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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
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    17,200

    [EN] Microsoft reposiciona Surface como laptop e avança sobre Macs

    Microsoft explains how the new Surface Pro will compete with Apple — and why it's not calling it a tablet anymore

    Matt Weinberger
    May 23, 2017

    Today, Microsoft unveiled the new $799 Surface Pro, the long-awaited upgrade to the well-received Surface Pro 4 laptop-tablet hybrid.

    We talked to Microsoft Corporate VP of Windows and Devices Yusuf Mehdi to ask why it's not called the "Surface Pro 5," why Microsoft isn't calling the Surface Pro a "tablet" anymore, and how the new device compares with the latest Mac laptops.

    Without further ado, here's what you need to know about the new Surface Pro.

    Why it's not called "Surface Pro 5:"

    The new device is enough of an upgrade from the Surface Pro 4 that "we could make it a numbered release," Mehdi said. But the Surface Pro is now known well enough that Microsoft officials felt they didn't need to give it a number to make clear that the new one is better than the old one, he said. Microsoft's move is similar to that of Apple, which has stopped giving each generation of iPads a new number.

    "I think we can do away with the numbers," Mehdi says.

    Why Microsoft isn't calling it a tablet:

    For years, Microsoft has pitched the Surface Pro line as "the tablet that can replace your laptop."

    With tablet market now shrinking and the laptop market signs of resilience, that pitch is much less effective. So Microsoft is trying to reposition the Surface Pro as a PC. Along those lines, the gadget has a new tagline: It's "the most versatile laptop in the world."

    Where it stacks up against Apple:

    With the Surface Pro 4, Microsoft saw Apple's MacBook Air as the chief competition and used to tout its device's superior specs.

    But today, simple spec comparisons don't tell the whole story, because Microsoft's Surface PCs have more advantages over Apple's Macs than mere processing power, Mehdi said.

    Apple hasn't "embraced touch on the screen," he noted. "They've not embraced the [stylus] pen. They've not embraced two-in-one [laptop/tablet hybrids]."

    There's been a "renaissance" in PC design that Apple has largely missed out on, Mehdi argued. And those new designs are helping Windows-based PCs steal market share away from Apple.

    Where the PC industry goes from here:

    Microsoft launched the Surface product line to "inspire" PC manufacturers to "bring back some excitement in the laptop category," as Mehdi put it. And the software giant tried to point the way with features like the Surface Pen stylus and the detachable keyboard, both of which were later copied by other PC makers.

    This time out, Microsoft is hoping partners try to match the new Surface Pro's 13.5-hour battery life, Mehdi said.

    Microsoft's strategy to offer a template for it PC-making partners may have worked a little too well. Last quarter, Microsoft's revenue from its hardware business fell $285 million from the same period a year earlier, amid growing competition from partners making Surface Pro-like devices.

    Microsoft "probably underforecast" how successful its PC partners would be in making their Surface Pro rivals, Mehdi said. But convertible laptops like the Surface Pro are "one of the fastest-growing categories" in the PC market, he noted. So there's room for everyone to win, he said.

    http://www.businessinsider.com/micro...ace-pro-2017-5

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    17,200

    Microsoft just unveiled a MacBook Air-killer with 13.5 hours of battery life

    Matt Weinberger
    May 23, 2017


    Microsoft has taken the wraps off the new Surface Pro, a long-awaited upgrade to 2015's well-received Surface Pro 4 tablet/laptop hybrid. It's the company's Windows 10-powered rival to the Apple MacBook Air.

    This new Surface Pro — Microsoft has officially ditched the numbering of new models — is available for preorder today starting at $799, ahead of its official release on June 15. That's the same day the new Surface Laptop goes on sale, too.

    While the Surface Pro's specs have been upgraded across the board, including the newest 7th-generation Intel processors, the biggest single upgrade is the battery life. Microsoft claims the new Surface Pro can get 13.5 hours of battery life on a single charge, depending how you use it. By Microsoft's calculations, that's 50% more than the Surface Pro 4.

    Furthermore, for an upcharge, you'll be able to buy a version of the new Surface Pro with LTE cellular wireless connectivity — a first for any model of Surface Pro.

    Otherwise, the look and feel of the new Surface Pro is pretty much the same as the previous model, apart from a few tweaks, as you can see in the photos. It's a little thinner and lighter, at 8.5 millimeters of thickness and weight starting at 1.69 pounds, with a 12.3-inch screen.

    The biggest change on the design front is some changes to the venting around the edges: With the exception of the Surface Pro models powered by Intel's i7 chips, all other models will ship without a computer fan to keep the devices cool, making them run more quietly.

    Also, the kickstand hinge on the back can now go all the way down to about 15 degrees, ideal for sketching and note-taking, kind of like how Microsoft's Surface Studio desktop PC dips down.

    Like previous iterations of the Surface Pro, the $799 starting price comes with some caveats: You'll need to buy the Type Cover keyboard, sold separately starting at $130, to make it into a full laptop. And unlike previous Surface devices, it won't come with the Surface Pen stylus. That's another $99, if you want to use the device to sketch.

    But both accessories have gotten an upgrade: Microsoft promises that the new keyboard is better and more responsive than ever, while the Surface Pen is more pressure-sensitive, and lets you put it flat on its side to shade like a pencil. Microsoft is making both accessories available in a set of new and complementary colors.

    http://www.businessinsider.com/micro...-photos-2017-5

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    17,200

    Microsoft’s Surface Pro Laptop Returns With Bigger Brains




    Dell, Lenovo, Samsung, HP, and Huawei all sell laptops that morph into tablets. On one hand, that feels like success for Microsoft: The company convinced the world to make laptops in accordance with its new vision for computing.

    David Pierce
    05.23.17


    After three years, four models, and endless debate over whether to call it a tablet or a laptop, Microsoft’s lineup of hybrid Surface devices finally nailed it with The Surface Pro 4, which hit store shelves in October of 2015. It was beautifully designed, impressively powerful, and in tune with the changing ways people worked. The product that once cost Microsoft nearly $1 billion in write-offs became a bright spot in Microsoft’s earnings reports.

    And then it just… disappeared. For 19 months, even as Microsoft debuted the Surface Book and Surface Studio and Surface Laptop, it let the most important device in the lineup rust on the shelf. Sales fell, and users and critics alike started to wonder if Microsoft was actually interested in doing more than make pretty prototypes for Dell and HP to copy.

    At long last, Microsoft’s launching a new Surface Pro today. There’s no numeral at the end this time: It’s just Surface Pro, now and probably forever. Subtle updates bring the device into 2017, but only the most discerning eyes would notice the differences. The Pro doesn’t depart from the kickstand, 12.3-inch screen, and detachable keyboard combo that defines Surface. The 1.69-pound hardware’s a little more rounded and refined; Microsoft shrunk the slice around the edges where the fan vents hot air. The new model’s biggest upgrade is Intel’s newest Kaby Lake processors, which come with better video performance and integrated graphics and a bunch of stuff most users will never notice. Most users will notice the improved battery life, which was one of the weakest points of the Pro 4. Microsoft says the new Surface Pro gets up to 13.5 hours on a single charge, compared to nine on the previous model, and a lot of that is due to the more efficient processor.

    The new laptop—Microsoft calls it a laptop now, not a hybrid or a detachable or a convertible or a tablet—also comes with a new Type Cover. It’s a little quieter, with better key travel, and comes in the same blue, red, or gray fabric as the Surface Laptop. The Surface Pen got an upgrade, too: It’s smaller, and has less latency between when you put the pen down and when ink appears on the screen. The port selection remains unchanged, which means there’s still no USB-C port. That will either relieve or frustrate you depending on the sorts of things you tend to plug into your laptop. The new Surface Dial works on the screen, and there’s lots of new Microsoft software that support both Pen and Dial. Microsoft may call it a laptop, but the Surface Pro’s still very much a portable device: an LTE-capable model is coming later this year, for all your worldly computing needs.

    The new Pro certainly delivers some nice updates to the Surface, but it’s more of a spec-bumping refresh rather than a brand-spankin’-new device. After 19 months of waiting, that feels a little underwhelming. Virtually every other PC maker already sells Kaby Lake devices. Dell, Lenovo, Samsung, HP, and Huawei all sell laptops that morph into tablets—many of them for less than the Surface Pro, which starts at $799. On one hand, that feels like success for Microsoft: The company convinced the world to make laptops in accordance with its new vision for computing. It made the PC market fun again! If that was the goal, fine. But if the folks in Redmond are serious about making devices people will line up around the block to buy, they’re going to need to get the Surface off the rails of iterative improvements, and find a way to keep exciting people.

    https://www.wired.com/2017/05/micros...bigger-brains/

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