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  1. #1
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    [EN] Cloud computing has demanded a kinder, gentler Oracle

    Ron Miller
    2017-10-05

    Oracle has always had a swagger that reflects the public persona of its bombastic leader, Larry Ellison, but over the last several years, as the company has transitioned to the cloud, it has required a transformation to one that is softer and more customer-centric.

    Mind you, this was a company that was the poster child for vendor lock-in the 90s and early 2000s. They knew you were looking for the best-of-breed enterprise database and their sales team knew how to get you hooked on costly maintenance contracts that kept you paying long after the initial sale and filled the company coffers. The cloud may not have completely killed off that model, but it has forced Oracle to play by a very different set of rules.

    Of course, that didn’t stop the marketing machine from cranking up at Oracle OpenWorld this week, or Ellison himself from taking a few swings at chief cloud rival AWS (or them swiping back). But if you listened carefully to the messages coming from Oracle execs, there was clearly a shift in emphasis, which all revolved around the customer.

    Interestingly enough, the company has been using its own internal users as a test bed for some of its cloud products. The new AI tools that were announced this week began as in-house tools to create the company’s new line of AI-driven applications. Jack Berkowitz, who is vice president of products and data science at Oracle adaptive intelligence, says his department’s job is to test the tools for the company and create applications that “reduce the time to value for customers.”

    “Instead of hiring data scientists and data engineers and deployment specialists and system integrators, we provide those pre built to reduce time to deployment to days or weeks,” Berkowitz explained.

    Even if Berkowitz and in-house team are demanding bunch, and they very likely are, it’s still not the same dynamic that Oracle faces with a subscribing cloud customer. As Salesforce vice chairman and COO Keith Block, who was once an Oracle executive, puts it, the subscription model puts the customer in control and it takes more than simply delivering a cloud product to put the focus on the customer’s needs.

    “In the other companies who are in the perpetual license world — they can sell a lot of software up front and charge maintenance for it and you don’t get a lot of innovation for that and the risk is really on the customer, whereas in our model it is a ‘joint success model’,” Block told TechCrunch in an interview last year.

    Oracle was born and raised in that perpetual license world, and while it’s made the shift to cloud services from a strictly on-prem approach, understanding the nuances of the cloud-subscription relationship could take a bit longer to understand (if they ever truly do).

    While the cloud business is growing quickly — revenue from SaaS was up 62 percent in the most recent earnings report last month — it’s easier to grow a big number when you have a small percentage of the market. The cloud business provided a healthy $1.47 billion for the quarter, but that figure represented only a fraction of the company’s 9.21 billion overall revenue.


    Oracle five year stock price snap shot. Chart: Yahoo Finance

    The main focus of the company has clearly shifted to the cloud, but that is only part of the journey. The other is an attitude shift. Amit Zavery, senior vice president for cloud platform and middleware products at Oracle seems to sense this. When he described new offerings like the AI development tools and a new blockchain service announced this week at Oracle OpenWorld, he spoke of customer choice and of giving them the tools and technologies they want to use in the way they want to use them.

    That sounds very much like a company making the shift toward the customer, but after years of working in an entirely different way, it’s a hard transformation to make. The market has demanded a kinder, gentler Oracle and it is trying to deliver. It remains to be seen if it can succeed.

    https://techcrunch.com/2017/10/04/cl...entler-oracle/


    "While the cloud business is growing quickly it’s easier to grow a big number when you have a small percentage of the market"

    E alguém tem uma grande porcentagem do mercado?
    Última edição por 5ms; 06-10-2017 às 00:08.

  2. #2
    WHT-BR Top Member
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    Dec 2010
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    Oracle Launches Cloud Data Centers in Frankfurt

    First region of the company’s new cloud platform outside of US is up and running; next up, UK

    Mark Findlay
    October 3, 2017

    We're pleased to announce the immediate availability of infrastructure services from our EU-Germany datacenter region in Frankfurt. The EU-Germany region uses Oracle's modern IaaS architecture, and will be of particular interest to those looking for the lowest possible latency.

    The EU-Germany region provides bare metal and VM compute instances, block and object storage, Oracle Database Cloud on VMs or bare metal, Exadata Cloud Services, and truly unique features like Oracle RAC, all running on the same deeply-configurable Virtual Cloud Network. For a complete list, and more details on the services, please visit cloud.oracle.com.

    The EU-Germany region is a natural choice for businesses with a strong European user base, whether shifting current services or developing new cloud-native services. Oracle Cloud Infrastructure is designed to provide a best-in-class foundation for all enterprise workloads, but especially production workloads requiring exceptional performance, reliability, and scale, such as Oracle Database and Oracle Applications.

    Frankfurt takes advantage of Oracle's next generation IaaS architecture, including enterprise optimized hardware and network technology, to offer the highest performance for European customers. Like the enhanced US-West and US-East regions, this new data center region has three fault-decorrelated Availability Domains with high speed and low latency interconnects. This architecture enables you to build and run highly resilient applications. Both traditional n-tier and distributed scale-out applications can benefit.

    With enhanced datacenter regions in both Europe and North America, Oracle Cloud Infrastructure now offers the disaster recovery, data replication, and redundancy options enterprises expect. For example, Oracle Database customers can use DataGuard for asynchronous replication and disaster protection, following Oracle Maximum Availability Architecture (MAA) guidelines. The OCI console, command line interface and SDK enable developers and clients to create, manage and maintain resources in all three regions seamlessly.

    https://blogs.oracle.com/cloud-infra...-enhanced-iaas

    Oracle is also working on launching a cloud region in the UK, expecting to bring it online in February or March of next year, Kash Iftikhar, the company’s VP of IaaS, said in an interview with Data Center Knowledge. As Britain prepares to separate from the European Union, cloud providers can no longer serve both from a single location, since they’re likely to end up with separate data privacy and data sovereignty regulations.

    http://www.datacenterknowledge.com/o...ters-frankfurt
    Última edição por 5ms; 06-10-2017 às 16:16.

  3. #3
    WHT-BR Top Member
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    Dec 2010
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    Oracle Jumpstarts GPU Computing Business

    Oracle announced it is now offering NVIDIA’s P100 GPU instances in its public cloud, with plans to add the more powerful V100 GPUs in the near future.

    Michael Feldman
    October 4, 2017

    This is the first time Oracle has offered access to GPU acceleration, reflecting an industry-wide move to provide access to cloud hardware optimized for artificial intelligence and machine learning. The new instances, known as the X7, can also be used for more traditional HPC application, like genomics analysis or physics simulations, but it’s pretty clear that Oracle believes its major opportunity with these GPU-accelerated servers is in the AI realm.

    In a blog post by Oracle’s Vinay Shivagange Chandrashekar, he writes that the new offering will enable bare metal access to servers that house two Tesla P100 GPUs, which together provide more than 21 peak teraflops of 32-bit floating point performance. They are also working with NVIDIA to build an eight-GPU configuration using the much more powerful Volta-generation V100 accelerators. Besides the hardware, the company is also going to provide a pre-configured software stack with the new instances, which includes both the CUDA SDK and the cuDNN deep learning library.

    “This is going to be a game changer for customers allowing them to essentially rent a supercomputer by the hour,” writes Chandrashekar. He also notes that AI and deep learning are “quickly becoming one of the most important and fastest growing workloads.”

    One of Oracle’s early customers for the new GPU cloud instance is Fluent.ai, which offers speech recognition technology to consumer electronics manufacturers who want to add this capability into their products. The company has a customized neural network that they claim can understand speech in a variety of languages and accents, and in less than ideal acoustic environments.

    “Running on new NVIDIA GPU instances has significantly optimized the training of our deep learning models compared to the previous-generation hardware,” said Vikrant Tomar, chief technology officer at Fluent.ai. “This allows us to train more sophisticated speech recognition models while reducing the overall job time from weeks to days.”

    The GPU instances will initially be available in Oracle’s US-East Ashburn region, with access in the EU-Germany Frankurt region coming soon.

    https://www.top500.org/news/oracle-j...loud-business/

  4. #4
    WHT-BR Top Member
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    Dec 2010
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    Larry Ellison loves to rail against Amazon but Microsoft is the real enemy

    Becky Peterson
    Oct. 5, 2017

    Oracle loves to pick fights with Amazon Web Services in the database and cloud markets, but the enemy it should really take aim at is Microsoft, according to one analyst.

    "Microsoft is their big competitor," says Larry Carvalho, lead analyst on platform-as-a-service at IDC.

    Amazon may be a giant in the cloud world but Microsoft is a bigger threat to the types of big business customers that Oracle depends on.

    "Oracle is about two to three years behind Microsoft," Carvalho tells Business Insider.

    Pick your battle

    Earlier this week, when Oracle announced its newest database, the Oracle 18c, chairman Larry Ellison called it the first "fully-autonomous" and "self-driving" database on the market. But to Carvalho, that claim doesn't mean much in a market full of semi-autonomous databases, like Microsoft Azure's SQL.

    "Oracle," Carvalho said, "is just catching up."

    While certain functions on the Oracle 18c may be new, such as its reported ability to autonomously patch cybersecurity flaws, the heart of Oracle's new product is machine learning. Microsoft launched Azure SQL, which self-tunes and recommends security fixes, in March 2016.

    The competition, according to Carvalho, will now come down to which customers Oracle is chasing. While Amazon might steal business from Oracle when it comes to Java workloads, Microsoft has the advantage when it comes to .NET workloads. The Oracle-owned Java and Microsoft-owned .NET are the two main frameworks used for building database applications.

    Open strategy

    Oracle's best hope for winning, Carvalho reckons, is to hammer home the message that it supports open source software and that its product plays nice with everyone, working with tech from different manufacturers.

    "The whole open source story that Oracle is pushing might draw new customers, but they'll have to show differentiation about why Oracle and not Microsoft," Carvalho said. "It has potential, but I haven't seen anything come out of it."

    For now, however, Oracle is presenting the market as an issue of pricing. In his keynote, Ellison mostly focused on the price of its services compared to Amazon Web Service's. Ellison promised to include a clause in its contracts that says it will cost less than half of what Amazon charges for the same service.

    Amazon fired back on Monday, describing Ellison's presentation as "no facts, wild claims, and lots of bluster."

    http://www.businessinsider.com/micro...amazon-2017-10

  5. #5
    WHT-BR Top Member
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    Dec 2010
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    Fear and Loathing in Times of Transformation

    Oracle Paz e Amor.

    Chuck Hollis
    2017-10-09

    ...

    Most organizations think in terms of themselves—this is what we do, what we stand for, how we’re better than everyone else.

    But that viewpoint can be dangerously historical. Instead, you must envision what new, superior experiences your customers will want in a few short years. How do they do things today? How can we help them do those things better, faster, more simply and more cost-effectively tomorrow?

    ...

    Reimagining the superior experiences we will deliver is daunting enough. Reimagining the organization that will deliver those experiences is even more challenging. To succeed, we must rethink, reengineer and reintegrate every aspect of engaging with customers.

    The magnitude and effort required are stupefying in size and scope, which is just one reason that “born in the cloud” disruptors have an asymmetric advantage over traditional business models.

    By oversimplifying the problem into people, process and platforms, the sheer enormity of the challenge becomes apparent.

    A new organizational culture is required, one that is not only obsessively customer-centric, but also forward-looking. It’s not enough for your people to be empathetic with customers; they’ll have to envision what new experiences customers will demand before long. Inevitably, the profile of your ideal employees will change and they, too, will demand a superior employment experience.

    Process is how work gets done and if the customer experience must change, so must the processes behind them. Marketing, sales, contracting, supply chain, financials—whatever you’re doing today was probably designed for your current business model, not for your next one.

    Those business process functions most likely work in isolation. They were never intended to support the connected customer and workforce experiences that will be demanded before long. New business models require a new technology platform that enables speed, agility and connectedness.

    The good news for large, established organizations, at least theoretically, is that they have more resources and relevant experience than startups. On paper, they should have an advantage.

    Similarly, people tend to buy from companies they know and trust. Large companies also have a greater ability to form partnerships and ecosystems that can translate into superior customer experiences.

    But unless executive leaders get busy using modern technologies to leverage those strategic advantages into an experience that delights their current and future customers, their companies’ futures are dim.

    Chuck Hollis is senior vice president for Oracle converged infrastructure.

    (matéria paga) http://partners.wsj.com/oracle/fear-...ransformation/

    Obs: Como a minha participação no forum está nos derradeiros dias, vou revelar que IBM e Oracle são empresas que tenho profunda aversão, o que não impediu de postar noticias e até defesas à ataques canalhas. Só quem não conhece a Oracle acredita nessa conversa lulinha.

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