ron says

    January 20, 2017 at 4:33 pm

    $100M in the bank just means they will take more risk, if history holds true, they have not executed well on such risks.

    They are just selling assets to pay for mistakes.


    Robert Monster says

    January 20, 2017 at 6:56 pm

    As I sometimes say: Rational people do Rational things.

    Here are the facts as I understand them:

    – Rightside was levered. Since much of the assets are intangible, it becomes ever harder to secure conventional bank financing when the underlying business is losing money with an accelerating trend. Banks look for 2 sources of recovery, e.g. cashflow and asset disposal. The cashflow was not there and the intangible assets and hard to value.

    Código:
    Ron says	
    
    January 21, 2017 at 1:24 pm
    
    It makes perfect sense for those two to come together, massive cost savings, 
    and merging support staff, and in house marketing, just a great fit, and they 
    are a stones throw from each other.
    
    Enom needs a lot of work, we have 500 names left there, will be moving 
    them over to uniregistry soon enough, just a lot of work with that platform.
    
    There is no real innovation coming out of Rightside, it needs a fresh idea.

  8. #8
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573

    Experiência com Uniregistry?

    Rei morto, rei posto.

    Se você tem experiência direta com o Uniregistry ou alguma informação, gostaria de conhecer a sua opinião.

  9. #9
    WHT-BR Top Member
    Data de Ingresso
    Jul 2011
    Posts
    1,161
    Não se fala de outra coisa aqui na NamesCon esse ano... a expectativa geral é de demissões em massa na eNom, e de uma futura - mas lenta - consolidação em torno do serviço da OpenSRS.

    A Uniregistry já vinha recebendo muitas transferência dos domainers, até pela simpatia que o dono da Uniregistry tem entre seus colegas domainers. Se a Uniregistry vai "pegar" ou não entre o pessoal de hospedagem é algo a se ver, mas eles tem a oportunidade de construir APIs e sistemas baseados em tecnologias desta década enquanto eNom e OpenSRS tem um grande legado para administrar.

    Algo interessante é enquanto eNom e OpenSRS separam muito o mercado primário do mercado secundário, a Uniregistry tende a algo mais consolidado de vender indistintamente (mas informando o preço) domínios não registrados e domínios já registrados que estão à venda.

  10. #10
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,573
    APIs com tecnologias desta década desenvolvidas nos anos 60 do século passado para suportar procedimentos que não mudam desde os anos 90, como transferências de dominios .COM.

    Na minha visão, o que realmente importa é segurança dos dados e habilidade para solucionar conflitos.

Permissões de Postagem

  • Você não pode iniciar novos tópicos
  • Você não pode enviar respostas
  • Você não pode enviar anexos
  • Você não pode editar suas mensagens
  •