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  1. #1
    WHT-BR Top Member
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    Dec 2010
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    18,013

    [EN] Verizon completes Yahoo acquisition, launches Oath

    Given the inherent changes to Marissa Mayer’s role with Yahoo resulting from the closing of the transaction, Mayer has chosen to resign from Yahoo.

    Press Release -- June 13th, 2017
    Source: Verizon

    Verizon Communications Inc. today completed its acquisition of the operating business of Yahoo! Inc. .

    Verizon has combined these assets with its existing AOL business to create a new subsidiary, Oath, a diverse house of more than 50 media and technology brands that engages more than a billion people around the world.

    The Oath portfolio includes HuffPost, Yahoo Sports, AOL.com, MAKERS, Tumblr, BUILD Studios, Yahoo Finance, Yahoo Mail and more, with a mission to build brands people love.

    Marni Walden, Verizon president of Media and Telematics, said, “The close of this transaction represents a critical step in growing the global scale needed for our digital media company. The combined set of assets across Verizon and Oath, from VR to AI, 5G to IoT, from content partnerships to originals, will create exciting new ways to captivate audiences across the globe.”

    Tim Armstrong, former CEO of AOL, is now CEO of Oath, which is part of Verizon’s Media and Telematics organization. He has been leading integration planning teams since the Yahoo transaction was announced in July 2016, and Oath begins operation today as a global leader in digital and mobile. See www.oath.com for further information.

    Armstrong said, “We’re building the future of brands using powerful technology, trusted content and differentiated data. We have dominating consumer brands in news, sports, finance, tech, and entertainment and lifestyle coupled with our market leading advertising technology platforms. Now that the deal is closed, we are excited to set our focus on being the best company for consumer media, and the best partner to our advertising, content and publisher partners."

    Armstrong is also leading efforts to continue to build the industry’s most advanced and open advertising technology solutions, with brands such as ONE by AOL and BrightRoll that span across mobile, video, search, native and programmatic ads.

    Given the inherent changes to Marissa Mayer’s role with Yahoo resulting from the closing of the transaction, Mayer has chosen to resign from Yahoo. Verizon wishes Mayer well in her future endeavors.

    http://newswire.telecomramblings.com...th-subsidiary/

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
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    18,013
    Rob Powell
    June 14th, 2017

    The Yahoo! saga ended yesterday with the closing of the acquisition of the company by Verizon. Well, the brand is still there of course, it's just not independent anymore and it has some new roommates.

    Verizon has officially launched Oath, combining its various media brands under one umbrella within the company's Media and Telematics division. AOL, HuffPost, Tumblr, flickr, TechCrunch, MAKERS, Build Studios, and of course the various components of Yahoo! are now part of the new Verizon subsidiary.

    Just what a wireless and wireline telecommunications giant can and cannot do with this collection of online properties and advertising capabilities is going to be an ongoing question over the next few years. Is the ownership of more content something that will give the company new leverage over the tech and telecom worlds? Or will Oath just prove to be a place where websites go to atrophy after readers have moved onto the next big thing? []

    Honestly, while I recognize the intent and drive behind Verizon's move, I think they're taking a bigger risk than they realize by choosing to swim against a pretty merciless tide. But that's what it's all about sometimes I suppose.

    http://www.telecomramblings.com/2017...launches-oath/

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