Jack Madden: VMware has the highest position; MobileIron, IBM, and BlackBerry are clustered together a bit lower; Citrix was demoted from the “Leaders” quadrant down to “Visionary”; and Microsoft, which of course was later to the party than many others, still hasn’t gotten up into the top right corner yet.



Gartner’s 2017 EMM Magic Quadrant: And then there were four?

James Bourne
09 June 2017

Analyst firm Gartner has released its latest Magic Quadrant for enterprise mobility management (EMM), with VMware AirWatch, MobileIron, BlackBerry, and IBM at the top of the tree.

The quadrant this year features only 13 vendors with no new names, unless you count Ivanti, which is the new company name of LANDESK, a regular in the list, when they combined with HEAT Software in January this year. SAP was the unfortunate name to fall out of the list, no longer qualifying, while Citrix fell from the leaders section to visionaries.

The quadrant has remained pretty much unchanged from 2016, although Microsoft moved up to become the next best challenger in the visionary section. Don’t be fooled, however; plenty of innovation is going on within the market, and for each of the leaders, the growing importance of securing the Internet of Things (IoT) is seen as key to their success.

VMware, who was placed furthest ahead in both completeness of vision and ability to execute, said it ‘believes it achieved its leadership position through the execution of AirWatch as an industry-leading EMM solution and evolving to also offer UEM [unified endpoint management] that provides a holistic and user-centric approach to managing all endpoints in an organisation – mobile, desktop, and Internet of Things.’

MobileIron, who launched its IoT division earlier this year, again focused on its standalone qualities. “Our customers’ businesses evolve quickly and they rely on MobileIron as the security backbone for their digital initiatives,” said Barry Mainz, president and CEO of MobileIron in a statement. “Our focus as the only standalone EMM vendor in the Leaders Quadrant this year allows us to deliver the security innovation our customers need to drive their mobile transformations.”

“At BlackBerry, we recognised a while ago that MDM and EMM were not enough for today’s enterprises,” Billy Ho, EVP enterprise products wrote in a blog post. “We believe our improved positioning not only mirrors our successful transition to a business software provider from a device maker, it also validates our strategy of focusing on securing, managing and connecting the Enterprise of Things by offering the most cutting-edge, comprehensive platform around.”

John Harrington Jr., product marketing manager at IBM MaaS360, wrote: “Each year, MaaS360 has placed as a leader due to its completeness of vision and ability to execute, and it has gained recognition for its best in class software as a service (SaaS) delivery model, strength in security and ease of use. Looking to the future, we believe that MaaS360 will maintain its trajectory upward and to the right through innovation across key focus areas of cognitive and augmented intelligence, identity and access management, and UEM, including the Internet of Things.”