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  1. #1
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    [EN] Facebook takes the next step to monetize WhatsApp

    Companies in Brazil, Europe, India and Indonesia are testing the new services. Users must "opt in" to be contacted by a business.

    Deepa Seetharaman
    Sept. 5, 2017

    Facebook Inc. is getting ready to earn back some of the $22 billion it spent to buy the messaging service WhatsApp three years ago.

    WhatsApp will eventually charge companies to use some future features in the two free business tools it started testing this summer, WhatsApp's chief operating officer, Matt Idema, said in an interview.

    The new tools, which help businesses from local bakeries to global airlines talk to customers over the app, reflect a different approach to monetization than other Facebook products, which rely on advertising.

    "We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want," Mr. Idema said. "We do intend on charging businesses in the future."

    The free WhatsApp Business app allows small businesses to field customer questions or send them updates. Larger companies can do the same with another free tool that lets them plug directly into the WhatsApp platform. WhatsApp is also rolling out verified profiles for businesses so its one billion daily users can distinguish between a person and a business.

    Companies in Brazil, Europe, India and Indonesia are testing the free services, including KLM Royal Dutch Airlines. Users must "opt in" to be contacted by a business, a WhatsApp spokeswoman said.

    Mr. Idema declined to describe the paid features or say when they would make their debut. "We don't have the details of monetization figured out, " he said.

    The business tools being tested, expected to be detailed in a blog post Tuesday, are another sign of Facebook's intention to cash in on messaging as it grapples with a slowdown in revenue growth from its core service, news feed.

    Facebook owns two of the world's most popular messaging apps, WhatsApp and Facebook Messenger, and Chief Executive Mark Zuckerberg predicts that messaging could yield dividends for the company within five years.

    In July, Facebook started showing advertisements inside Messenger, sandwiched between users' conversations when they open the app. The strategy is similar to how Facebook monetizes the news feed and Instagram, the photo- and video-sharing app it bought for $1 billion in 2012.

    Mr. Idema didn't rule out that WhatsApp could show ads to users at some point but said the focus was now on connecting businesses and users. Last year, WhatsApp started sharing its user data with Facebook, a step to improve Facebook's ad targeting and friend suggestions.

    Regions where WhatsApp is popular haven't been as lucrative for Facebook's advertising business. In the second quarter, Facebook generated $19.38 per user in the U.S. and Canada but only $2.13 per user in Asia. India is WhatsApp's largest market, with 200 million monthly active users out of 1.3 billion globally.

    One business taking part in WhatsApp's commercial project is Gurgaon, India, health-care startup 1mg, which sells prescription medications online. The company began working with WhatsApp to talk to users after they have submitted orders, co-founder Gaurav Agarwal said.

    If an order sent to 1mg lacks necessary details, like documentation of a prescription, 1mg staff can send customers a message via WhatsApp's tool for larger companies, asking them to provide an image of the document. Chats from the company appear on customers' phones as coming from WhatsApp verified users.

    "It's much easier than through SMS or our app," said Mr. Agarwal, referring to sending text messages or alerts. He said 1mg's fulfillment rate for such orders has nearly doubled since implementing the pilot.

    --Newley Purnell contributed to this article.

    https://www.wsj.com/articles/faceboo...ney-1504609201

  2. #2
    WHT-BR Top Member
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    Building for People, and Now Businesses

    September 5, 2017


    Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too. In fact, many connections are already taking place every day, whether it's someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on WhatsApp is pretty rudimentary. We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic. In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp. Our approach is simple – we want to apply what we've learned helping people connect with each other to helping people connect with businesses that are important to them.

    We know businesses have many different needs. For example, they want an official presence – a verified profile so people can identify a business from another person – and an easier way to respond to messages. We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.

    Whether someone is communicating with a business around the corner or around the globe, people expect WhatsApp to be fast, reliable, and secure. We'll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available. It's important that we get this right and are thoughtful about the new experiences we'll provide for businesses and our users.

    https://blog.whatsapp.com/10000633/B...Now-Businesses

  3. #3
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    "someone placing an order with a local bakery"



    O que aconteceu com os bebês pedindo pizza?

    Segundo duas manchetes de primeira página do Estadinho, 100 milhões de brasileiros utilizam diariamente o WhatsApp para trabalhar

    Deve ser verdade

    Segundo publicações alugadas isentas como o Estadinho, os maiores usuários do WhatsApp são Brasil e India, o que facilmente alcançaria "one billion daily users"

  4. #4
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    WhatsApp is hoping to make money by moving into the customer support business

    Sage Lazzaro
    5 September 2017

    The company has officially announced two business tools including a standalone WhatsApp Business app and will soon charge companies - from local shops to global airlines - to use some of the tools' new features.

    It will allow customer to communicate with firms via WhatsApp messages instead of email or phone calls.

    This comes a week after the company announced it has started verifying companies with green check marks.

    'Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too,' the blog post announcing the new app reads.

    The post goes on to describe how the traditional WhatsApp platform has failed businesses and their customers, citing the difficulties shopkeepers who use the app to stay in touch with hundreds of customers from a single smartphone have faced.

    The post also explains the company has gotten feedback from customers who can't tell whether or not a business on WhatsApp is authentic.

    'In the coming months, we'll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp.'

    http://www.dailymail.co.uk/sciencete...-monetize.html

  5. #5
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    India: FB, WhatsApp Asked by Supreme Court to Give Inputs on Objectionable Content

    Press Trust of India
    05 September 2017

    Facebook and instant messaging application WhatsApp were on Monday directed by the Supreme Court to furnish details of complaints they have received in India about the uploading of objectionable contents on child pornography, rape and gangrape.

    The apex court asked them to provide such details they received last year and this year till August 31 and also about the action taken by them on such complaints.

    A bench comprising Justices Madan B Lokur and U U Lalit directed the Ministry of Home Affiars (MHA) to apprise it about the number of prosecution under the provisions of the Protection of Children from Sexual Offences Act (POCSO) 2012, during this period.

    The court was hearing a letter sent to then Chief Justice of India H L Dattu by Hyderabad-based NGO Prajwala, along with two rape videos in a pen drive.

    The top court had on its own taken cognisance of the letter about posting of these videos on WhatsApp and asked CBI to launch a probe to apprehend the culprits.

    During the hearing Monday, the bench was informed by the committee, comprising representatives from the Centre and the internet majors which was constituted to explore technical solutions to block videos of sexual offences on social sites, that these companies had some objection to its report being placed in the public domain.

    Chairperson of the committee told the court that these participating companies have raised some objections, after which the lawyers representing the internet firms said they should be given the copy of the panel's report which has been filed in the court in a sealed cover. He said there were several aspects on which no consensus was arrived at during the deliberations by the committee.

    Senior advocate Kapil Sibal, appearing for one of the companies, said they would come to know about the contents of the committee's report only when they were provided with its copy. Sibal also argued that they wanted to know what were the recommendations which the committee wanted to place in public domain.

    To this, the apex court directed that the proposals and recommendations contained in the report be supplied to the lawyers representing the participating companies.

    The bench directed that the proposals and recommendations be supplied to the lawyers in a sealed cover within three days and posted the matter for hearing on September 18. The court also asked the MHA to file its affidavit in two weeks.

    The counsel for the petitioner alleged that this matter was getting delayed and the problem was the manner in which these companies were responding.

    On the issue of confidentiality of the report, the lawyer said if the court feels, proceedings could be held in-camera. The apex court had earlier observed that the comittee would hold discussions and meetings to arrive at a consensus on the possibility of ensuring that such objectionable videos pertaining to child pornography, gang rape and rape were not made available on the internet.

    Earlier, cyber-security officials, who function under the CBI, had told the bench that Internet was a "wild highway" and blocking objectionable content at the source was a technical challenge for which clear guidelines needed to be issued to stop circulation of such material.

    The Centre had informed the court that it would set up a specialised agency to block and curb the sharing of sexual offence videos on social networking platforms.

    The NGO's letter had also mooted the idea of maintaining a national sex offenders' register which should contain details of persons convicted for offences like eve-teasing, stalking, molestation and other sexual assaults.

    The NGO had also suggested that MHA should have a tie-up with YouTube and WhatsApp to ensure that such offensive videos are not uploaded and the culprits punished.

    http://gadgets.ndtv.com/internet/new...laints-1746092

  6. #6
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    If you’re not paying for a product, you are the product

    New Delhi, Sep 6:

    A committee to deliberate on the issue of data protection in India has been set up under the chairmanship of former apex court judge Justice B N Srikrishna and a law can be evolved after it submits its report, the Centre told the Supreme Court today.

    The government told the court that there was all the possibility for a law to be passed to regulate data protection in the country after the panel comes up with its report.

    Additional Solicitor General Tushar Mehta, appearing for the Centre, told a five-judge constitution bench headed by Chief Justice Dipak Misra that the committee, which comprises experts from the field, would make specific recommendations to the government after going through various facets of data protection.

    The petitioners, who have challenged the Whatsapp privacy policy, claimed in the court that Whatsapp was sharing data of their users with Facebook and various third-party entities. The apex court directed Whatsapp and Facebook to file an affidavit within four weeks specifying whether they were sharing the data with any third-party entity.

    Senior advocates Kapil Sibal and Arvind Datar, representing Whatsapp and Facebook respectively, said they were not sharing user data with any entity. Later, Sibal said that they were only sharing details like ‘last seen’, telephone number and device details.

    The court then fixed the matter for hearing on November 28.

    http://www.thehindubusinessline.com/...cle9847863.ece

  7. #7
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    Facebook inflates ad reach, claims Pivotal Research analyst

    Facebook digital ads figures differ from census data

    David Ingram, Rama Venkat Raman
    September 6, 2017

    Figures Facebook Inc gives advertisers about its potential reach differ from U.S. census data, an investment analyst said on Tuesday, renewing questions about how tech companies verify the value of their digital marketing space.

    Facebook’s ad-buying website tells advertisers that the world’s largest social network has a potential reach of 41 million 18 to 24 year olds in the United States, whereas U.S. census data shows that last year there were 31 million people living in the country between these ages, Brian Wieser, a Pivotal Research Group senior analyst, said in a note.

    The gap persists for 25 to 34 year olds and is not widely known among ad agency executives, Wieser wrote in the client note, adding that the gap may cause large advertisers to step up demands for third-party measurement services.

    Wieser, unlike most stock analysts, maintains a “sell” rating on Facebook’s shares.

    Facebook said in a statement that its audience estimates did not match census data, but added that this was by design as ad reach numbers “are designed to estimate how many people in a given area are eligible to see an ad a business might run. They are not designed to match population or census estimates”.

    People on Facebook self-report their ages, so these may also vary from census data. The company also uses location data from mobile devices to estimate its reach, meaning that it counts tourists and other visitors.



    Some 5.6 million non-residents visited the United States in January, the most recent month for which the U.S. Commerce Department publishes data.

    Last year, Facebook apologized to advertisers after finding that the average time users spent viewing online ads had been artificially inflated, because it was counting only videos that were watched for at least three seconds, its benchmark for a “view.”

    In November, Facebook launched a blog called Metrics FYI to share updates and corrections for its data.

    “While Facebook’s measurement issues won’t necessarily deter advertisers from spending money with Facebook, they will help traditional TV sellers justify existing budget shares and could restrain Facebook’s growth in video ad sales on the margins,” Wieser said.

    http://www.reuters.com/article/us-fa...-idUSKCN1BH0H3
    Última edição por 5ms; 06-09-2017 às 14:27.

  8. #8
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    Remember when WhatsApp didn’t want to make money?

    Jon Russell
    2017-09-06

    WhatsApp is preparing to make money by facilitating conversations between business and consumers.

    It’s a great move.

    Messaging is huge, and there is vast scope for bringing brands and businesses on board. It’s a process that’s been happening for years, predominantly with Asia-based chat apps that let users follow official accounts, but enterprising business people in emerging markets have long found ways to make use of the hugely popular WhatsApp service despite no features.

    Two years ago I wrote that chat apps were becoming as important as social media for brands, and that shift has only continued. So it is high time WhatsApp got on board given its userbase.

    But it wasn’t always that way.

    WhatsApp once had a very strict focus on messaging only, with plenty of negative words for rival companies who dared to mix business with their chat app product.

    June 18, 2012 — WhatsApp blog: Why we don’t sell ads:
    No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.

    Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.

    Remember, when advertising is involved you the user are the product.

    To clarify: No messaging apps served display ads then — although WhatsApp parent Facebook is one that does now — so WhatsApp CEO Jean Koum who wrote the post was referring to WeChat, Line and others that allowed businesses on to their platform to connect with consumer. Back then it was a fairly alien concept.

    Now, fast forward five years to this week, without forgetting to note Facebook’s $19 billion acquisition of WhatsApp in 2014…

    September 5, 2017 — WhatsApp blog: Building for People, and Now Businesses:

    We know businesses have many different needs. For example, they want an official presence – a verified profile so people can identify a business from another person – and an easier way to respond to messages. We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.

    Interesting.

    I also wonder what the WhatsApp team of 2012 would make of Snapchat-clone features sitting in its service today?

    It’s funny how things can change over time, and with a little money.


    https://techcrunch.com/2017/09/05/it...gs-can-change/

  9. #9
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    Facebook's fuzzy math blurs its TV picture

    Jennifer Saba
    September 6, 2017


    ...

    Facebook touts the ability to reach 101 million 18-to-34-year-olds in America. According to the U.S. Census Bureau, there are only 76 million of them.

    ...

    http://www.reuters.com/article/us-fa...-idUSKCN1BH2LN

  10. #10
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    FB says platform can reach 1.7 million more young adult users than Aussie population


    Facebook's users vs Australia's population

    The gap is signficant when compared to the size of Australia's largest cities. The additional 1.7 million users on Facebook in the millennial and Gen X age groups are nearly enough to populate Australia's fourth-largest city, Perth.

    Arvind Hickman
    30 August 2017

    Update: AdNews has updated the original article with the latest rebased estimates from the ABS as well as adding new figures from Nielsen. The headline figure changes from 2 million to 1.7 million and all subsequent calculations have been adjusted.

    Facebook claims its platform allows advertisers to reach 1.7 million more 15- to 40-year-old users in Australia than the country's official population.

    The gap between Facebook users and population data has been revised from the original article AdNews ran last week to incorporate the latest rebased estimates of 2016 census data. This includes adjusting undercounts and overcounts of younger and older demographics as well as adding 600,000 residents who were overeas on census day and not included in the ABS's original estimate.

    It provides a more accurate picture of the difference between Australia's official population and the number of users Facebook says advertisers can reach in this market.

    The gap is signficant when compared to the size of Australia's largest cities. The additional 1.7 million users on Facebook in the millennial and Gen X age groups are nearly enough to populate Australia's fourth-largest city, Perth.

    Such a sizeable gap raises questions about how Facebook calculates its audience, what this is made up of and whether advertisers and media buyers should rely solely on Facebook's figures when planning mass reach campaigns on the platform.

    Although ABS population data does not account for fluctuations in short-term visitors that Facebook would include, it is statistically unlikely these would amount to an additional 1.7 million 15 to 40 year olds in a country of 24 million people.

    It's important to note that the two sets of data measure different things. ABS data counts the number of people who live in Australia while Facebook's audience refers to the number of users on its platform that it calculates are geographically located in Australia.

    Facebook tells AdNews there are several factors that determine its audience reach that need to be considered and its user audience is not a like-for-like comparison with population.

    “Reach estimations are based on a number of factors, including Facebook user behaviors, user demographics, location data from devices and other factors," Facebook told AdNews.

    "They are designed to estimate how many people in a given area are eligible to see an ad a business might run. They are not designed to match population or census estimates. We are always working to improve our estimates.”

    AdNews ran tests on Facebook's audience tool to see how its reach varied across age groups and whether this correlates to population data. A consistent pattern across large population areas the Facebook’s user audience exceeded population data in younger demographics and was well below among older generations.


    FB reach """gap""" in Sydney and Melbourne

    The largest difference between Facebook's user audience and population data was in the 20s. Facebook calculates it has 1.2 million more users than the 3.5 million recorded in the 2016 census, which includes 138% more 20-24s and 129% more 25-29s.

    This falls to 377,650 more users in their 30s before Australia's population overtakes Facebook’s audience by 362,552 for people in their 40s with the gap widening to 966,359 in the 50s.

    There was a similar trend when comparing Nielsen figures. In 15-24s, Facebook’s counted 1.16 million more, in 25-34s the difference was 977,000 and in 35-44s the gap drops to 300,000. Interestingly, Nielsen estimates 1.5 million more 55-plus users than Facebook estimates.

    http://www.adnews.com.au/news/facebo...sie-population
    Última edição por 5ms; 06-09-2017 às 21:52.

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