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  1. #1
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    [EN] Telefonica exposed for selling customer data to retail chains, shopping centers

    The Spanish broadband and telecoms firm is selling data to retail chains and shopping centers, according to confidential information obtained by a sister publication of Handelsblatt.

    23. February 2017


    Telefonica, Germany’s largest wireless carrier based on the number of customers, has been quietly analyzing the movement data of its customers for some time now. In October, the Spanish-owned firm announced its plan to provide business customers with tools to analyze their own data.

    According to a confidential presentation obtained by the German business weekly WirtschaftsWoche, Handelsblatt’s sister publication, Telefonica is offering to sell customer information to retail chains and shopping centers. Documents intended for retail managers showed the company had mined specific “insights” about age, gender, origin and movement from its 44 million mobile customers.

    Telefonica is the only German mobile operator selling customer data as a new branch of business. Deutsche Telekom canceled a pilot project on the analysis of customer data last year following privacy protests.

    In Germany, public opinion is the greatest challenge to telecommunications companies looking to profit from big data. Citizens have long-standing concerns about spying, a legacy of the Nazi era and Cold War times.

    The obtained data was anonymous and already examined and approved by German data protection authorities, according to the presentation. Telefonica’s data provides the “most accurate and comprehensive calculation of frequencies for city centers around the clock,” it allegedly stated, with opportunities for retailers to glean information about “site planning, advertising and traffic analysis.”

    Besides data on public spaces and transport such as buses or trains, Telefonica is reportedly also offering “indoor analysis” on how long customers take strolling through stores and stopping at shelves.

    The product is allegedly already being tested in retail chains in Spain and Germany.

    Such precise movement profiles could stand to make current models of market research obsolete. Data analysis is a lucrative business that the Spanish-owned coming plans to tap worldwide. According to market research firm IDC, the market for big data was worth $125 billion ($136 million) last year.

    https://global.handelsblatt.com/comp...er-data-711974

  2. #2
    WHT-BR Top Member
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    Telecom Firms in Big Data Push

    With their core revenues in decline, big telecom firms such as Telefonica and Deutsche Telekom are increasingly moving into the lucrative market of Big Data analysis. But selling customer data to third parties is raising privacy issues.

    Ina Karabasz
    21. October 2016

    It is ironic that in Nuremberg, the city where German telecoms giant Deutsche Telekom canceled a pilot project on the analysis of customer data last year following privacy protests, the Germany subsidiary of Spanish-owned rival Telefonica has been doing something very similar in the last few months. But this time there is no public outcry, no opposition and no unpleasant withdrawal.

    Telefonica is analyzing the movement data of its mobile phone customers in Nuremberg. In a special process, data is anonymized and sifted. The company then sells the results to the city, which plans to use the data to improve traffic planning and air quality.

    Telefonica, Germany’s largest wireless carrier based on the number of customers, learned from Deutsche Telekom’s experience. It spoke to both the city council and the local media before launching the project.

    The pilot has apparently paid off. Telefonica now plans to offer similar data analyses worldwide, it announced on Thursday. It also intends to provide business customers with tools that they can use to analyze their own data.

    https://global.handelsblatt.com/comp...ta-push-626375

  3. #3
    WHT-BR Top Member
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    Telefonica Brasil Tops Q4 Earnings, Revenues Grow Y/Y

    Zacks Equity Research
    February 24, 2017

    Brazilian telecom carrier Telefonica Brasil SA VIV recently reported impressive financial results in the fourth quarter of 2016.

    Fourth-quarter net income was approximately $368 million, down 37.4% year over year. However, earnings per ADR (American Depository Receipt) were 22 cents, well above the Zacks Consensus Estimate of 19 cents.

    Net operating revenue was around $3,296 million, up 17.8% year over year.

    Total operating costs in the reported quarter were approximately $2,196.8 million, down 1.1% year over year. Quarterly EBITDA (earnings before interest, tax, depreciation and amortization) was about $1,097.9 million, reflecting an increase of 5.6% year over year. EBITDA margin was 33.3% compared with 29.9% in the prior-year quarter.

    Telefonica Brasil currently carries a Zacks Rank #4 (Sell). The company is a subsidiary of Spanish telecom giant Telefonica SA TEF. The company shares a fiercely competitive space with the likes of America Movil SAB AMX in Brazil. U.S. telecom giant AT&T Inc. T may also enter in the Brazilian market in future further intensifying the competition. Telefonica SA currently carries a Zacks Rank #2 (Buy).

    Segment-wise Results

    Mobile Business’ total revenue increased 3.9% year over year to approximately $1,913.7 million in the reported quarter. As of Dec 31, 2016, the company’s total mobile subscriber base touched 73.778 million (up 0.7% year over year). Post-paid subscriber count increased 7.9% year over year to 33.2 million, while the prepaid customer count fell 4.5% year over year to 40.5779 million. In the reported quarter, the company added a net 891,000 postpaid mobile subscribers.

    Fixed Line Business’ total revenue dropped 1.2% year over year to approximately $1,297.1 million. Voice revenues dropped 7.9% while Pay-TV, UBB and Data & IT revenue rose 4.6%, 17.5% and 3.1%, respectively.

    As of Dec 31, 2016, total fixed access lines were 23.352 million, reflecting a decrease of 2% year-over-year. Fixed Broadband customers were 7.2391 million, up 3% year over year. Internet and data access lines were 7.296 million, up 3% year over year. The Pay-TV subscriber base declined 4% year over year to 1.6347 million.

    ARPU & Churn Rate

    Quarterly data ARPU (average revenue per user) was up a substantial 31.8% to about $5.37 while quarterly voice revenue per user dropped 12.4% to around $3.29. Mobile ARPU was around $8.67, up 10.8% year over year. Mobile monthly churn rate was 3.4%, compared with 4.7% in the year-ago quarter. Postpaid monthly churn rate was 1.6% compared with 1.8% in the year-ago quarter.

    Liquidity

    Telefonica Brasil exited 2016 with a net debt of around $1,242.3 million, down 10.9% from the end of 2015.

    Telefonica Brasil S.A. Price, Consensus and EPS Surprise




    http://finance.yahoo.com/news/telefo...114511985.html
    Última edição por 5ms; 26-02-2017 às 13:08.

  4. #4
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    Telefonica Brasil S.A. (VIV) Downgraded by Zacks Investment Research to “Sell”

    Teresa Graham
    February 24th, 2017

    ...

    According to Zacks, “Telefonica Brasil posted impressive financial results in the fourth quarter of 2016. Moreover, the company continues to rule the Brazilian wireless market following the establishment of Vivo as a commercial brand for all services. The company is increasingly investing in technology upgrades and broadband network infrastructure to retain competitiveness in a rapidly changing market. The company also continues to fortify its leadership position in both data and post-paid segments through various attractive postpaid and prepaid data plan. We believe these efforts of Telefonica Brasil have helped it beat the Zacks-classified ‘Diversified Comm Services' industry over the past three months. However, impact of wireless substitution, intense competition in fixed line voice business, exposure to stringent regulatory measures and foreign exchange currency risks are some of the near-term risks that affects Telefonica Brasil’s long term growth.”

    https://www.thecerbatgem.com/2017/02...h-to-sell.html
    Última edição por 5ms; 26-02-2017 às 13:14.

  5. #5
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    PR: Telefónica Accelerates Sponsored Data Activity Through Strategic Partnership With Datami

    Top Regional Brands ifood, Mercado Libre, Netshoes and Privalia already running commercial customer engagement campaigns with Datami Platform

    Madrid, London: February 13th, 2016 – Global telecommunications company Telefónica and sponsored data specialist Datami today announced a strategic partnership that sees it join the select group of world class companies working with the Group to commercialize brand-sponsored mobile data across the entire Telefónica footprint.

    Top regional brands ifood, Mercado Libre, Netshoes and Privalia are already running sponsored data campaigns with Telefónica, which first deployed the Datami platform in Brazil in August of 2016. The platform is now commercially active in nine countries including use cases that span sponsored data apps/web, sponsored data video and call-to-action data rewards.

    One of the largest Telecommunications companies in the world, with a presence in 21 countries, Telefonica plans to roll the Datami platform out to further territories during 2017.

    Brand Sponsored Data drives more effective and inclusive customer engagement by removing customers' concerns over the mobile data costs associated with content consumption. Allowing brands to sponsor mobile data encourages customers to respond at the point of engagement, wherever they are, keeping traffic on the mobile network rather than driving customers to seek out a cheaper Wi-Fi connection.

    As a pioneer in the field, Telefónica needed a platform which was both easy to deploy and well-aligned with immediate market requirements. Datami, a commercial leader in Sponsored Data, was able to meet and further advance these needs, with a business model which includes the ability to bring brands, ad tech partners - and even other mobile operators - into a larger ecosystem.

    "We selected Datami because of their flexible platform and comprehensive approach to help us customize use cases for each local environment" said Dan Rosen, Director of Global Advertising for Telefónica.

    Beyond the top LATAM/European brands (ifood, Mercado Libre, Netshoes and Privalia) - that already launched more than 10 brand sponsored apps supporting millions of commercial users with VIVO and other tier 1 mobile operators in Brazil - there is a large number of similar ecommerce, banks, travel and utility apps in the works set to launch across LATAM in 2017.

    "We are tremendously excited to be commercializing Sponsored Data across Telefónica's footprint," said Harjot Saluja, CEO of Datami. "Few operators are able to bring this kind of scale to such a ground-breaking project, and the dynamism shown by Telefónica's advertising group has absolutely matched that scale. We look forward to deploying a greater variety of sponsored data and data rewards use cases throughout Latin America and Europe."

    Datami has launched sponsored data and data rewards capabilities in more than a dozen countries across five continents. The Datami platform is unique in supporting hundreds of Brand Sponsored Data and Data Rewards use cases and solving many of the nagging technical problems that hamper brands' attempts to connect directly to the operator network.

    About Datami

    Datami enables enhanced mobile engagement for brands while allowing operators to scale their mobile marketing business, and consumers to access and earn mobile data. By combining real-time customer data from operators and brands with an unparalleled range of network-aware mobile marketing solutions, the Datami OMS platform delivers sharp increases in click-thru rates and in-app daily active usage and conversion. Datami is able to reach more than 1.3 billion mobile customers globally and is already commercial on in more than a dozen countries across five continents. Datami is privately held with investment from private investors and some of the largest mobile operator groups in the world.

    About the Datami Platform

    The Datami platform benefits from a simple on-boarding process which enables any brand, any app, or any advertiser to easily establish campaigns in their native environment. There is no need to conform to a new app or be restricted to simple "on/off" campaigns as is often the case with a direct connection to the operator network. With the Datami platform you can configure each campaign with great fidelity and control - The brand is always in full control and can also monitor their live campaign with a full analytics suite.

    Initial use cases deployed with Telefonica, which will be seen throughout Latin America and Europe, include sponsored app, sponsored mobile web, sponsored video, and Call-to-Action Data and time-based rewards.

    http://globaladvertising.telefonica....ami-v1.0-1.pdf

  6. #6
    WHT-BR Top Member
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    Dec 2010
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    18,573
    Que país poderia oferecer mais facilidades para exploração do seu povo do que obrigar crianças no útero terem CPF e obrigar números celulares serem associados à CPFs?

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