Resultados 1 a 4 de 4
  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,489

    [EN] Snapchat is paying Google $400M a year for cloud infrastructure

    Allie Coyne
    Feb 3 2017\

    Popular multimedia messaging app Snapchat last month signed a deal with Google that will see it pay the tech giant US$400 million per year for its cloud infrastructure.

    The deal was revealed as part of the US$3 billion IPO filed by Snapchat's parent company Snap in the US today.

    Just last month Snap entered into the deal with Google's Cloud Platform to provide the infrastructure and services underpinning its popular mobile application.

    The agreement runs for five years, and requires Snap to buy at least US$400 million worth of cloud services annually.

    According to the IPO filing, up to 15 percent of the figure can be moved to a subsequent year for each of the first four years of the deal.

    Snap has the option to request a reduction on its minimum purchase agreement if it has a big fall in revenue, the IPO filing reveals.

    If it fails to meet the US$400 million commitment it will need to pay the difference.

    In return for the minimum purchase commitment, Snap gets discounted pricing for certain Google Platform services, it said.

    The agreement automatically renews for a year once the initial term comes to an end, unless either side indicates they want to end it.

    Snapchat already runs the vast majority of its computing on Google App Engine, and is one of the largest users of Google's cloud services.

    The company's IPO could be one of the largest technology floats in recent years.

    Its IPO filing revealed a user base of 158 million average daily active customers, and annual revenue of US$404.4 million last year.

    It is planning to list its shares in March on the New York Stock Exchange.

    https://www.itnews.com.au/news/snapc...ructure-449761

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,489

    Snap Signed Five-Year, $2 Billion Deal to Use Google’s Cloud

    Mark Bergen
    February 2, 2017

    Snap Inc. plans to spend $2 billion with Alphabet Inc. over the next five years to use Google’s cloud-computing services, according to Snap’s initial public offering filing. The social media firm also listed its dependency on Google as a key risk investors should consider before buying stock.

    Snap, owner of the Snapchat mobile app, said it relies on Google’s services for the "vast majority" of its computing, bandwidth and data-storage needs. "Any disruption of or interference with our use of the Google Cloud operation would negatively affect our operations and seriously harm our business," the company wrote in the filing on Thursday.

    The two companies signed an agreement in January for the five-year deal. Under the terms, Snap is required to spend at least $400 million a year on Google cloud services. A portion of these payments can be delayed, during the first four years of the deal. In return for this commitment, Snap said it will get discounted pricing from Google, without being more specific.

    The deal is a big win for Google’s cloud division, which under Diane Greene, is trying to catch leaders Amazon.com Inc. and Microsoft Corp. Snap was an early customers of Google’s cloud services, and the social media company remains one of its largest spenders, people familiar with the companies have said.

    https://www.bloomberg.com/news/artic...google-s-cloud

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,489

    Snapchat: Losses widened to $515M in 2016, from $382M the year before

    Snapchat Files for $3 Billion IPO as Era of Secrecy Ends

    Alex Barinka
    February 2, 2017

    Snap Inc., the maker of the disappearing photo app Snapchat, filed publicly for an initial offering, the first U.S. social-media company to do so since Twitter Inc. more than three years ago.

    The company filed with an initial size of $3 billion, a placeholder amount used to calculate fees that may change. Snap plans to raise as much as $4 billion in the IPO, people familiar with the matter have said, for a market value of as much as $25 billion.

    The company’s net loss widened to $515 million in 2016, on revenue of $404 million, according to the prospectus filed Thursday. That compares with a loss of $382 million in 2015, on revenue of $59 million.

    Snapchat has more than 158 million daily active users, the prospectus shows. Quarterly average revenue per user on a global basis climbed to $1.05 in the fourth quarter of 2016, compared with 31 cents in the fourth quarter of 2015.

    Snap plans to use proceeds from the offering for general corporate purposes, which may include acquisitions, the filing shows.

    The company said it relies on Alphabet Inc.’s Google for most of its computing, storage and bandwidth, and any disruptions to Google’s cloud functioning could “seriously” hurt its business.

    It also noted that because Snapchat is used primarily on mobile devices, it relies on Google’s Android operating system and Apple Inc.’s operating system, over which it has no control. Snap also competes with those companies.

    In addition to Google and Apple, Snap named Facebook Inc., including its WhatsApp and Instagram applications, and Twitter Inc. as significant competitors.

    Last year, Snapchat filed confidentially for an IPO with the U.S. Securities and Exchange Commission, under the Jumpstart Our Business Startups Act. The Jobs Act is a venue for companies with revenue of less than $1 billion to file privately and work out details with the SEC away from the public eye.

    The IPO prospectus is the first opportunity for outsiders to get a closer look into a company that’s known for, among other things, its culture of secrecy. The next step will be the roadshow, in which Chief Executive Officer Evan Spiegel and his management team will endeavor to explain the company’s strategy and prospects to potential investors.

    Benchmark Capital holds 12.7 percent of Class A shares and 22.8 percent of Class B shares, for a total voting power of 2.7 percent before the offering. Lightspeed Venture Partners holds 8.3 percent of Class A shares and 15 percent of Class B stock, for total voting power of 1.8 percent.

    Morgan Stanley and Goldman Sachs Group Inc. are leading the offering with JPMorgan Chase & Co. and Deutsche Bank AG. Barclays Plc, Credit Suisse Group AG and Allen & Co. are also on the deal.

    Snap plans to list its Class A shares on the New York Stock Exchange, under the symbol SNAP.

    https://www.bloomberg.com/news/artic...itial-offering

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,489

    Snap Future Shaped by Complex Ties to Google as Investor, Supplier, Rival

    Mark Bergen and Sarah Frier
    February 3, 2017

    Every year at its annual I/O conference, Google gives away stuff. Last May, the trinkets included a tiny pamphlet with a code that let attendees follow the company on Snapchat.

    At one point earlier that year, a much bigger alliance was in the works. The companies discussed a feature that would have let a Snapchat user point the app's camera at an object, hold down her thumb briefly and get information about it from Google's search results, according to people familiar with the situation. They asked not to be identified discussing private deliberations. Google and Snap representatives declined to comment.

    Pairing with Snapchat would have been a boon for Google, whose efforts in social networking have foundered, while giving Snapchat a needed early revenue boost. But the deal has yet to materialize. Instead, Snap has been developing its own search tools.

    The episode underscores the knotty courtship between Snap Inc. and Alphabet Inc.'s Google. As Snap prepares to go public, most of the attention will be on how many eyeballs and advertising dollars it can pry away from social media behemoth Facebook Inc. Yet Snap's fate will also hinge on how it navigates its ties with Google, an investor, cloud-computing provider and potential adversary.

    The two are friendly. In 2011, some Google staff were feverishly scouting young companies to sign up for its new cloud-computing service. Google salesman Max Henderson found a small Southern California team working on an app with messages that disappeared. Evan Spiegel, Snap's Chief Executive Officer, took the offer.

    As Snapchat exploded in popularity, Spiegel's business with Google expanded apace. Google has grown its cloud unit fast in recent years, but Snap remains one of its top customers, people familiar with the companies have said.

    On Jan. 30, the companies inked a deal for Snap to spend $2 billion with Google's cloud over five years, according to Snap's public offering filing on Thursday. Snap also listed its dependency on Google as a risk factor.

    Snap's cloud spending was likely a big reason its cost of revenue was $47 million higher than total sales in 2016. About $400 million of annual cloud expenses in coming years will put pressure on Snap to keep grow its advertising business, which already grew seven-fold last year.

    Google's cloud chief Diane Greene recently hosted Snap engineering executive Timothy Sehn on stage at Google's Horizon conference as one of her marquee customers. "We would not have been able to do what we we've been able to do without Google cloud," Sehn said.

    CapitalG, Alphabet's private-equity arm, disclosed an investment in Snap in November. That backing typically comes with access to other Google resources, from marketing advice to privacy expertise. Spiegel has cited Eric Schmidt, Alphabet's chairman and former Google CEO, as a mentor.

    Still, Snap may quickly become a rival, particularly as it feels its first pressure from public shareholders. Snap's grab for digital video marketing dollars pits it against Google's YouTube. A similar pattern is playing out at Uber Technologies Inc., which counts Google as an investor but increasingly competes against the internet giant in maps and autonomous vehicles.

    Spiegel's emphasis on making Snap a camera company presages rivalry on other fronts. In its filing, Snap told investors it plans to expand into additional hardware products beyond its video-capturing Spectacles. Some may even warrant regulation from the Food and Drug Administration, hinting at products using health sensors or advanced displays. Those are the sort of futuristic devices Google is also tinkering with.

    A bigger standoff could come in software. Snapchat users upload an inordinate amount of personal photos and videos with the app's camera. In theory, Snap could tap this data to offer granular targeting information to advertisers.

    Search would play a big part in this. Last year, Snap hired top search engineer Wisam Dakka from Google and acquired a mobile search startup called Vurb. Snap could mine the search data and offer more targeted user information to advertisers, like Google does. Other companies have similar data, yet few have Snap's obsessed users.

    "None of these companies are using it today to understand intent and people," said Ankit Jain, vice president at digital research firm SimilarWeb. "That's something Snapchat could do."

    Snap could also start to use data-driven ads to spur more sales at physical retail stores, a big demand of marketers. The company has been testing internet-of-things prototypes including sensors and beacons, according to people familiar with the matter. Google has been working on similar projects for years, too.

    Building search tools and pursuing these other ambition projects will likely require artificial intelligence skills. However, Snap's head of research overseeing these efforts, Jia Li, left the company in November. She went to Google.

    https://www.bloomberg.com/news/artic...supplier-rival

Permissões de Postagem

  • Você não pode iniciar novos tópicos
  • Você não pode enviar respostas
  • Você não pode enviar anexos
  • Você não pode editar suas mensagens
  •