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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,556

    [EN] Google Pixel's low sales prove mindshare doesn't equal market share

    Mihăiță Bamburic
    June 14, 2017

    If you look at the flagships the media loves to talk about, you may be inclined to believe that the Pixel and Pixel XL are two of the most popular high-end smartphones today. It is easy to think that when you have so many major outlets comparing them to the Apple iPhone 7 and iPhone 7 Plus and the Samsung Galaxy S8 and Galaxy S8+ like they're in the same league somehow or as attractive to consumers.

    In reality though, Pixel and Pixel XL sales are abysmal. How do we know that? Well, for one, you do not see Google showing up as a leading vendor in any of the quarterly reports issued by IDC and Gartner, and, second, Google itself has confirmed their niche appeal. This is another great example why you shouldn't put an equals sign between mindshare and market share -- especially when it comes to Google-branded devices.

    Ars Technica reports that the Pixel Launcher listing on Google Play has just crossed the one million downloads mark -- it is now showing with between one and five million downloads. To understand how this reflects sales, you should know that this launcher is exclusive to the Pixel and Pixel XL and that each download basically reflects an install number.

    Each Pixel and Pixel XL contributes once to that stat, which means that Google couldn't have sold more than just over one million units since launch. That was last October, so, on average, monthly sales are pretty unimpressive at around 125,000 units. To put things into context, Samsung sold five million Galaxy S8 and Galaxy S8+ units by mid-May -- and the two flagships were offered for pre-order in late-March.

    Now, to be fair, the Pixel and the Pixel XL are not as widely available as the popular smartphones in this segment. But, the impression that you get from the large number of outlets putting the pair on the same level as the iPhone and Galaxy S lines is that they are just as relevant, which, as you can see, is simply not grounded in reality.

    This isn't actually the first time that a Google-branded smartphone sells poorly -- with the Nexus 6 being another example, just like the Galaxy Nexus that came a while before it -- and it will certainly not be the last. Google simply isn't as committed to selling smartphones as other players are, because the company's bottom line really doesn't depend on it.

    This over-enthusiastic coverage -- not in the sense that the Pixel and the Pixel XL are overrated by the media, but in terms of actual coverage in relation to sales -- is a consequence of the media's bias towards Google and the illusion that it has that consumers must be interested in its smartphones too.

    It is not really a problem that Google's products get (this kind of) coverage -- and the media will surely not change the way it looks at the company and its products, even though many others wipe the floor with them in terms of sales -- but it is something to keep in mind when trying to assess the popularity of a device. Just because the pundits are talking about it doesn't mean that consumers are buying it too.

    https://betanews.com/2017/06/14/goog...ales/#comments

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,556
    If you look at the flagships the media loves to talk about, you may be inclined to believe that ... they're in the same league somehow or as attractive to consumers.

    This over-enthusiastic coverage ... in terms of actual coverage in relation to sales -- is a consequence of the media's bias towards Google and the illusion that it has that consumers ...

    Há muito tempo a simpatia alugada coloca o gigante dos rodapés em ligas a qual não pertence em cada aventura fracassada que se mete. Os mais bem pagos vão além, posicionando-o à frente de competidores da liga. Deve ser o tal outro mundo possivel.

  3. #3
    Aspirante a Evangelist
    Data de Ingresso
    Jul 2012
    Posts
    388
    "Gigante dos rodapés", gostei da definição.

    Criar estrutura e rede de distribuição de produtos físicos não é coisa que se faz da noite para o dia. Se bem que nesse mercado tão concorrido isso também não basta, vide o fracasso da Amazon com o Fire. Talvez seja também uma questão de marketing... eu que estou meio desligado nem sabia, ou pelo menos não me lembrava desse Pixel.

    Fora das buscas e, até certo ponto, o ecossistema Android, as milhares de cabeças brilhantes não se mostraram muito competentes para planejar infraestrutura (Google Fiber) ou criar um produto que faça cócegas nos concorrentes (Google Cloud, Books, Play Filmes).

  4. #4
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Posts
    18,556
    E satélites, robôs militares, o Orkut/Google Plus, os indefectíveis óculos, ...

    De tempos em tempos, algum jornalista revela os blefes e as fanfarras, como no caso da TV por assinatura ou na matéria acima; os danos causados, como os US$ 300 milhões de prejuizo da "cidade vitrine" que acreditou no Google Fiber; ou as inconsistências do sucesso festejado com números fabricados e não comprovado nos balancetes esquálidos. No caso do Pixel ...

    "Unlike just about every hardware manufacturer on Earth, Google doesn't share official sales numbers for the Pixel phones, choosing to bundle the income under Alphabet's "Other Revenues" during earnings reports."

    E há quem liste Amazon, Google, Microsoft -- nesta ordem -- como maiores provedores IaaS do universo, sendo que o Google opera meia-dúzia de três data centers; não tem software, clientes ou faturamento; não aparece em nenhum ranking de contratação de espaços de terceiros. IBM e Oracle são sempre menosprezadas e a OvH, ignorada, para tristeza do 3o. maior mentiroso da Federação dos Planetas.

    Para fechar, é bom lembrar aos entusiasmados com kubernetes que o Google não usa e não tem planos de usar em seus próprios (e fechados) sistemas. Tal como os desenvolvedores que investiram tempo e dinheiro com os óculos e outras apostas, a idéia do gigante é aquela da kubernetes dos outros pimenta é refresco. Quando enjoa, o projeto que mudaria o mundo vira um experimento. Mentir até ser descontinuado.

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