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  1. #1
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    [EN] Airbnb-Branded Apartment Buildings Are Coming to Florida

    Since the startup was founded in 2008, landlords have argued it violates zoning laws and operates as an illegal hotel.

    Olivia Zaleski
    October 12, 2017

    People around the world use Airbnb Inc. to rent out their apartments to guests, sometimes rankling building owners and landlords in the process. Now Airbnb is getting more directly involved in the real-estate side of the business.

    The San Francisco company said it’s working with Miami-based developer Newgard Development Group to design a 324-unit apartment building that will carry the Airbnb name. Tenants will be encouraged to sublet their spaces online, and guests will have access to amenities commonly found in hotels.

    It’s the latest step toward legitimizing the site, said JaJa Jackson, a global partnerships director at Airbnb. “We’re trying to make sure that home-sharing is not done in the shadows,” he said. “This partnership shows how landlords, developers and Airbnb can work together.”

    The Airbnb-branded building fits into a long-term strategy to win over real-estate developers and facility-management companies that have been resistant to allowing Airbnb rentals. Since the startup was founded in 2008, landlords have argued it violates zoning laws and operates as an illegal hotel. Critics have also said abundant rentals drive up housing costs and disrupt neighborhoods.

    To quell criticism, Airbnb began offering large building management companies a share of hosts’ revenue last year. The company, valued at $31 billion, lets landlords who agree to make Airbnb the exclusive rental site for tenants receive as much as 15 percent of earnings from hosts in their buildings. The profit-share agreement is designed to encourage landlords to commit to allowing tenants to use Airbnb without repercussions.

    The first building in the new venture, called Niido Powered by Airbnb, will be in Kissimmee, Florida. It will feature keyless entry and on-demand concierge services, like cleaning and luggage storage. Tenants will be permitted to sublet their units only on Airbnb for up to 180 nights a year, the companies said.

    Airbnb will provide design assistance but won’t have an ownership interest in the building. Newgard will take a piece of profits generated from Airbnb rentals and plans to develop similar spaces in the Southeastern U.S. Airbnb said the Florida complex is expected to open in the first quarter next year.

  2. #2
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010

    Airbnb to offer loans to hosts under new scheme

    The home improvement loans, repaid through revenue made from future bookings, will highlight homes and hosts that are more likely to appeal to travellers seeking a high-quality, hotel-like experience.

    Alex Hern
    14 October 2017

    Airbnb is looking to take an increasingly active role in ensuring the homes it offers for rent on its site are pleasant to stay in, from offering loans to hosts for home improvements to actively partnering in the construction of an apartment block in Florida, according to reports.

    The changes, which see the company move further than ever from its origins as a listing site connecting holidaymakers with hosts who have a spare room, could help Airbnb cement its position as an alternative to traditional hotels.

    But it also risks irritating hosts who enjoyed the previously laissez-faire approach, as well as prompting questions from regulators worldwide about the precise nature of Airbnb’s business.

    The home improvement loans are part of a programme being trialled by the company, dubbed Airbnb Select, according to industry news site the Information. The programme will highlight homes and hosts that are more likely to appeal to travellers seeking a high-quality, hotel-like experience, the Information says, as well as offer them guidance and assistance to further iron out the wrinkles in their offering.

    That can range from advice on cosmetic improvements to their homes, to help shooting the best photographs, as well as more significant aid such as the loans, which would be repaid through revenue made from future bookings.

    Select is just the latest example of Airbnb’s effort to create a more standardised offering. Even its conventional hosts have reportedly come under pressure from the company to dial back on the idiosyncrasies that the site was famous for in its early days, when the key selling point for many tourists was the ability to “live like a local”, as one recent ad campaign put it.

    Hosts are urged, for instance, to “learn from hotel bathrooms” – clearing bathroom counters of their own products and placing rolled-up towels in a basket – and “show personality, not personal items”. “Too many pictures of your dog and family might make [guests] feel uncomfortable,” the company notes.

    Airbnb’s attempt to build a hotel-like experience goes further than simply pushing hosts to refine their homes, though. In a number of locations around the world, the company is actively partnering on the creation of hotel-like properties from construction onwards.

    In Florida, for instance, an apartment building branded as “Niido powered by Airbnb” will see tenants in the 324 new-build flats, located just outside Orlando, encouraged to sublet their properties for up to half the year in exchange for paying a portion of the income to their landlord.

    Partnering at the point of construction allows Airbnb hosts to offer the perks of their luxury apartments, such as swimming pools and other communal areas, to visitors without falling foul of their building’s regulations. And, of course, it allows Airbnb to dictate the design of the building to suit its travellers’ needs.

    “This partnership shows how landlords, developers, and Airbnb can work together to create value for everyone and better serve tenants,” Jaja Jackson, Airbnb’s director of global multifamily housing partnerships, said in a statement on Thursday.

    In Japan in 2016, Airbnb took an even more forthright step, experimenting with building a “community centre where travellers can also stay” in the village of Yoshino. The company responded forcefully to media reports that called the experiment a “hotel”, however, arguing that it wasn’t one, since “the Yoshino house is managed by and for the community, and 97% of the price charged by the hosts goes directly to the community”.

    The risk for the company isn’t just that existing hosts rebel against the changes (although a job advert seeking someone to improve host quality “without driving significant churn in supply” suggests it is concerned). It is also that, as the company takes on more hotel-like aspects, it begins being asked to take on more hotel-like responsibilities, too.

    Currently, Airbnb offloads the difficulty of complying with the myriad different local regulations on short-stay rentals around the world onto its hosts – a choice which some localities have welcomed, but others have fought strongly against. In New York City, that fight escalated until the company sued the city for passing a bill that made it unlawful to advertise unlawful rentals.

    By arguing that it merely connects hosts and travellers, Airbnb has managed to keep on the right side of the law in most other places. But as that claim becomes less convincing, the company might find itself with more and more New Yorks on its hands.

  3. #3
    WHT-BR Top Member
    Data de Ingresso
    Dec 2010
    Mais do mesmo: primeiro você participa do esforço pioneiro de viabilizar um serviço, depois ele usa o poder econômico e politico obtido contra você.

    Vamos torcer que esses empréstimos não resultem tragédias, como os motoristas do Uber na India que se suicidaram após terem sido iludidos com promessas de ganhos.

    A Nova Economia é a Velha Economia piorada.

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